Jeff Esposito

JANUARY 8, 2014

A recent Facebook update changed how brands are able to get content onto users’ news feeds. From a Facebook user standpoint, I implore you to take off the brand/agency/social guru hat for a second. Is it updates from companies (or pages your friends manage) or is it something that ties into your social sphere? Less can be More.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

APRIL 1, 2013

In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on. In this model, companies can tie members of their community to their database and know which of their customers or members are participating and what they are talking about. What say you?

Communities 42

Communities Jive Lithium Repository 42

Jeff Esposito

JULY 8, 2014

In the presentation below, I offer some examples of companies doing a good job, companies who have failed in marketing to me and also what our social teams at Vistaprint look at. Facebook Social Business social media Internte Retailer IRCE IRCE 2014 Vistaprint' Listening and acting socially from Jeff Esposito.

Retail 41

Retail Conference Industry Social Media 41

Jeff Esposito

MARCH 3, 2014

Looking at social in this manner allows for companies to look at separate KPIs and then roll them up into a performance overview. So, for example, Facebook is the world’s largest social network, but if it is not being used by a brand’s customer, why invest time and resources there instead of a site where they are active?

Social Media 44

Social Media Marketing Overview ROI 44

Jeff Esposito

MARCH 18, 2012

For example, companies sent more “suits” to the conference than in past years; and the space’s biggest publication, Mashable, was in acquisition talks with CNN for $200M. One hot topic among the folks I met was the new advertising models for Facebook and Twitter. Facebook has created the perfect drug and knows it.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

JUNE 27, 2011

Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program. 97 percent of the top US charities utilize Facebook in their marketing efforts ( UMass Dartmouth ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

FEBRUARY 6, 2013

We all know that Facebook and Twitter are the cat’s meow when it comes to social networks. This network, once dubbed a Facebook Killer , has never lived up to its initial hype from tech pundits. This is a video-chat feature where companies can have a real-time conversation with up to 10 people at a time.

Small Business 54

Small Business Social Networking MySpace Discount 54

Jeff Esposito

FEBRUARY 27, 2013

The expectations I am thinking about center around how many think companies should bend over backwards for a customer just because they Tweet. Last week a good friend posed a question in a social group about a company not getting back to her after tweeting to them about a duplicate charge. Therein lays the problem.

Social CRM 42

Social CRM Klout Case Study Social Media 42

Jeff Esposito

JUNE 4, 2012

Without a doubt each one of these stores had a callout to “like them on Facebook,” or to “check-in on foursquare” or to “follow us on Twitter”. When I peeped out the profiles on my phone I found: Facebook – one-way communications and push marketing. If you guessed yes, you were incorrect. So what could they do better?

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

AUGUST 3, 2012

Is Oreo the NY Giants of Facebook content marketing? this is a great post from Arik Hanson where he points out how well Oreo does content marketing on Facebook. Facebook to introduce additional targeting for page posts – have you ever wished that you could send a page update to a. subsection of your fan base? I know I have.

Guidelines 40

Guidelines Issues Groups Groups 40

Jeff Esposito

JULY 9, 2012

Do you know what types of customers are connected to your company on social media? I am sure some of you do, but I am willing to wager that the majority of companies out there have some guesses, but not much beyond that. Look at the inbound chatter your company receives on social outposts like Facebook, Twitter or Google+.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

JUNE 25, 2011

I am not the biggest fan of gimmicks and contests on sites like Facebook. There is typically not a lot of brand tie ins and extended benefit for the company as a whole. What had me smiling more than the case of tallboys was when the company asked to film me to increase the social awareness of the campaign and the company.

Film 38

Film Campaign Company Team 38

Jeff Esposito

JANUARY 30, 2013

Over the weekend I saw a post (on left) from the Baltimore Ravens asking fans what they wanted to see on the team’s Facebook page during the week of the Super Bowl. Sharing their case studies or a special experience with them can go a long way to making them feel part of your company or its mission.

Case Study 41

Case Study Travel Social Media Management Team 41

Jeff Esposito

JULY 18, 2012

of these CEOs are on Facebook. of these CEOs are on Facebook. The main reason for this is that these CEOs of these companies get paid boatloads of money to care about things that impact their bottom lines and dividends for shareholders, not communicating with folks 140 characters at a time. of Fortune 500 CEOs use Twitter.

Social Media 48

Social Media Report Consultant Skills 48

Jeff Esposito

MAY 2, 2011

Unlike many reports that focus on one network and give some interesting stats, this study takes a look at four major social groups surveying companies across four geographical regions – USA, Europe, Asia-Pacific and Latin America. Below are the stats that really stood out to me: Asian companies saw a 68% growth in corporate Twitter accounts.

Social Media 41

Social Media Sample Samples Survey 41

Jeff Esposito

APRIL 5, 2013

Flashback to When The Flintstones Shilled Cigarettes – this article showcases some of the products that used to be hawked by Fred, Barney and company. 6 Facebook enhancements you may have missed since Jan. 1 – do you manage a Facebook page for your company? 6 Facebook enhancements you may have missed since Jan.

Eventful 30

Eventful Company Social Media Features 30

Jeff Esposito

JUNE 29, 2011

As social media continues to gain more traction throughout companies, practitioners in the space will be asked the tough questions about the business value of their efforts in the space. The reason for this is that they are a soft metric that by themselves mean nothing to the executive suite at your company.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

NOVEMBER 22, 2010

One of the biggest problems with companies engaging in social media is keeping authenticity while also keeping the company’s interests and reputation intact. These same networks are filled with folks praising the company along with others who are complaining or taking attacks on the brand. What do you think of the response?

