Buzz Marketing for Technology

MARCH 30, 2010

So do you have buyer personas at your company? How … Facebook! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. And I stumbled upon this concept while working on a Facebook Ad campaign. Tweet This!

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Buzz Marketing for Technology

JUNE 23, 2009

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing.

Facebook 150

Facebook Syndication Tips Marketing 150

Buzz Marketing for Technology

OCTOBER 16, 2008

Environmental concerns are not new and Green IT efforts are gaining ground at many companies, both big and small. Of course, Green IT solutions are available to companies, but what else can businesses do to become more green? While a contest or giveaway on Facebook is not new, the use of Facebook as a method of crowdsourcing is.

Crowdsourcing 100

Crowdsourcing Facebook Course Campaign 100

Buzz Marketing for Technology

MARCH 17, 2009

They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Right now, I have Facebook on the brain. As you may recall I am in the middle of writing a book called Facebook Marketing for Dummies (Wiley) due out at the end of the summer.

Facebook 124

Facebook Hosting URL Survey 124

Buzz Marketing for Technology

JULY 30, 2009

Many services started to pop up after that to create and host a social media news room for companies. But recently after writing Facebook Marketing for Dummies (due out in September by Wiley) it occurred to me why would I ever pay for that if I can create the same thing on Facebook for FREE! Think about it.

News 124

News Press Release Facebook Construction 124

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Facebook fan pages are much the same thing. Fans may “like” the page, but what good is it really doing the company or its customers? How much is that Facebook Fan worth anyway? But only 0.2

Brands 275

Brands Repository Analysis Sentiment 275

Buzz Marketing for Technology

FEBRUARY 27, 2013

Companies like Volvo have taken steps to use specific branded hashtags like #SwedeSpeak and #MyFirstVolvo to interact with specific consumers about particular topics. Other companies are also creating new ways to leverage this supercharged special character. We all make mistakes. However, when your.

Hashtag 269

Hashtag Sentiment Campaign Education 269

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. 02% (hat tip to BrandGlue ) So people on Facebook who “like” your Fan page basically never go back to it.

Feedly 264

Feedly Feed News SEO 264

Buzz Marketing for Technology

JANUARY 19, 2011

I was shocked to learn that this company actually hired one of these Marketing Interns just to “Do Twitter for us” into a role they dubbed a “Twintern”. I basically went off about how companies like Nestle are the poster child for the case study on why you shouldn’t hire a Twintern just to “do twitter” (or in their case do Facebook).

Posterous 252

Posterous Case Study Fashion Study 252

Buzz Marketing for Technology

FEBRUARY 29, 2012

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. Jeff and Paul also address the Facebook IPO and the opportunities Facebook provides for marketers.

B2B 194

B2B Marketing Data Influencer 194

Buzz Marketing for Technology

MAY 7, 2013

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Too many companies in my opinion leave it to the sales team to figure this out all this by themselves. Content is king so being able to use it to your advantage is key.

Social Media 257

Social Media Radian6 HootSuite Team 257

Buzz Marketing for Technology

APRIL 25, 2013

In this new Age of the Customer (credit to Forrester for naming this one), how well a company uses the readily available information about their customer will determine how successful they are in the marketplace. At many modern companies, it’s hard to find anything that is not related to technology in some way.

Marketing 258

Marketing Conference Fashion Mobile 258

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. 1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. with a Facebook ad just for her and it worked. Share this on Facebook. Last week the clever folks at G.1440

B2B 273

B2B Advertising CPC Marketing 273

Buzz Marketing for Technology

DECEMBER 14, 2016

Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies. For example one apparel brand delivers a 30-day workout experience using basic Facebook Messenger. Creating conversations, not messaging. “We

Conversation 100

Conversation Marketing Apparel Tourism 100

Buzz Marketing for Technology

JANUARY 26, 2011

It’s the interconnected nature of today’s social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world but also in the process creating permanent search friendly records that make them so powerful and also potentially dangerous. Let me explain ….

Social Media 213

Social Media Microblogging B2B Journal 213

Buzz Marketing for Technology

AUGUST 18, 2010

Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B companies have accounts on social media sites compared to 67% of B2C) which leads me to think Social Media has gone mainstream in B2B. Share this on Facebook. Tweet This! Share this on Linkedin.

B2B 246

B2B Social Media Marketing StumbleUpon 246

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. 2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? Your PR needs to move from publications to conversations.

Social Media 230

Social Media Jive Marketing B2B 230

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. There is a huge opportunity here that some company needs to fill fast. Share this on Facebook.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

JUNE 8, 2011

I discussed how you can do this for FREE with Facebook in a prior post called Generating a Buyer Persona with Facebook Advertising but unfortunately you do get what you pay for. Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”.

