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An Overview of Bulletin Board Focus Groups

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Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. . Here is an overview of bulletin board focus groups and their advantages and disadvantages.

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What is Market Research?

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The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. Focus Groups. face-to-face, dyads, triads, etc.)

Research 149
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Where are my peanuts?

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Take a look at this testimonial from a participant in a focus group on airlines: You know, I have a dry cleaner at the end of my street. It’s just a little Italian guy doing his own thing, no big company or anything. I took him a work blouse on Monday, and I needed it in a hurry. “No problem&# , he says.

Airlines 117