Mindjumpers

NOVEMBER 21, 2011

And rightly so, with 100 million professionals following 1,9 million companies on LinkedIn, it is worth considering to grow a presence here on LinkedIn. Now the question is who follows your company on LinkedIn and why? Anyone and everyone who is in anyway associated with your company have an incentive to follow it on LinkedIn.

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Mindjumpers

MARCH 7, 2013

“Companies and brands are becoming media outlets”, by now that statement is a few years old, but what does it mean, and how do you best leverage this way of thinking for a company or a brand? Strive to focus these objectives towards the core objectives for the company – e.g. sell more products, increase loyalty etc.

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How To System Skills Loyalty 249

Mindjumpers

SEPTEMBER 7, 2011

Therefore, the company has tried to illustrate what happens when fans engage with your brand on three different levels, namely light, moderate and heavy engagement, and also how interaction is created on those levels. Here, I’m referring to the level of light engagement, as defined by MoonToast. The Fan Engagement Spectrum.

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Engagement Facebook Overview Feed 273

Mindjumpers

NOVEMBER 16, 2011

The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. However, I started getting interested in how and why some companies succeeded while the others did not. Yes I am that old!

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Strategy Nielsen Loyalty Cost 239

Mindjumpers

JUNE 5, 2013

However, remember to also use Pinterest as a way to tell more about your company and your values. Ben & Jerry’s has for instance created various boards on Pinterest such as On A Mission, Our Factory, Inspired Flavors, Flavor Graveyard and many more, which reflects the company and how it works. See examples. See examples.

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Features How To Guidelines Price 240

Mindjumpers

APRIL 12, 2016

The company also found a discernable difference between user interactions with the same content on different platforms, demonstrating how content demand and consumption vary across sites. What spreads like wildfire on Facebook might fail miserably elsewhere. Relevance is key. If they get this right, they won’t need clickbait.

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Brands Feed Feedly Platform 100

Mindjumpers

DECEMBER 2, 2011

While most of the EdgeRank Checker research focused on larger company pages, it’s significant to note that smaller companies had more interaction. Here are some statistics given out by comScore, which we see again and again, but make a lot of sense when quoted here too. Similar Posts: How to Improve Your News Feed Ranking on Facebook.

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comScore Study Facebook Statistics 277

Mindjumpers

JUNE 5, 2012

The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community. Especially the behind-the-scenes photos and exclusive sneak peeks of the t-shirts in productions invite followers to be a part of the company and feel more connected to the brand.

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Engagement Instagram Crowdsourcing Upcoming 277

Mindjumpers

OCTOBER 19, 2011

My advice for companies is to continue doing quality content and adjust your efforts accordingly. What does social apps mean for businesses. With Facebook’s new social apps, businesses have gained a great potential of getting more exposure. But whereas EdgeRank is more relevant for page owners, GraphRank is relevant for app developers.

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Apple iPad Feed Feedly 199

Mindjumpers

JUNE 1, 2012

Tweet As we already know, Facebook is constantly testing new features and optimising how the platform works, both for personal profiles, but also for company pages and Facebook’s marketing opportunities. A number of useful functionalities have been implemented lately for Facebook pages, which will come in handy for page admins.

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Facebook iPhone Metrics Feed 279

Mindjumpers

SEPTEMBER 21, 2011

It´s almost certain that Facebook is going to launch a music and media platform, basically where you can watch videos and listen to music (possible partnership with a company like Spotify). I know companies in all sizes all over the world are! As of this morning, this change has been implemented, see the image below. Are the users?

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Conference Brands News Feed 186

Mindjumpers

JUNE 25, 2012

The report presents how companies should focus on engaging fans and sharing relevant content in order to successfully manage a Facebook page. The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.

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Report comScore Marketing Groups 277

Mindjumpers

JULY 4, 2011

Additional people will be invited over time, as the company tries to build anticipation while working out any bugs. Hangouts : This an option for ‘face-to face -face-to face’ as company quotes it, web group chats. It’s a social networking web of ideas and elements that’s set to change the way we work with Google.

