Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. Ultimately, each B2B company will have different processes in place, and you can experiment with different approaches to find the optimal strategy for your company.

B2B 117

B2B Trends Social Media UGC 117

Small Business Mavericks

APRIL 17, 2011

A media company. But what does it mean to be a media company? Whatever it is, if you are a media company, then you’re a power to reckon with. One Response to “Are You A Business Or A Media Company?&# GrassRoots says: April 17, 2011 at 6:24 pm #dm2 Are You A Business Or A Media Company?

Company 142

Company Wiki Case Study Press Release 142

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 40

ROI Facebook How To Analytics 40

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. And employees want to post about their companies. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them.

Buy 91

Buy Curation Statistics Survey 91

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Today Owned Media includes digital content, and the central hub is usually the company website. Owned Media is self-published content.

Marketing 195

Marketing Syndication Adwords News 195

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. The findings help Figo reinforce the value of social at their company and pulse-check brand health. Plus, you already know the content resonates with your audience.

Social Media 109

Social Media Insurance ROI Meme 109

Keyhole.co

APRIL 3, 2024

It should mirror your company ethos and identity. Highlight what your company does best, and don’t be shy about letting your firm’s personality shine through. This prime real estate on your profile is the perfect venue to showcase your company’s achievements, promotions, or happenings. The noise can quickly overwhelm you.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 111

Analytics Sentiment Analysis Patterns 111

Keyhole.co

MARCH 24, 2024

The company also recorded a whopping $2.2 That’s why the company played on the aspirational aspect of beautiful houses, which their social media profiles reflect clearly. So, the company started marketing local experiences as the main attraction of their vacation rentals through social media campaigns. or “Belong Anywhere.”

Communities 59

Communities Social Media Strategy UGC 59

Hootsuite

MAY 29, 2020

As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself. And while only about 2% of employees reshare their company’s social posts, they are responsible for 20% of overall engagement. Even more people trust a company technical expert (65%). Engage employees.

LinkedIn 140

LinkedIn HootSuite Skills News 140

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Who they are: Headquartered out of Nova Scotia, Dash Hudson is a social entertainment marketing software company. Case study: Mecca.

Case Study 112

Case Study Marketing Directory Retail 112

Sprout Social

OCTOBER 11, 2022

Behind-the-scenes/company culture content. Employee experiences are the most compelling examples of your company’s culture. Share content that gives people an inside look at working at your company. Many of today’s candidates wish they knew more about what it’s really like to work at a company before joining.

Strategy 130

Strategy Content Curation Press Release 130

Keyhole.co

JANUARY 20, 2024

Where traditional ads are expensive and provide uncertain ROI, the cost of Facebook ads is entirely up to you and your advertising budget, and can easily scale with your business. Using the dashboard, you can track branded hashtags that are relevant to your company, product, or specific marketing campaign.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

MARCH 7, 2022

Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Some years ago, while working with a SaaS company, we closed out our Friday with a press release from our biggest competitor.

B2B 155

B2B Sentiment Analysis Reputation 155

Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. Connect with other B2B companies in your industry with a similar audience profile. Research how each company interacts with their audiences and take a look at their followers.

B2B 124

B2B Instagram Hashtag Meme 124

Buffer Social

JANUARY 16, 2018

Companies that invest in social media ads are more than twice as likely to say social media marketing is “very effective” for their business. Engagement is the #1 way to measure ROI from social media advertising. At the other end of the scale, 7 percent of respondents work at companies with over 200 employees.

Report 111

Report Data Social Media Research 111

Oktopost

MAY 23, 2023

Empowering individuals to create strong content – whether it’s your entire workforce, or just your marketing team – is a great way to boost engagement with core issues within the company, and boost collaboration. But social conversations and trends occur in cycles. Repurposing content isn’t just about giving it a new life, but new scope.

Social Media 91

Social Media Content Marketing ROI 91

Oktopost

SEPTEMBER 17, 2020

This speed into nuances and trends through advanced reporting and a whole lot of data has given CMOs the ability to explain the ROI of their investments to their relevant stakeholders. Have a clear paper to regulate how data is managed in the company. This shift has allowed marketing teams to experiment with new digital offerings.

Marketing 117

Marketing B2B ROI Data 117

Social Media Strategies Summit

FEBRUARY 11, 2021

Make sure to follow the formula I created with Instagram: begin by making contact with the company, then asking to speak to their branding team so you can explain how you want to help their company. To accomplish this, you must get 2 RSS feeds from your podcast hosting company. – 10 Ways to Boost Your Social Media ROI.

