yMarketingMatters

APRIL 30, 2014

Just in case you missed it…Facebook, Linkedin and Twitter recently announced important new updates that are taking effect right now. . Here’s EVERYTHING you need to know to make sure your profiles are updated CORRECTLY and continue to drive business with no hiatus: Facebook Update: New Layout for Business Pages.

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LinkedIn Social Media Twitter Facebook 210

Visually SM

JULY 31, 2020

In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. It has been said that Facebook was on its deathbed. Truth is people are still on Facebook, active and consuming content — especially videos. Interviews or Q&As.

Social Media 246

Social Media Video Company Content 246

Ignite Social Media

MARCH 11, 2020

Recently, LinkedIn announced that they would be merging Company Pages with LinkedIn Elevate, their employee advocacy tool, making it even easier for companies to start engaging their employees on the channel. Before the merger, Elevate was a separate app that had an additional charge. Check out our Services here.

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LinkedIn Social Media Notification Curation 127

Buffer Social

JANUARY 18, 2024

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator.    But, after nabbing my dream role at Buffer , my goals on LinkedIn shifted. It just might. That depends on which plan you go for.

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LinkedIn Review Badge Analytics 88

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. Review of selected LinkedIn monitoring tools 1.

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LinkedIn Tools B2B Price 52

Buffer Social

AUGUST 23, 2018

While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users. With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600 percent. – Company description.

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LinkedIn Company Tips RSS 104

Oktopost

MARCH 21, 2019

Besides Twitter, they’re essential on Instagram, and they’ve found their way on LinkedIn and Facebook too. Branded hashtags allow companies to see what customers are saying about them, and engage in real-time conversation. Marketing analytics company TrackMaven discovered that engagement drops if you use more than two hashtags.

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Hashtag LinkedIn Instagram Twitter 134

Oktopost

JUNE 19, 2020

Of those active on social media, 70% use only LinkedIn. Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. Humanizing the Company.

Company 124

Company B2B Loyalty Survey 124

Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. Look, I get there’s a weird dynamic on LinkedIn. Facebook Podcasts were a limited test in the US. Meta tested out Facebook Podcasts for 10 months. Facebook Podcasting never gained traction.

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Facebook Apple LinkedIn Publishing 176

Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge.

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LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Webbiquity SMM

SEPTEMBER 26, 2017

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. But just having a presence on LinkedIn isn’t enough. Guest post by Lexie Lu.

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LinkedIn How To CPA B2B 186

Social Media Today

MAY 22, 2019

LinkedIn is adding a new tab to company pages which will detail all the ads being run by a page over the preceding six months.

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LinkedIn Facebook Company 166

Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. Recruiters, both fresh and seasoned, can always use a refresh on their LinkedIn recruiting strategy. Update your LinkedIn company profile. How do you want your company to look to potential new hires?

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LinkedIn Tips Curation Industry 144

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

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LinkedIn Tips Marketing B2B 141

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

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B2B LinkedIn Tips Marketing 148

Waxing UnLyrical

JULY 15, 2017

So: LinkedIn. But LinkedIn has a Reddit problem (I’m trademarking that!) Once installed, any time you get an email from someone (or send one), it will pull up their company info and – get this – LinkedIn + social info as well. It worked so well that it was acquired by LinkedIn a few years ago.

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LinkedIn Banking Reddit Social Networking 206

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. The answer is LinkedIn, the B2B social media platform of choice. The Top 10 LinkedIn Influencers to Follow. But influencer marketing is not just for B2C. Quick Links.

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Influencer LinkedIn B2B Industry 88

Oktopost

APRIL 30, 2020

LinkedIn, the world’s largest professional network, had no choice but to push out a feature previously in beta – LinkedIn Events. For many businesses, LinkedIn is the busiest hub of activity involving people they most want to reach. How can LinkedIn Events help you connect with them? What are LinkedIn Events?

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Eventful LinkedIn B2B Microsoft 128

Social Media Strategies Summit

NOVEMBER 14, 2019

With over 610 million members , LinkedIn is the world’s largest professional networking site. As LinkedIn has matured, it has become a cohesive platform that offers professionals the ability to seamlessly connect with one another, build their networks and identify new opportunities. 1 General Electric Showcases Their Innovations.

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Class LinkedIn Brands Microsoft 100

Later

MAY 28, 2021

LinkedIn is no longer just for job hunting. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . While LinkedIn is a unique space to network and develop connections, it’s also full of potential for brand marketing.

