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How to define and share your core brand values effectively

Sprout Social

With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur. For Days , a sustainable fashion brand, also shares their brand values on their website. not just senior leaders).

Brands 127
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How Size Matters in the Social Media ROI Debate

Convince & Convert

If you’re using banner advertising (how wonderfully old-fashioned of you!) Let’s look at how companies of various sizes and budgetary realities look at this quandary. Mid-Sized Companies: The Squeeze is On. CPC, eCPM, and CPS are your bread and butter. Big Brands and Social Media: The Virtuous Circle.

ROI 124
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The Importance Of Diversity In Modern Day Marketing Campaigns

Convince & Convert

It’s about time to recognize and cater to your varied audiences for a positive reputation , increased customer loyalty, and more conversions. Let’s dive into the 7 benefits of marketing diversity to amplify your brand’s trustworthiness and reputation. The answer lies in marketing diversity.

Campaign 136
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Social Listening: Best Practices For Growing Businesses

Keyhole.co

Fashion company Topshop, for example, is a good brand to learn social listening from. While many other fashion brands only only take advantage of world-renowned events like Valentine’s Day and Christmas, Topshop takes advantage of other smaller festivals or events — especially in entertainment and fashion space.

Fashion 98
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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?