Techipedia: Tamar Weinberg

OCTOBER 11, 2011

Using social media as a tool to position yourself or company as an expert is how you are going to gain your followers’ trust. Tweet industry news as well as your company’s current events. If you tweet for your company or any public figure, let your followers know there is more than one person running the account.

Social Media 241

Social Media News Industry Feed 241

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. Animation and apps go hand in hand. Cloud Computing and Animation. What does it all mean?

Airlines 210

Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

JANUARY 12, 2011

I knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. Even though it’s a big company, everyone seems to have ownership over specific areas. I use Google Alerts for this.

Sports 204

Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

MAY 19, 2011

Indeed, social media is useful in at least six parts of your company’s functions : sales, marketing & public relations, customer service, research & development, human resources, and executives & management. Large companies seem to fail at social media in many ways. All in all, it sounds really lovely.

Engagement 221

Engagement Telecommunications Issues Domain Name 221

Techipedia: Tamar Weinberg

MARCH 27, 2012

The articles either end there or conclude with a self-congratulatory remark by a company rep. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Now, it’s more than just at award time when companies when should express gratitude – although I’ll speak about that later.

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. Like this post?

Social Media 206

Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

MAY 22, 2012

Now for the fun part, creating a meme that can be used to market your company while still appealing to the masses. The key is in getting people to pay attention first, and then adding your company almost as an afterthought at the end. Marketing with Memes. What do Vikings have to do with credit cards? Like this post?

Meme 176

Meme How To Flickr Insurance 176

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

Companies were more or less in control of when and how they targeted consumers and tasks involving branding tended to be mostly contained in-house. Done correctly, good branding in today’s digital age can boost your company more than ever before, but the key is consistency otherwise it may do more harm than good. Like this post?

Brands 185

Brands Software Guidelines Travel 185

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Is your company’s social media strategy really working? Having a company presence in social media is all well and good but it isn’t enough. Your company doesn’t have a personality. Use tools designed for it, and you don’t risk your company’s image too much in the process.

Social Media 249

Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

OCTOBER 8, 2015

As a customer, I have been so heavily inconvenienced by so many companies in the service realm, indicating a void that so desperately needs to be filled. I mean, don’t you feel great when a company does right by you? Do you feel the same way when a company markets something well to millions of people? Then show it).

Products 100

Products How To Buy Cost 100

Techipedia: Tamar Weinberg

JULY 7, 2010

Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company. Who was he, I wondered, and was he credible? So I hopped on Twitter for a sneak into his daily activities. Despite the fact that he had over 50,000 Twitter followers, his entire feed was a broadcast.

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

OCTOBER 20, 2010

Should it be governmental or should it be managed by a private company? Personally, if we ever did such a thing, I might be inclined to volunteer myself under the following conditions: This system should be managed by a government entity or private company in association with law enforcement. How much information is too much?

GPS 217

GPS Privacy Findability Report 217

Techipedia: Tamar Weinberg

JUNE 19, 2012

They feel a stronger connection with your company, increasing the chance that they’ll stay customers for a long time. The company works with small business internationally to keep online retailers running efficiently while offering them high-value marketing tools. Medium to enterprise companies may require more powerful solutions.

Cost 135

Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. This is a guest post by Brad Shorr. The normal response is, HELP!

Social Media 168

Social Media Marketing How To Syndication 168

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales). Similarly, Michael Twittered during SES in April.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

DECEMBER 1, 2010

Building these strong relationships gives users a renewed faith in your company and causes them to help be your vocal advocates. In this blog, employees of the airline share personal stories mixed in with company news and announcements. If you empower your customers, they can be your unofficial brand ambassadors. Like this post?

Airlines 196

Airlines Brands Social Media News 196

Techipedia: Tamar Weinberg

DECEMBER 27, 2011

What the Updates Mean for Your Company. Each Panda update meant something different for each company. Consider a few of the ways your company can follow the new Panda guidelines: Create new and original content. This will affect businesses in the coming weeks, so many spend their time now, in 2011, trying to get ready.

Google 176

Google Small Business Engineering Guidelines 176

Techipedia: Tamar Weinberg

SEPTEMBER 13, 2011

Update your profile every few months to reflect changes in what you’re doing and how you’re doing it – especially if you’re changing roles within the same company or moving to another company. LinkedIn can be one of the best places to find individuals or companies interested in investing in your own efforts.

LinkedIn 234

LinkedIn Tips Statistics Groups 234

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

Even if you do not know much about it yourself, check for these qualities and these answers: At the very least, someone hoping to get a job with your company should have a Facebook, Twitter, and LinkedIn account. Understanding of SEO and Analytics —Getting your company online is no doubt crucial to the success of a business.

