Direct Marketing Observations

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

Additionally and theoretically, by ‘owning it,’ you should now know by default the answers to the below questions that slightly resemble a SWOT analysis: What makes your company great? What makes your company and its products or services better or different? What does your company not do well? Do they engage?

B2B 276
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The Conundrum of Content

Direct Marketing Observations

It’s what keeps companies and organizations in the public eye. You may get lucky and find someone who plays in the same space but it takes some vetting to find that company or person. Thus, the old adage or statement that “we’re going to create a viral video” is equal parts foolish and unattainable.

Content 207
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Avoid Managing the Minutiae of Social and Search

Direct Marketing Observations

Now some companies, the smaller ones, can get away with just doing some of the above mentioned tasks and not doing others, and I might add, doing it well, but larger ones at the enterprise level cannot. Very similar to search, and yet, both very complimentary as well. The scary part?