Sample 147

Sample Samples Hosting Instagram 147

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Oktopost specializes in social media management for B2B companies. If your company or its marketing activities are impacted by daily news and world events, Meltwater might be the solution you need. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

FEBRUARY 9, 2024

Facebook marketing creates awareness and promotes a company or individual via the platform. Companies often overlook the potential of the free promotional tools Facebook has. However, these are highly effective methods for creating brand awareness and boosting your company’s sales with the right marketing strategy.

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

DECEMBER 6, 2023

Given the inherent challenges B2B brands face in quantifying the impact of their strategies, having a tool that also accurately measures and reports on ROI from influencer marketing campaigns across networks becomes crucial for scaling a program effectively. For B2B brands, influencer marketing humanizes the appeal of your tool or solution.

B2B 115

B2B Influencer Brands Marketing 115

Saying It Social

AUGUST 13, 2010

“According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&# I'm guessing for most of you the answer is both.

ROI 128

ROI Social Media StumbleUpon Digg 128

Hootsuite

NOVEMBER 28, 2022

What kind of ROI are you aiming for? After setting your goals, you need to find your brand advocates, recruit them to your cause, and grow excitement among them about your company, campaign, or initiative. An employee advocacy program amplifies company messaging and broadens your social media reach. Start with your goals.

Social Media 122

Social Media UGC How To HootSuite 122

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Today Owned Media includes digital content, and the central hub is usually the company website. Owned Media is self-published content.

Marketing 199

Marketing Syndication Adwords Social Media 199

Buffer Social

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. Here is their advice for someone looking to grow in the field. — Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company.

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

NOVEMBER 28, 2022

Clothing company Rawson used this format to better understand customer preferences. This will help you connect your efforts back to business goals, and prove ROI. This also goes for sharing news about your company from other websites and media outlets. Instagram stories are a powerful feature to use to engage with your audience.

Instagram 124

Instagram Engagement Brands Avatar 124

Convince & Convert

DECEMBER 15, 2023

Apart from boosting SEO, you can maximize ROI on each content piece and attract leads with your content efforts. Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry. Aim for three to five in each post.

SEO 154

SEO Social Media Strategy Hashtag 154

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.” There are no quick fixes to improve your ROI; you need to think long-term. Measure Your Current Social Media ROI.

ROI 246

ROI Social Media UGC Discount 246

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. As we all know, you get what you pay for and free doesn’t always mean better. Choosing the Right Platform. Creating Content That Resonates.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Keyhole.co

APRIL 25, 2023

The follower growth rate calculation is: Follower Growth Rate = New Followers / Starting Follower Count x 100% For example, if Company A starts with 1000 followers and gains 100 followers in a month, they’ve achieved a growth rate of 10%. Contrast this with Company B which starts the month with 10,000 followers and gains 100.

Instagram 52

Instagram How To Collaboration Hashtag 52

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. As we all know, you get what you pay for and free doesn’t always mean better. Choosing the alternative to LinkedIn Elevate.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Oktopost

MAY 26, 2020

It’s hard out there for fintech and finserv companies. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. Fintech companies are certainly bringing the content. How can a fintech company tackle this issue in a creative way? Why Fintech needs social media.

Social Media 141

Social Media Banking Marketing Mobile 141

Keyhole.co

OCTOBER 24, 2022

For example, if Company A starts with 1000 followers and gains 100 followers in a month, they’ve achieved a growth rate of 10%. Contrast this with Company B that starts the month with 10,000 followers and gains 100. You can even download and share them as reports for marketing ROI overview. That’s a growth rate of only 1%.

Metrics 52

Metrics Analytics Analysis Hashtag 52

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Any recommendations?

Strategy 85

Strategy How To Training ROI 85

Mindjumpers

AUGUST 17, 2011

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. The monetary value of $136.38.

Hitwise 255

Hitwise Study Facebook Patterns 255

Laurel Papworth

JULY 17, 2023

Future Directions, case studies, analytics and return on investment (RoI) vs cost of inaction (CoI) will also be covered. It can assess what customers are saying including with the sentiment AI, and I guess training the model on your standard operating procedures for newbies, for onboarding of new staff. So has Bard, Adobe and others.

API 52

API Case Study Training Conference 52