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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. People don’t care about what you do; they only care about how you can help them.

Content 124
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The complete guide to B2B SEO

Sprout Social

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn? LinkedIn New Feature – Follow Company by Success CREEations. LinkedIn’s new company pages by eConsultancy.

LinkedIn 189
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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. Your company needs to become a YOUtility.

B2B 190
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Fetching Friday – Resources Mashup & Kitten Meets Hedgehog

Kikolani

SlideShare Best Practices: Content Marketing Tips from Top SlideShare Marketers – Learn how top marketers from HubSpot, Tourism Australia and Dell use SlideShare for both written and visual content distribution and social promotion. Business / Career. They can save you time and headaches and make your data more meaningful.

Mashup 126
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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Companies Struggle To Manage Social Media by MediaPost. by MarketingProfs.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Why not see how some companies are gaining from it right now?

Marketing 279