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LinkedIn Brands Marketing Airlines 100

Ignite Social Media

DECEMBER 13, 2018

In the last few months, you may have noticed some changes to the LinkedIn platform. Recently, LinkedIn has introduced some new engagement features with the goal of improving user experience and encouraging engagements. Currently, LinkedIn only offers likes, comments and shares as engagement options on a given post.

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LinkedIn Features Engagement Proposal 130

Myrland Marketing

FEBRUARY 1, 2022

I am often asked by clients which invitations they should accept or extend on LinkedIn. Various Reasons To Accept or Extend An Offer To Connect On LinkedIn. They might be business development, LinkedIn, podcast, content, or virtual presentation skills advisors and coaches (wink, wink) , so you would like to learn from them.

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LinkedIn Reputation Training Meeting 96

Hootsuite

MARCH 11, 2020

LinkedIn is the biggest social platform that caters directly to business professionals. Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them. Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Later

MARCH 11, 2020

It’s official: LinkedIn Stories is coming! LinkedIn is following in the footsteps of Snapchat, Instagram, and Facebook by bringing a professional twist to the 24-hour stories format we all know and love. . But what does this mean for brands on LinkedIn? 4 Ways to Incorporate LinkedIn Stories into Your Marketing Strategy.

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LinkedIn How To Feed Feedly 111

Oktopost

OCTOBER 23, 2018

One day Facebook Bots are on the rise, the next Instagram launches IGTV. Yet one trend remains constant: LinkedIn is the go-to platform for B2B companies, with 97% of B2B marketers integrating LinkedIn into their lead generation strategy. While the LinkedIn code has been relatively easy to […].

LinkedIn 131

LinkedIn Trends Engagement B2B 131

The Realtime Report

FEBRUARY 24, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. Facebook tests mobile “Highlights”, a cheat sheet to your friends’ lives – last week Facebook released its 7.0

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News Publishing LinkedIn Social Media 164

Forbes Social Media

OCTOBER 3, 2023

Members of the infamous Lazarus hacking collective targeted a Spanish aerospace company last year by posing as a recruiter for Facebook and Instagram parent Meta.

LinkedIn 101

LinkedIn Instagram Company Facebook 101

Sprout Social

FEBRUARY 4, 2020

However, that doesn’t mean that influencer strategies are totally off the table for B2B companies or other brands that might be looking for a more formal approach. Enter LinkedIn influencers. With over 600 million members and 300 million active users, LinkedIn is the largest professional networking site in the world. Here’s why.

LinkedIn 107

LinkedIn Influencer Brands Marketing 107

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Sprout Social

OCTOBER 10, 2019

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.

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LinkedIn How To Real Estate Advertising 96

Hootsuite

MAY 29, 2020

As you may have heard, changes are coming to LinkedIn’s Elevate this year. LinkedIn has announced it is integrating Elevate into Pages, and that by December 2020 Elevate will no longer be available as a standalone app. As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself.

LinkedIn 140

LinkedIn HootSuite Skills News 140

Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

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Education LinkedIn Hashtag Communities 102

Oktopost

SEPTEMBER 28, 2020

LinkedIn has exploded. So when it comes to publishing on LinkedIn, what can marketers do better to pump life back into their LinkedIn presence? Or Follow Oktopost on LinkedIn , Twitter and Facebook for episodes delivered right to your social media feed. Users on the platform are bombarded daily with content.

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LinkedIn B2B How To Metrics 107

Small Business Mavericks

FEBRUARY 20, 2013

While small businesses aren’t quite in the same category as Inc 500 companies, there are a few things the small- and medium-sized businesses can learn from their larger counterparts. In 2011, according to this study , companies were excited about LinkedIn and YouTube. LinkedIn is great for business-to-business connections.

LinkedIn 87

LinkedIn Facebook Loyalty Small Business 87

Webbiquity SMM

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. ” Digital marketer Shane Barker writes that though LinkedIn is the clear #1 choice for B2B marketers, “Twitter is a place to ‘see what’s happening’…87% of B2B marketers use Twitter for content marketing. .”

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B2B Platform Social Media Twitter 348

Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7 th , one of the key boycott dates, all is not sunny in Menlo Park. Where to Invest Social Ad Budgets. Their ad platform has also improved over the years.

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Brands Facebook LinkedIn Influencer 176