Marketing 162

Marketing Directory Insurance SEO 162

Techipedia: Tamar Weinberg

APRIL 3, 2012

It captures an expanded spectrum of values and criteria for measuring organizational (and societal) success: economic, ecological, and social, and makes a case for companies to account for the full cost and impact of doing business. A TBL company seeks to benefit many constituencies because of interdependency, not exploit them.

Social Media 150

Social Media Energy Cost Communities 150

Techipedia: Tamar Weinberg

JANUARY 17, 2012

I once worked for a company that had been kicked off eBay and Amazon for bad customer service (not my fault, honest!). In the old days before the Internet, angry consumers had little recourse if they were mistreated by a company. These days, one bad customer experience is all it takes to destroy your company’s good reputation.

Adwords 171

Adwords Price Review Privacy 171

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Fast forward to 2010, and every business owner knows that they absolutely need a website because this is the window into their company that most customers and clients will see before any initial contact is made. In my professional opinion, most companies, industries and organizations can benefit from a Facebook page. Real Estate.

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

MARCH 1, 2011

When social media started getting popular with businesses, there was a lot of excitement from consumers because they could now interact with companies on a more personal level rather than dealing with companies just like another transaction. He’s also a blogger for HuffingtonPost , TheNextWeb and ReadWriteWeb. [ Like this post?

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

For business promotion with social media, the growth and maturity stages would be ideal for business promotion with social media, and it could be argued that it is better for companies to adopt earlier in the introduction phase for enhanced visibility and overall socially savviness. How can social media benefit your business? Like this post?

Social Networking 221

Social Networking MySpace Case Study Yahoo 221

Techipedia: Tamar Weinberg

AUGUST 31, 2011

All four of them were relatively larger companies and were interested in talking to us about reselling our product or integrating it with theirs. We did get many large companies that had heard of our name because of seeing the press release. Mukund Mohan is the CEO of Jivity, a social commerce and brand merchandising company.

Press Release 142

Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

OCTOBER 13, 2010

George, a representative of a UK social media agency, emailed me last month to tell me to check out his company’s blog. You need to work to see results. Even experts do not always understand this critical fact. He also made the request that I link to his site with “social media agency [companyname]&# if I ever like what I see.

Communities 269

Communities Social Media Influencer Social Networking 269

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

BluePay is a credit card processing company that has fallen victim to content scraping. If your company owns several domains, make sure none of the content is duplicated across the domains. Copyscape and Plagiarisma are two great tools for finding content-scraping leeches that stole your content. Scary, isn’t it? Website Security.

NoFollow 198

NoFollow How To SEO Engineering 198

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

APRIL 17, 2012

If not, there are video production companies who can do it for you and not necessarily at a killer expense. Find a handful of production companies and compare their prices, what they are offering, and ultimately, their attitude; you want to work with the team that shows almost as much enthusiasm as you for your project. Like this post?

Video 178

Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

JANUARY 24, 2012

When my company, Small Business Trends, LLC, first purchased BizSugar in the summer of 2009, the best way I could describe it was as a miniature version of Digg, except that BizSugar focused soley on sharing information geared toward small and mid-sized businesses. This is a guest post by Anita Campbell. This is still true. Like this post?

Small Business 200

Small Business WordPress Communities Content management systems 200

Techipedia: Tamar Weinberg

MARCH 13, 2012

Companies always strive for ways to create brand awareness. As everyone knows, the big companies will always have an advantage in this field due to their surplus of money which forces the smaller companies to think more creatively. Timberland is one of the best examples of a company that is socially responsible.

Brands 132

Brands Yahoo CSR Widget 132

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. This is a guest post by Joel Harrison. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences.

Google 193

Google Content URL SEO 193

Techipedia: Tamar Weinberg

MAY 8, 2012

More often than not, you’re working as part of a team – whether it’s a project team or your company as a whole – and teams should always work together. What position were you hoping to attain when you started with the company? What drew you to your current job? He regularly contributes to Promo & Marketing Wall blog. [

How To 159

How To Project Apparel Proposal 159

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. If a company has a passion for their products and team members, that should be allowed to be organically expressed on the web.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

NOVEMBER 2, 2011

Employing a new paradigm by utilizing real data, what can we learn about how blogging, coupled with an effectively constructed website, can affect your company? Let’s look at what, exactly, blogging can do for your company. What, specifically, can we extrapolate? How do we know blogging is worth the effort? Interested? Like this post?

SEO 163

SEO Sites Google Hubspot 163

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

There was a hostage situation at the parent company, Discovery Communications, on the first of the month. By this point, it was evident that it was going to be difficult to reach a representative on behalf of a company about an issue that actually has some legitimacy. Today, we’re in a many-to-many relationship.

Social Media 217

Social Media Foursquare Marketing Flickr 217