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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

What if your company could become a part of employees’ daily routines? ” The best way to do this is by not only communicating but also demonstrating the benefits of sharing company content on social. . Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. Grab a cup of coffee.

Survey 123
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The 2023 Guide to Social Media Reputation Management

Hootsuite

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Try out Hootsuite Streams to monitor brand mentions, hashtags, and keywords across multiple social platforms. Built into the Hootsuite dashboard, Streams can identify engagement opportunities, track competitors, and protect your brand reputation — all in the same place you plan and schedule social content. No easy feat.)

HootSuite 120
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Why it’s time to break up with your biannual brand survey

Sprout Social

Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Think about it: Every day, people turn to social to rant and rave about the companies they love (and the ones they wish would do better). Think of it as a real-time focus group that provides honest, unfiltered feedback.

Survey 92
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The pros and cons of social media

Sprout Social

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Social media is an always-on focus group. Ability to crowdsource.

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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

What if your company could insert itself into this routine? A search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises. Your employees each have a morning ritual. Grab a cup of coffee. Respond to emails.

Survey 60
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How to collect and mine your social media data for growth

Sprout Social

From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges. Track conversations around your brand Social is like a 24/7 focus group.

Data 132