Remove influence
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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

The more fans that click “like” and comment, the more likely your future updates are to be seen in their News Feed, dramatically increasing your actual Facebook audience. Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) PostRank Analytics solves this problem.

Metrics 160
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5 metrics to track on Twitter

Akamai Marketing

Except, he has very little influence over that fan base. Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates.

Metrics 229
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Link Love Monthly: Best of November 2010 [experimental]

SocialFish

Clearly this is enough to keep y’all busy for a while, but if you want more SocialFish curated links, here’s the link to the feed to subscribe to Maddie’s Reader shares. *NB or higher out of 10 by my beloved PostRank plugin. The Problem with Influence (Danny Brown). Hate PowerPoint?

Postrank 168
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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. In 2010, blogs and bloggers are truly influencers. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Class 184
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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence. Even if Fast Company tries to tell you so.

Class 233
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Weekly Roundup: The Long Of It

Waxing UnLyrical

Your company is merging. 5 influence traps you must avoid , by Valeria Maltoni. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. by John Taylor. Why: OK, perhaps not uber-long (887 words). Why: 984 words. But nicely broken-down and immensely readable, not to mention smaaaht.

Class 119
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Election 2010: GetUp Tony Abbott Mashup

Laurel Papworth

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms. Please spell out I.R.O.N.Y before going all politically correct on me. Or respond to your tweet?

Mashup 100