Akamai Marketing

JULY 13, 2011

Conversely, we all have our own expectations about what a brand/company does with their social media profiles. Today, I’d like to invite you to share, what YOU expect and want to see from brands and companies using social media. Tell me your peeves, your dreams and your ideas about how brands/companies use social media.

Company 161

Company Social Media Brands Discount 161

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program.

Review 142

Review Company Klout Policies 142

Akamai Marketing

SEPTEMBER 13, 2011

Audiences complain about your company publicly, maybe on your Facebook page, maybe in a blog (Think: Dell Hell ). Communities add value to brands and companies both in terms of valuation and in terms of increased sales. Companies who think about what their audiences talk about have a higher chance of developing community.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What makes your company interesting to them?

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

JULY 6, 2011

Yes, if you are trying to create a specific audience: Particularly if you are a brand or a company, you’ll want to keep an eye on who your follower are. Interesting question, isn’t it? Generally speaking, I’d say the answer is yes, but the REASONS you should care might surprise you. So, does it matter who follows you?

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

JULY 28, 2011

If you’d like more information on the key metrics for your businesses social media efforts, the 1st 3 companies who sign up for our Analytics and Metrics Package between now and August 1 will receive a FREE information-packed report on Social Media ROI worth $447.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

Social Media 188

Social Media Klout Policies Forums 188