Dave Fleet

NOVEMBER 9, 2016

Richard correctly argues that companies can learn from this and, by adopting similar approaches, can derive similar benefits from reaching their stakeholders directly through digital channels. This got me thinking on some other lessons and reminders we can take from this election. If you haven’t already, you should check it out.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

MARCH 5, 2012

.” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum, the company has significantly tilted the scales away from engaging content – from brands creating communities with their customers – and towards paid advertising.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

NOVEMBER 9, 2016

Richard correctly argues that companies can learn from this and, by adopting similar approaches, can derive similar benefits from reaching their stakeholders directly through digital channels. This got me thinking on some other lessons and reminders we can take from this election. If you haven’t already, you should check it out.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Companies have re-focused on their own digital properties.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

OCTOBER 29, 2010

Success on Facebook depends on companies providing interesting, valuable content that engages people through their home base on Facebook. As with so many other aspects of social media, it’s not all about having a flashy, creative, well-designed page layout. It’s not about dazzling people with creative gadgets.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

JUNE 9, 2010

The company has some potential client deals in the works and hopes to be able to begin to announce these in the near future. Eqentia will be most attractive to teams that have both power users and executives who don’t care about how to use the tool, but just want to see its output.

Folksonomy 253

Folksonomy Social Media Tools Startup 253