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Google GPS Review Groups 247

Mindjumpers

AUGUST 22, 2013

Companies spend big bucks and use powerful Hughesnet Gen4 Internet connections to stream product videos to the masses, but Vine is proof that a short web clip can make a huge impact as well. Company Culture Insight. You work for a cool company? To record video, hold your thumb over the screen to capture and let go to stop.

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Tools Microblogging Marketing Video 193

Mindjumpers

NOVEMBER 16, 2011

Tweet Today Virgin group of companies kicks off its social marathon –a global group wide celebration of the power of social media. This is the first time of all Virgin companies around the world have come together on one day to take part in a global social event. Along with this, you get a glimpse of Virgin’s first times too.

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Transportation Groups Groups Eventful 145

Mindjumpers

AUGUST 28, 2012

of companies that use Facebook, 11.4% of companies that use Twitter and 10.9% of companies that use LinkedIn. If so many companies are able to capitalize on social media marketing, the question remains: Why is it such an effective business strategy? Significant ROIs were also reported by 15.4% Infographic].

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Strategy Facebook Metrics Advertising 228

Mindjumpers

AUGUST 17, 2011

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. They have gathered some interesting cases where several companies have decided to examine and analyse the value of a Facebook fan.

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Hitwise Study Facebook Patterns 255

Mindjumpers

MARCH 27, 2013

Similar Posts: For Social Success: Think As A Media Company. Attention is the new oil. The average reach of pages’ content in users News Feed is 8 %. People’s News Feeds are more cluttered with noise than ever before – leaving brands in a competition for attention. Put Content Marketing at the Heart of Your Brand Strategy.

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Content Patterns Communities Loyalty 264

Mindjumpers

JULY 6, 2012

Restrictions related to these changes were made clear by Facebook, e.g. no price or offer information in the cover photo, no company information, no calls to action etc. In a previous post on our blog , we have listed some of the important guidelines for brands to follow in this regard. Read more about it here.

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Features Policies Mobile Module 220

Mindjumpers

JULY 6, 2012

Restrictions related to these changes were made clear by Facebook, e.g. no price or offer information in the cover photo, no company information, no calls to action etc. In a previous post on our blog , we have listed some of the important guidelines for brands to follow in this regard. Read more about it here.

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Features Policies Mobile Module 205

Mindjumpers

FEBRUARY 28, 2011

And Facebook spokeswoman, Malorie Lucich, has told Mashable that while the company will continue to support the Share button, Like is the “recommended solution moving forward”. People will probably give a Like a second thought, as a lot of users are very aware of what kind of image they present of themselves.

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Facebook MySpace Feed Feedly 246

Mindjumpers

AUGUST 3, 2012

In this and similar scenarios, the employee would have otherwise “ relied on a central repository of all company’s experience that is located in one person’s head, or nowhere at all.”. Several companies responded to this story saying the platform was more “of a distraction” than a value driver. A Work in Progress.

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Social Enterprise Yammer Jive Crowdsourcing 209

Mindjumpers

FEBRUARY 16, 2016

This is surely somewhat of a déjà vu for companies as they recall measuring the value of a “like” for the first time. This is important to note, as the inclusion of a video that revolves around the sender will certainly amplify an emoji to much stronger personal levels. How will this affect ROI and what exactly is a “love” worth for brands?

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YouTube ROI Feed Feedly 100

Mindjumpers

SEPTEMBER 30, 2011

Along with this company also wanted to create awareness, drive traffic, sales and increase page visits. The prime objective of the campaign was to change the customer perception of the brand, since Altoid was always associated with strong characters. The creative idea.

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Social Media Campaign YouTube Video 230

Mindjumpers

FEBRUARY 7, 2012

And what will this mean for Pages? First of all, Timeline will be a huge shift in the way we experience Pages and how content is displayed. But we also have to remember that most people view content in their Feed and not on the actual Page.

