Social Media Strategery

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Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. Somehow, I don’t think these are the types of conversations that Fact Company, Harvard Business Review, and IBM had in mind.

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

To keep up with social networks’ efforts to monetize their massive online audiences, companies are allocating more resources to keep up. Likewise, expect more dollars to go companies such as Taboola and Outbrain that specialize in placing content where it’s most likely to be discovered. Syndicating content.

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Social Media is Driven by the Person, Not the Position

Social Media Strategery

Use you as an example – you’ve made some really good traction at your company with what you’ve actually accomplished, not with what your title is. Use you as an example – you’ve made some really good traction at your company with what you’ve actually accomplished, not with what your title is.

Gov 2.0 93
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More Than a Stepping Stone – the Mid-Size City Becomes a PR Career Destination

Social Media Strategery

It is funded by corporate sponsorships (the same companies that need young talent to stay here), but it keeps a grassroots vibe. We also focus on the size of our company – it’s midsized (like KC on a macro level). There’s a chance to blaze your own path in our company, and as a young up-and-comer in the Kansas City community.

Hotels 50
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Wanted: People Who “Know” Social Media and Communications

Social Media Strategery

Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof. The Whole. :

Gov 2.0 50
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Get Your Head Out of That Gannt Chart and Do Some Thinking Once in.

Social Media Strategery

I had a great conversation recently with one the senior leaders at my company and he told me that’s the one thing that separates the good from the great. But what do we lose when we get into routine like this? Can you make “innovation&# part of a routine? Did you tell anyone about it? Did you act on it?

Gov 2.0 79
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Stop the Posturing About Government 2.0 and Do It Already

Social Media Strategery

My company has clients across the federal government, and I could get a meeting with pretty much any of them just by saying that I lead our social media practice and I’d like to discuss how their organization could take advantage of social media. Like I can do a prototype and show it brought value to the company, as it takes time.

Gov 2.0 93