Engagement 35

Engagement Reputation Authentication Social Media 35

Jeff Esposito

FEBRUARY 6, 2012

Anyone who works in a social media role for a company would be lying if they said they didn’t keep tabs on their counterparts at other companies and what they are doing. My first insight into their work came reading an article on Fast Company on their work with Pinterest. It looks like your company has a lot of super fans.

Delicious 39

Delicious Foursquare Conversation Social Media 39

Jeff Esposito

DECEMBER 9, 2010

Now before you get pictures of the Grand Wizard of Oz in your head, I will kill the illusion for you – Tweeting, Facebooking and reading blogs is not fun, its work that demands us to be on at all times. Despite social media’s growing popularity many executives and other employees in our companies have not yet embraced the trends.

Social Media Management 48

Social Media Management Social Media Education Conversation 48

Jeff Esposito

AUGUST 29, 2012

We’ve talked a lot about engagement on Facebook with best practices for using Facebook for your small business. Here are some industry statistics that might ease some of your concerns: 150 million Facebook users ( socialbakers ). 69% of businesses receive recommendations from Facebook fans ( Infographioclabs ).

Small Business 49

Small Business Social Media Foursquare Statistics 49

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. Facebook for example, has over 500 million users on the site.

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

APRIL 1, 2012

The reason for the conflict is that younger practitioners in these spaces feel the need to be on the clock and working for their companies at all hours of the day. Any of those things can spell disaster for the career and company that you’re killing yourself for. Social media is a 24-hour buzz-cycle, but for 99.9

Education 45

Education Company Social Media Resources 45

Jeff Esposito

MAY 29, 2015

Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0 Over the years, this community bloomed and millions of people connected with the company across the globe. It also taught me to ask for forgiveness as opposed to permission.

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

MAY 29, 2015

Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0 Over the years, this community bloomed and millions of people connected with the company across the globe. It also taught me to ask for forgiveness as opposed to permission.

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

MARCH 2, 2011

If you have logged onto Twitter, Facebook, Yelp!, GetSatisfaction or blogged about a company either positively or negatively – you’ve shaped the way brands interact with their customers on the social web. I tend to stick to blogs, Twitter, Facebook, foursquare and SCVNGR. We are creating an insatiable monster. I thought not.

Foursquare 42

Foursquare Training Meeting Company 42

Jeff Esposito

JULY 8, 2014

In the presentation below, I offer some examples of companies doing a good job, companies who have failed in marketing to me and also what our social teams at Vistaprint look at. Facebook Social Business social media Internte Retailer IRCE IRCE 2014 Vistaprint' Listening and acting socially from Jeff Esposito.

Retail 20

Retail Conference Industry Social Media 20

Jeff Esposito

MAY 14, 2013

Instead of looking for ways to advance our profession, we spend time with passive-aggressive posts and finger pointing at companies who do social media wrong. Doing it on Facebook and Twitter doesn’t make it right. Today has made me realize that the social media echo-chamber is filled with idiots.

Social Media 44

Social Media Case Study Small Business Training 44

Jeff Esposito

SEPTEMBER 2, 2011

6 allies every corporate social media effort needs to succeed – If you do social media for your company, chances are that you have hit a brick wall or two looking to expand your program. Does your org have a Facebook Page comment escalation flow-chart? – I feel like we are in a really bad episode of the Weekend Update on this one.

iPad 39

iPad Social Media Eventful Communities 39

Jeff Esposito

JUNE 13, 2011

Now, the metrics can be different for each entity within your company, but you need have something that you can measure and benchmark against. Facebook provides this data under the site’s Insights function. Offline companies can also track the volume of their social efforts in the social space using the couponing structure.

CoTweet 45

CoTweet CoTweet URL Metrics 45

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. 2) There is less risk of a PR crisis for the executive and his or her company. It was unchartered territory that even PR pros couldn’t grasp.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

DECEMBER 14, 2012

How not to Build Company Morale – morale at a company of any size is key. Why Search is Facebook’s Tailbone – this is a great read from Jeremy Owyang on the hidden power that Facebook is sitting on. Hopefully you all have a great weekend and I hope to catch up with you sometime next week.

Social Media 35

Social Media Activities Company Video 35

Jeff Esposito

NOVEMBER 23, 2010

Earlier this month, Facebook dropped a bomb on the geolocation space by introducing deals via their Places mobile application. This move was a power play for the largest social network and a potential boon for advertisers looking to tap into the 100 million users of the Facebook mobile application. Source – Gap Facebook Event.

Applications 30

Applications Education Discount Mobile 30

Jeff Esposito

APRIL 22, 2012

They are also good friends to have in terms of keeping you above board (especially important for regulated industries and publicly held companies). In the real world this is not possible and the more successful the community becomes, the more others in the company will want to get involved.

Communities 51

Communities Report Embedding Education 51

Jeff Esposito

AUGUST 11, 2010

I have run four of these contests for my company and I see them as an opportunity to increase buzz and exposure to potential customers. With that said, social-driven contests are not a good fit for every company. Large brands and companies with established social presences have communities that they can tap into.

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

SEPTEMBER 29, 2010

Complaints and praise are front and center and companies have to react to these mentions from people. Its hard work and there are plenty of companies that are doing a great job. You can see examples of the folks on the frontlines for these companies in any social media book. Sesame Street.

Social Media 33

Social Media Case Study Upcoming Education 33

Jeff Esposito

SEPTEMBER 6, 2013

Facebook considers adding profile photos to facial recognition – with great power comes great responsibility. Let’s hope that this one can come with good things from Facebook. As folks in social roles move up the ladder at their company or agency, it’s easy for them to lose track of the true work needed to get stuff done.

Trendrr 37

Trendrr Retail Google Publishing 37