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Facebook Feed Feedly Brands 245

Mindjumpers

FEBRUARY 21, 2014

Every brand has it’s own super fan, someone who engages frequently and contributes in creating a positive buzz around your product or company. Stay current with any events or happenings that your brand could benefit from. 2: Revealing your brand’s key influencers. 3: Respond to your audience. When Social Media Meet Big Data.

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Engagement Sample Samples Upcoming 226

Mindjumpers

MARCH 25, 2013

Almost every modern company in the world has made the big decision; should we be on Facebook or not? Most of them said yes, and some of them without thinking of the consequences. This blog post provides you with some quick guidelines on what to remember when having a Facebook page. Are you ever unsure about what to post on your Facebook page?

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Guidelines How To Facebook Banking 206

Mindjumpers

MARCH 25, 2011

Besides creating user involvement, the feature of asking questions can also be useful for companies to get actual feedback from customers and to receive comments and suggestions for product development. The new Questions are seamlessly integrated in Facebook and can be used as easily as a Status Update.

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Questions Facebook Crowdsourcing Foursquare 267

Mindjumpers

APRIL 19, 2012

Share relevant key moments in your company’s history as the founding of your company, events you’ve held or launch of a product. Use this feature to create a story of your brand or organization in your timeline. Add a short story as well as a photo to go along with it. So how can your brand create engagement around the milestones?

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Engagement Facebook How To Eventful 277

Mindjumpers

JANUARY 3, 2011

At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. The study determined that consumers use a mixture of digital and new media to interact with brands and companies. Think multichannel: welcome to the omnichannel consumer.

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Loyalty Social Media Study Social Networking 205

Mindjumpers

FEBRUARY 28, 2012

And the presence has given a great outcome for the company – an 446 % increase in web traffic and sales resulting from those visits have increased five-fold. The retail deal site Ideeli have created boards to show off products from their own site, but also to show inspirational images from blogs. Whole Foods.

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Brands Social Bookmarking Retail Statistics 271

Mindjumpers

AUGUST 30, 2012

social marketing software company, released a new report: “ 6 Mind-Blowing Social Media Stats – And What They Mean for Marketers ”. One Chicago-based company Foiled Cupcakes has developed 94% of her clientele through social media. Recently, Awareness, Inc. Her strategy? > To see the full report, please click here.

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Social Media Brands Telecommunications Airlines 224

Mindjumpers

AUGUST 20, 2010

Facebook Live is a new interactive channel for the Facebook crowd, more precisely a channel dedicated to the happenings of the social networking company as opposed to a channel for others. What can you do with the app? Facebook Live has channels for features and events.

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Video Facebook Social Networking Disqus 229

Mindjumpers

FEBRUARY 4, 2011

It all started with Lara – a user of social media, unhappy with her wireless company, making a complaint about it on Twitter, the company returned to her and fixed the problem. And that was definitely one of the most popular ones! Read Full Post ». Social Media Definition by Peeing [infographic]. Read Full Post ». We Love Facebook!

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Tweetdeck Wireless Foursquare Social Media 153

Mindjumpers

NOVEMBER 5, 2010

I really like the fact that Facebook is being milked for what it’s worth, but what I really don’t like is when people pretend like Facebook’s ideas are ground breaking. They are not. They are just combining other services all into one: feeding the marketers their consumers. Dude, seriously?!

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Foursquare Facebook Social Graph Technorati 208

Mindjumpers

AUGUST 20, 2010

Facebook Live is a new interactive channel for the Facebook crowd, more precisely a channel dedicated to the happenings of the social networking company as opposed to a channel for others. What can you do with the app? Facebook Live has channels for features and events.

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Video Facebook Social Networking Disqus 203

Mindjumpers

AUGUST 19, 2010

When to go to the application on your mobile, you open Facebook Places and according to where you are, the application will show a list of places near you. Check in on your location or add a place, if it is not already there. When you have checked in, a story will show in your friend’s new feed.

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Foursquare Facebook Disqus Applications 187