Almost Savvy

AUGUST 28, 2008

Posted by Irene Koehler in Branding on August 28, 2008 | no responses Big companies, small businesses – we all work very hard to deliver an extraordinary product or service to our customers. What about this company attracts them? What is important to them? Which communication mediums do they use? Is SocialShield the Answer?

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Lijit Reputation LinkedIn Small Business 100

Almost Savvy

SEPTEMBER 7, 2010

What if you wanted to impress everyone by showing off that you’re connected to that famous author who wrote that book, that socialite who keeps getting into trouble and a couple of 20-something CEOs who just sold their companies and are now billionaires? Image courtesy of DoctorWho.

Tips 257

Tips Facebook How To LinkedIn 257

Buzz Marketing for Technology

JUNE 30, 2008

What does a company get out of its employees spending half their day using an email program? " TJ Kirchner acknowledges the problem, but cautions that companies shouldnt "use this to implement really stupid rules and codes of conduct that will only reduce company moral[e]." Lijit Search. April 2008.

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Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

Social Media 137

Social Media Strategy Social CRM Consultant 137

Josh S Peters

NOVEMBER 3, 2009

If you or your company is running a PPC campaign then you should have a list of keywords you’re bidding on and have a core set that are the most valuable to you. I'm a little skeptic because I know how incredibly annoying it can be sometimes when companies search for keywords in my tweets and then follow me based on that.

Twitter 100

Twitter Case Study Lijit eBook 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

I want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. Read it aloud a few times to see how it sounds. Make Your Job Descriptions Work Two Ways. If you work for yourself, be clear about that, too. Uncategorized.

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LinkedIn Badge Project Comments 279

Almost Savvy

NOVEMBER 11, 2009

This suggestion is a little late, but it would be interesting to explore how both consumers and brands/companies will keep track of all their communications as social media continues to explode, as well as go mobile. So, when you comment, please also let me know if you’d be interested in a Google Wave invitation.

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Mobile Lijit SMS LinkedIn 113

Almost Savvy

MAY 3, 2009

I stopped after my virgin post when this thought sets in) 2) If yes, should I reside my personal blog at one of the company’s website/blog or should I have it separately like I have now? Who doesn’t have a blog these days? While I’ve learned a few things since then, I still have a long way to go.

Reputation 154

Reputation Conference LinkedIn Lijit 154

Almost Savvy

AUGUST 28, 2008

First, I headed over to her company?s The information on the company website is well written and crisp; leaving no doubt that she is a highly qualified and well respected executive. At least, it might appear this way if all you knew about her was what you found online. Will the real Melanie please stand up??

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Reputation Lijit LinkedIn Virtual World 100

Almost Savvy

NOVEMBER 11, 2008

Looking to work for a specific company? They’ll show you the career path for employees of certain companies. Cisco is a popular company to work for after leaving Apple. With Citigroup cutting 50K people today and so many other companies doing the same, it is a scary time for the workforce at large.

Apple 145

Apple LinkedIn Skills Reputation 145

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

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Video Flash Mob YouTube MySpace 236

Josh S Peters

NOVEMBER 30, 2009

The goal is to associate the company with it’s services and offerings. People are often weary of materials coming directly from the company so if you have any 3rd party reviews you can link to and share that is ideal. Using social media in a brand marketing campaign can help make your brand more tangible.

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Campaign Social Media Brands Marketing 113

Almost Savvy

JANUARY 12, 2009

You know that Joe, one of your LinkedIn connections, is very interested in learning how his company might be able to use Second Life as an innovative platform for training its employees worldwide. Find me a find. Are you prepared to share why you feel the connection would be to their benefit, rather than your own? So, what do you think?

LinkedIn 172

LinkedIn Lijit Avatar Reputation 172

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Convince & Convert

FEBRUARY 19, 2010

link] Clinton Bonner Another #SXSW Accelerator company, this time covered by @jaybaer [link] –> @NutshellMail [link] 451 Heat New Email Service NutshellMail Simplifies Social Media [link] Would you use this service? Ive founded 5 companies, and spent 15 years running digital marketing agencies. I'm going to try it!

