Bill Hartzer

OCTOBER 10, 2023

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.

Instagram 165

Instagram Brands Collaboration Facebook 165

Social Media Strategies Summit

NOVEMBER 7, 2018

Unfortunately, no one has a crystal ball to see who is going to be the next Facebook, Instagram, or Snapchat. And the decision for a brand to invest in a new social media platform is a big one. Social media platform decisions should align with goals and trends both within your organization and industry-wide.

Platform 272

Platform Social Media Influencer Trends 272

Webbiquity SMM

DECEMBER 13, 2018

Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry. Here are a few tips that will help to boost your company’s profile on LinkedIn. Update your profile image and banner.

LinkedIn 179

LinkedIn Company Comparison Meme 179

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

Brands 130

Brands Facebook Influencer Campaign 130

Sherrilynne Starkie

DECEMBER 18, 2017

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads. Facebook offers the opportunity to serve the most relevant ad to each user.

Advertising 305

Advertising Facebook CPM CPC 305

Forbes Social Media

OCTOBER 27, 2021

Lawmakers including Nancy Pelosi have long complained about harassment on the platform. Internally, Facebook knew about the problems and began offering things like pyschological counseling to some politicians—to keep them from leaving Facebook.

Company 102

Company Facebook Platform List 102

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What platforms offer social media stories? Facebook Stories.

Social Media 137

Social Media Platform Instagram Feed 137

Oktopost

SEPTEMBER 13, 2022

Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. But what platforms are best for financial services? To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience.

Platform 84

Platform Social Media Insurance Education 84

Ignite Social Media

JULY 6, 2022

With the continuously evolving landscape of networks , it’s easy to get overwhelmed and possibly extend your brand to too many platforms. If you want successful marketing campaigns, you must choose the best platforms to advertise your products. Each platform works differently and requires tailored content to succeed. .

B2B 96

B2B Platform Social Media YouTube 96

Ignite Social Media

SEPTEMBER 30, 2021

The Fallout from “The Facebook Files” Has Begun. Rather it appears to be the first chip to fall from the bombshell “ Facebook Files ” series released two weeks prior by the Wall Street Journal. But first, what are the core issues raised by The Facebook Files? That Facebook has a list of some 5.8

Social Media 172

Social Media Facebook Marketing Proposal 172

SocMed Sean

FEBRUARY 24, 2022

billion people were recorded to use Facebook at least once a day. Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Is Facebook dying as a social network? Is Facebook still a good marketing platform?

Facebook 130

Facebook Strategy Marketing Travel 130

Sherrilynne Starkie

NOVEMBER 18, 2017

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. Facebook announced it’s testing new ‘Trust Indicators’.

Social Media 283

Social Media Twitter Facebook Policies 283

Sprout Social

FEBRUARY 22, 2022

Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content.

Platform 108

Platform Tips Buy Instagram 108

Social Media Today

NOVEMBER 19, 2020

Facebook has launched legal proceedings against a company which scraped 100,00 Instagram profiles and created a clone platform.

Instagram 216

Instagram Sites Facebook Platform 216

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels.

Company 124

Company B2B Loyalty Survey 124

Visually SM

JANUARY 10, 2021

Spontaneous manifestations about a company draw attention. People usually look for positive reviews about a company and what it sells. That’s why brand advocates know the company well. Facebook, Instagram, and YouTube, for example, allow you to publish a review and reach many people.

Company 130

Company Brands UGC Reputation 130

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

Facebook 121

Facebook How To Publishing Analytics 121

Webbiquity SMM

MAY 1, 2018

Through social media platforms , attendees and businesses can share content and experiences from the event. In this article, we take a look at why engagement on your social media platforms is so important. Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. Image credit: CPS, Inc.

Platform 152

Platform Engagement Hashtag Eventful 152

Ignite Social Media

AUGUST 31, 2020

A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. As a leading social media agency, we’ve watched this platform evolve since day one, updating strategies as new features emerged and others disappeared. Let’s jump right in. Image Credit: TheVerge.com.

