Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? But consider that the average company juggles hundreds of apps at a time and is constantly churning through software. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

Marketing 123

Marketing How To Software Team 123

WebInKnow

DECEMBER 2, 2020

Social networks, like those developed by Facebook and Google, have tremendous power to allow people around the world to connect and share. However, the increasing reliance of social networking companies on algorithms to determine what we see in our feeds has become a tremendous problem.

Social Media 98

Social Media Social Networking Marketing Feed 98

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 107

Team Hubspot Marketing SMS 107

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Like every free tool out there, Google Alerts lack loads of intuitive features. Why should you look for Google Alerts alternatives in the first place? Probably not!

Industry 52

Industry News Google Brands 52

Buffer Social

MAY 18, 2022

We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years. Focus is vital when bringing a product to market. But, as most experienced marketers will tell you, that’s not the only option. Small business growth to be precise.

Products 72

Products Company Statistics Survey 72

Ari Herzog

MARCH 13, 2012

Periods may not be awesome but Kotex — the feminine care company that manufactures tampons, pads, and pantiliners — is doing awesome stuff online. Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. Women are dishing it up. Guys are participating, too.

Company 152

Company Tumblr Case Study Hashtag 152

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 143

Research Social Media Airlines Marketing 143

Later

MAY 28, 2021

With over 756 million users , it’s full of opportunities for brand marketing. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . LinkedIn Marketing Tip #1: Share Customer Success Stories and Testimonials .

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Bill Hartzer

MARCH 10, 2014

Here’s one of my favorite current hobbies: I sit down with potential clients, throw out a reference to Google+ and pause for the inevitable response – that “it’s never going to take off” or “we don’t believe in it.” Google+ is Not Another Social Networking Site. Reputation Management on Google+.

Google 135

Google Real Estate SEO Social Networking 135

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. The Old Model.

Google 193

Google Content URL SEO 193

Oktopost

MAY 23, 2023

The right social media marketing platform will offer 360° insights into how your posts perform, making it easy to identify content that’s ripe for repurposing. Google itself confirmed that the duplicate content penalty is a myth , but that doesn’t mean it will serve your SEO effort.

Social Media 92

Social Media Content Marketing ROI 92

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 93% of companies have acquired new customer(s) via social media video.

Statistics 141

Statistics Social Media Video Marketing 141

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

Course 113

Course Skills Marketing Training 113

Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. My Yahoo Google Stumble Upon. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Great companies run SAP, not just great big companies.

Company 279

Company Health Care Energy Groups 279

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Hotels 125

Rebekah Radice

MARCH 6, 2018

But given the fact that content marketing costs 62% less than outbound marketing and generates three times as many leads, it’s time to turn that effort into results. 5 Social Media Marketing Tactics That’ll Improve Your Conversion Rates. Social media is one of the most powerful lead generation tools available today.

Conversation 135

Conversation Social Media Marketing Education 135

Sprout Social

APRIL 22, 2021

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. However, this statistic doesn’t include users that are based in China, the home country of TikTok’s parent company ByteDance. Are you marketing a product for even younger generations than Gen Z?

Marketing 140

Marketing Statistics Platform Influencer 140

Idaconcpts

MAY 30, 2012

Google+ provides easier access to options for sharing information than Facebook does. Google+ Circles allows its users to select which of their friends they want to share certain things (such as a photo or post) with, while not allowing the others to see them. Google+ instant upload provides the same features as Facebook only faster.

Google 137

Google Facebook Comparison Privacy 137

Small Business Mavericks

APRIL 17, 2011

Steve Rubel, who is a bit of an Internet pioneer, has an interesting take on marketing in this global Internet economy. A media company. But what does it mean to be a media company? Whatever it is, if you are a media company, then you’re a power to reckon with. You must be logged in to post a comment.

