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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. But small businesses also use this platform to interact with their target audience and spread the word about their products and services.

B2B 259
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How companies use video content on social media

Visually SM

Launching products or announcing news on social media is an excellent way to generate engagement in your channels and increase SEO relevance. People follow brands on social media because they identify with the brand’s values, but also to see new products and offers. Product demo. Announcements or reveals.

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What We’ve Learned Launching a New Product as an 11-Year-Old Company

Buffer Social

We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years. In our experience, when growing a business/brand/product, deciding what to do is probably less important than deciding what not to do. To grow, focus on doing less.

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Facebook News Feed Changes. Stay Calm. Don’t Panic.

yMarketingMatters

Like email marketing, you can get people to opt-in to receive updates from your company Page via Facebook Messenger. #Facebook News Feed Changes. Don't Panic. My clients, friends and colleagues have been asking me what this all means as Zuck’s message is always slightly cryptic and one has to read between the lines. more below…]. #6

Feed 145
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Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

B2B 228
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4 Reasons Your Company Needs a Social CEO

Oktopost

However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels. Humanizing the Company. Sharing influencer-worthy content.

Company 124
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Facebook Explore Feed: The Launch, the Test, and What Might Be

Jon Loomer

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not downright panicked. Some believe it signifies the end of organic brand content on Facebook. I have other opinions. Earlier this month, Facebook completed the launch of the Explore Feed.

Feed 167