Firebelly

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Can Facebook Communities Replace Company Websites?

Firebelly

Many brands now opt to put “Find us on Facebook” next to or even in place of their own web address as they hope to build a community around their brand. Of course, as long as the Facebook page is managed properly –. For one, effort should be taken to make the Facebook page effective as a community tool.

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Facebook Graph Search Optimization: 5 Must-Reads

Firebelly

What should you do to optimize your Facebook page for Graph Search ? What Facebook Graph Search Means for Your Business. By Kelly Jo Horton Graph search is Facebook’s social solution for connected search. So what does this mean for your Facebook brand page? How to Optimize Your Facebook Page for Facebook Graph Search.

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Facebook Graph Search: 5 Must-Reads

Firebelly

Yesterday, Facebook announced Graph Search – a new type of search where “the objects we search for aren’t web pages but instead virtual representations of real world objects: people, places and things.” Facebook Graph Search: 10 Things You Need To Know About The Social Network’s Big Announcement. Let me explain.

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Facebook Edgerank Changes & Rumors: 5 Must-Reads

Firebelly

Like many in the blogosphere, I noticed a “September slump” in regard to reach on some of the Facebook pages I manage. Many have speculated that Facebook changed their Edgerank algorithm so that organic reach of brand updates was decreased – forcing brands into pay to play visibility via promoted posts.

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Facebook Offers Changes & Charges: 3 Must-Reads

Firebelly

Facebook has announced major changes to Facebook Offers. Facebook Offers: The Beginning of the End of Business Freebies. In order to take advantage of the new tool, businesses will have to make a minimum advertising purchase and target their offer, rather than blasting it to any Facebook user who will pay attention.

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3 Ways Brands Can Prepare For Facebook Timeline

Firebelly

Rumor has it Facebook will be rolling out Timeline for brand pages any day now. Until Facebook makes their official announcement, however, we don’t exactly know how Timeline will work for brand pages. With Timeline, milestones can be added that pre-date the invention of Facebook. Keep calm and carry on.

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Facebook Has Lost Their Teen Spirit

Firebelly

Is Facebook being pushed out of the spotlight for teens? Our daily conversations used to revolve around Facebook posts, mainly photos, statuses and how many likes she got within the hour (which was always quadruple the amount of likes I have ever received in my 7 years in the Facebook world).

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