Jeff Esposito
JANUARY 8, 2014
Is it updates from companies (or pages your friends manage) or is it something that ties into your social sphere? or updates from professional groups and companies that I love (Under Armour, Samuel Adams and Jimmy Fund) in my feed. A recent Facebook update changed how brands are able to get content onto users’ news feeds. Am I right?
Jeff Esposito
JUNE 24, 2013
Whenever a celebrity makes a mistake, a company misspeaks, a natural disaster or political snafu occurs, bloggers take it upon themselves to pen a post of what we can learn from X. Some of the advice is 101 while some is Monday morning quarterbacking.
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Jeff Esposito
OCTOBER 1, 2012
You have probably seen it within your network, someone ranting on how CEOs should be focusing on social media or how they can’t believe that they don’t have a book deal or how X Company has ignored their complaints and how it is UNACCEPTABLE. Focusing on these numbers makes it easy to fall into the trap of feeding the ego.
Jeff Esposito
MAY 17, 2011
That screaming and lack of usage by the CEO is plain vanity and poor taste – it is also is the antithesis of what a company should be doing to engage their customer base. To me this is just Citibank talking out of both sides of their mouth while also screaming at the top of their lungs that they were the first to market with a CEO fan page.
Jeff Esposito
APRIL 23, 2015
When you look at the four pages, you have varied budgets and company sizes, however the one thing that I think stands out is they fill a need for folks that are following them and do a good job cultivating an engaged audience. It is also a worthwhile follow given the security breaches that come out via social networking sites.
Jeff Esposito
APRIL 23, 2015
When you look at the four pages, you have varied budgets and company sizes, however the one thing that I think stands out is they fill a need for folks that are following them and do a good job cultivating an engaged audience. It is also a worthwhile follow given the security breaches that come out via social networking sites.
Jeff Esposito
JUNE 13, 2011
Now, the metrics can be different for each entity within your company, but you need have something that you can measure and benchmark against. For teams owning these two functions for your company, a good way to show value to them in the social space is to show how actions on social technologies have increased their subscriber base.
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