Trends 180

Trends Facebook Instagram Privacy 180

Social Media Today

FEBRUARY 13, 2020

Facebook has announced a new agreement with Reuters which will see the company work with The Social Network to detect and address misinformation on its platform.

Facebook 197

Facebook Social Networking Platform Company 197

Social Media Today

JUNE 26, 2020

With more companies joining a planned boycott of Facebook ad spend in July, CEO Mark Zuckerberg has said that Facebook will start labelling content from politicians which break platform rules.

Content 218

Content Facebook Platform Company 218

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. LinkedIn is, of course, the top social media platform for B2B marketers. Budgets are growing.

Research 257

Research Report Social Media CPM 257

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing?

Strategy 52

Strategy Facebook Marketing Groups 52

Socialized

JANUARY 23, 2021

Messenger is an indispensable Facebook feature for over 1.3 billion active users per month when you understand that many people actually use it to communicate frequently with brands and companies. users had employed a regular messaging application to connect with a company, as per a Facebook commissioned report.

Facebook 130

Facebook How To Issues Loyalty 130

Likeable

AUGUST 9, 2021

As the creator economy on social media continues to grow (in both size and importance), almost every mainstream social platform has found itself competing in a monetization arms race of sorts. So, to make it easy, we figured we’d list out every way you can make money on different social media platforms—all in one blog post.

Platform 113

Platform Tumblr Badge YouTube 113

Mindjumpers

MARCH 1, 2012

Tweet Linkedn is strengthening their approach as a platform for brand marketing with the new ability for companies to add a ‘Follow Company’ button to their websites. The ‘Follow Company’ allows people to stay up-to-date on companies’ news and career opportunities.

Company 217

Company LinkedIn News Feed 217

Ignite Social Media

OCTOBER 12, 2021

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. How did your brand handle the infamous Facebook outage?

Facebook 161

Facebook Marketing Eventful Social Media 161

Social Media Today

JUNE 29, 2020

Brands continue to join the Facebook ad boycott in protest against the company's perceived inaction over hate speech on its platform.

Brands 216

Brands Campaign Facebook Platform 216

Social Media Today

AUGUST 27, 2020

Facebook continues to take legal action against companies that violate its platform rules, with two new proceedings announced.

Engagement 210

Engagement Facebook Platform Company 210

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Webbiquity SMM

JANUARY 24, 2023

Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.

Advertising 238

Advertising Social Media Strategy Authentication 238

Direct Marketing Observations

AUGUST 2, 2011

I shot back, “It’s the people not the platform”. You see, there are thousands of companies out there right now that are wanting to tap into all that makes social business sexy right now-Finding new customers, tightening the relationships with existing ones, discovering new channels of business oh and making money.

Platform 210

Platform Resources Social Media Company 210

Sprout Social

NOVEMBER 11, 2021

You get hit with the same canned response multiple times, which leaves you so exhausted you vow to never waste your time or money with this company again. Many companies prioritize customer service. We recommend looking for integrations that work in one platform, streamline relevant information and have high time-to-value (i.e.,

Social Media Management 120

Social Media Management Social Media Platform Review 120

Oktopost

JULY 30, 2020

Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. B2B Webinar platforms offer tools that allow the audience to participate and engage in a personal and personalized way with the speakers and audience. Top 10 Webinar Platforms. Streaming via Facebook or YouTube Live.

B2B 98

B2B Platform Price Software 98

Forbes Social Media

SEPTEMBER 28, 2019

Big technology companies know this. That’s why, with the help of the company that makes Ray-Ban and Oakley sunglasses, Facebook wants to put artificial intelligence computers on your face. Smartphones are great, but they are not the future of communication.

Platform 81

Platform Facebook Company 81

agora pulse

MAY 2, 2019

LinkedIn, Twitter, and Facebook are the most utilized social networks by Fortune 500 companies, according to recent research from UMASS Dartmouth’s Center for Marketing Research. The report was part of an annual analysis of the digital efforts of companies on the Fortune 500 list. No post can be removed or censured.

Company 100

Company Social Media Analysis Research 100

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Owlet Baby Care.

Campaign 142

Campaign Facebook Influencer Embedding 142