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Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. The way Donovan McNabb hates T.O.

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Consultant Metrics Social Media Social CRM 123

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

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Social Media Strategy Social CRM Company 118

Almost Savvy

SEPTEMBER 9, 2009

your dog or a logo (unless you are tweeting on behalf of a larger company). Twitter, like all online activity, will become part of your reputation and brand, whether you like it or not. Your Twitter Profile – Be you, the real you. This means a real photo of you; not a cartoon,? It tells people that you’re not even trying. -

Tips 279

Tips Twitter LinkedIn Reputation 279

Buzz Marketing for Technology

JUNE 27, 2008

But the problem with knowledge workers is that theyre pretty much everywhere in the company. Lijit Search. If you want to improve Order-To-Cash, its pretty clear who youd work with. Or create a slick new customer portal. Or something similar. No one business unit or process owner speaks for them or their needs. Categories. April 2008.

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Wiki Project Meeting Organization 140

Almost Savvy

MARCH 1, 2009

The solution seems to be including what you or your company actually do on the card, rather than just a title. As more and more business is done virtually, our location becomes less relevant. In addition to my own site URL and email address, I include URLs to find me on LinkedIn and Twitter. So necessary or so over?

Real Estate 267

Real Estate LinkedIn Meeting Tools 267

Techipedia: Tamar Weinberg

JUNE 3, 2010

Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. I am just working on a social media strategy for my thesis in a German company.

Social Media 221

Social Media Marketing Digg Consultant 221

Buzz Marketing for Technology

JUNE 27, 2008

Its a site where customers, companies, employees, heck, anyone can get together, share ideas or help each other out! Lijit Search. Company News. Messenger for Windows (9.0, Whats cool about this is that it makes your Messenger contact list really come alive, transforming it into a socially aware RSS Reader. Categories.

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Yahoo Google Reader Flickr Widget 100

Almost Savvy

FEBRUARY 23, 2010

> For companies, .tel Register for.tel for free) Posted by Irene Koehler in Branding , Business , Career , Networking , Tips on February 23, 2010 | 47 responses We all want to be found more easily online when our friends, potential clients and employers Google us. tel is a business card fully secure and customizable. >

Directory 223

Directory Domain Name LinkedIn Reputation 223

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

I guess I shouldn’t be surprised though, misery loves company right? 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! My friends, do you respect media snackers? Tagged as: media snackers , social media , web 2.0 { 6 trackbacks } Media, Mm Mm Good!

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Social Media 229

Social Media Influencer MySpace Consultant 229

Convince & Convert

JULY 26, 2010

Each of the 27,000 companies that use the service had the same goal – to share their pitch. The more one company shares their pitch, the more views it has, the more backlinks it provides, and so on. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Their magic?

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

JUNE 3, 2010

link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. From a PR standpoint, I see companies and people time and again fail to embrace the cardinal rule of admitting mistakes to the highest degree possible. What BP Can Learn From the Umpire.

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

JULY 21, 2010

Companies must also uphold privacy laws. Social-media marketing & customer service can be legal minefield &companies need to stay alert [link] [link] Keeps You In Control How to avoid a social-media lawsuit [link] [link] Tom Tibbits Protecting yourself from social media lawsuits. Now if importing a feed of content (e.g.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. Why ignore it? Leaders may believe that if they don’t play, they cannot lose.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MARCH 25, 2010

On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system. New YouTube video that goes viral.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

APRIL 14, 2010

Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. That’s measuring results on an annual basis, not a weekly basis.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

MARCH 4, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. If you don't have remarkable content, you have not differentiated yourself and therefore is no reason for people to pay attention. Community If people are paying attention, and connecting with one another around your content, you have attained success.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

FEBRUARY 5, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. link] Molly Carter Gaines I'm a little torn between #1 and #3– but my final vote is for #1. I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right?

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way. It’s in our DNA.

Social CRM 134

Social CRM Influencer Klout Social Media 134