Company 142

Company Wiki Case Study Press Release 142

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

Course 100

Course Skills Marketing Training 100

Techipedia: Tamar Weinberg

DECEMBER 27, 2011

This last year Google brought a large number of algorithm changes to the table. In case you missed it through all the chaos, below lists all of the crazy Google changes that occurred in 2011and just what they all meant: Top 10 Google Algorithm Changes of 2011. Google claims the update “incorporates new signals.”

Google 176

Google Small Business Engineering Sites 176

Navolutions

MARCH 25, 2013

Google+ just won’t sit still. With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work. Here’s what they mean for you.

Small Business 127

Small Business Mobile Google iPhone 127

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. Salesforce use animation in their digital marketing to great effect.

Airlines 210

Airlines Marketing Statistics comScore 210

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. But what’s the fuss all about?

Social Media 150

Social Media Video Feed Feedly 150

Social Media Strategies Summit

FEBRUARY 11, 2021

I received permission from Instagram to use their trademark, logo, and branding on my content, which is now available on Amazon Alexa, Google News, and many other platforms. If you’re familiar with podcasting, you know how saturated the market is already. According to PodcastHosting.org , there are 1.5 million podcasts out there!

Sample 147

Sample Samples Hosting Instagram 147

Justin Levy

SEPTEMBER 23, 2010

As we get closer to the Inbound Marketing Summit on October 6-7th (you can save 50% off using source code EBOOK50), Mike Volpe of HubSpot and I teamed up to conduct a survey of the speakers. What currently drives the most business value for your company? Want to see what else these experts had to say?

Hubspot 182

Hubspot eBook Marketing Feed Reader 182

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Sprout Social

JANUARY 9, 2024

What is social media personalization and why are marketers prioritizing it? According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. It’s inefficient for marketing teams to be bogged down with these manual, repetitive tasks.

Social Media 122

Social Media Sentiment Data Team 122

Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy. So, why contact a KOL for a social marketing partnership? Naturally expand beyond social marketing.

How To 106

How To Marketing Collaboration Influencer 106

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

News 274

News Google SEO Postrank 274

Janet Fouts

DECEMBER 2, 2011

A page doesn’t get notifications by email, text or in the Google+ bar, so it’s hard to keep on top of your discussions. The only way to know if your page has new comments is to browse the feed for the page. Unless you’re a big brand with Google Direct Connect you don’t own the page name. Apply here.

Google 132

Google HootSuite Feed Feedly 132

Kikolani

MAY 17, 2013

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. How to Generate More Leads With Your Blog: 5 Tips – Learn how businesses with top marketing blogs generate leads with social media and content marketing. Featured Post of the Week.

Mashup 134

Mashup Resources Google Domain Name 134

The Realtime Report

DECEMBER 2, 2022

Playsee , the fast-growing social media company that highlights neighborhood connections, today announced a major feature release. Playsee Boards is a neighborhood-centric feed that allows users to explore and start new conversations in the community, discover first-hand information about places and learn about local happenings.

Social Media 91

Social Media Apple Survey Feed 91

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Meme 105

Meme Marketing Hashtag Campaign 105

Freelance Social Media

OCTOBER 1, 2009

I know that there are amazing free CRM applications out there but this is a solution that lives within Google and I can see myself logging into this way more often that say Zoho CRM. We also know that Google Voice will be linked to this in the near future.

Google 181

Google Foursquare Widget Collaboration 181

Convince & Convert

MARCH 27, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the demise of Google Reader and how it’s overblown. Here’s photographic evidence: me feeding a wallaby. Google Reader is Dead and I Shrug My Shoulders. Google Reader was once a convenient and linear way to find blogs and blog posts.

Google 120

Google Google Reader Software Blogger 120

Kikolani

DECEMBER 6, 2011

What Your Analytics Software is Hiding From You – There are many reasons for confusing and missing data in Google Analytics. The Advantages of Google+ Pages vs. Facebook Pages – Google+ pages have several advantages over Facebook pages. The following should convince you to at least give Google+ pages a try.

Analytics 118

Analytics Research Real Estate Google 118