Data 241

Data RSS ROI Eventful 241

Buzz Marketing for Technology

JUNE 30, 2010

It’s the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long term support. Share this on Facebook. I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Tweet This! Share this on Linkedin.

B2B 256

B2B ROI StumbleUpon Comparison 256

Buzz Marketing for Technology

MARCH 23, 2011

Let’s say you’re an auto insurance company. Facebook gave us the last piece of the Earned Media puzzle A small relatively un-noticed posting on the Facebook blog. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car.

Insurance 213

Insurance Paid Search eBook Buy 213

Buzz Marketing for Technology

APRIL 8, 2010

4) Respond like a person, not a company – try to resist the urge to automate the responses. Some companies are telling me their volume of social media mentions are getting to high and they are considering automating a response to a Twitter DM. A good response is one that comes from an individual not a company. Tweet This!

B2B 235

B2B StumbleUpon Digg Reputation 235

Buzz Marketing for Technology

DECEMBER 22, 2009

As the “lightning rod” for all things social at Avaya – I have tried not to accept the mantle of being the head of social media and instead be more of a caretaker of social activity across the company. I agree you need someone to know what is going on across the company socially but you should not confine social to just a few select people.

Social Media 243

Social Media StumbleUpon Digg Reddit 243

Buzz Marketing for Technology

FEBRUARY 2, 2011

In fact I get a little worried that the CEO of one of these companies will one day meet our CIO and thank him for our business and he won’t even know who they are! Well today’s marketers are growing up digital – they create aps, they make Facebook pages, they test mobile ads and design augmented reality games – all before lunch!

Marketing 265

Marketing iPad Applications B2B 265

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Share this on Facebook. I actually tried to tackle this question a few times on my blog before. Tweet This! Share this on Linkedin. Share this on del.icio.us.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

MAY 11, 2010

I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). Having seen a number of teams at various companies over the last few months it’s clear that social has made some big strides at even the most obscure companies.

Social Media 184

Social Media StumbleUpon Digg Reddit 184

Buzz Marketing for Technology

JANUARY 5, 2010

Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. In this world where customers can create content at the drop of a hat – displaying their love or hate for a given company – should not be taken lightly. Tweet This!

StumbleUpon 211

StumbleUpon Digg Reddit B2B 211

Buzz Marketing for Technology

FEBRUARY 2, 2010

Share this on Facebook. Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social. Tweet This! Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Related posts: Social Media speeds Onboarding I am officially up and running now in my.

Campaign 213

Campaign Social Media StumbleUpon Digg 213

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. There is a huge opportunity here that some company needs to fill fast. Its time next year to embrace it!

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

MARCH 16, 2009

On Facebook you can’t be a Friend of a brand but you can be a Fan of a brand. But on Facebook that interaction is relatively low and un-engaging. The interactions people may have with your brand will be limited to the people they interact with from your company. It’s the people of the brand that can make the difference.

Social Networking 109

Social Networking Brands Guidelines Flickr 109

Buzz Marketing for Technology

JUNE 15, 2010

Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Share this on Facebook. Facebook Location Based Services Podcasting Social Media Social Networking Twitter Wiki. Tweet This! Share this on Linkedin. Share this on del.icio.us.

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Buzz Marketing for Technology

NOVEMBER 9, 2011

All of that is a good start, but the results you need to justify your efforts will come by taking a holistic company approach. Find diehard fans on Twitter, Facebook and LinkedIn. Results : 500,000 viral updates on company products. Improved Customer Support. See below for what happens when you do. Enlist them for your brand.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

MARCH 25, 2010

Companies too have gotten on the bandwagon of Social Media and become more social themselves and again I think it is fair to say that ones that have adopted social aren’t going to switch back to being “antisocial” tomorrow it’s a state of being now for them. Share this on Facebook. Tweet This! Share this on Linkedin.

RSS 171

RSS StumbleUpon Exercises Digg 171

Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. Share this on Facebook. For Example …. Tweet This!

Web 2.0 124

Web 2.0 Social Capital StumbleUpon Digg 124

Buzz Marketing for Technology

OCTOBER 20, 2009

Because of my new book, Facebook Marketing for Dummies (Wiley), which is launching next week - I have been getting a lot of emails and questions from my readers that are very focused on launching their Facebook and Twitter presence. Tags: Facebook social media Twitter Content Marketing.

Syndication 100

Syndication Content Strategy RSS 100

Buzz Marketing for Technology

JUNE 9, 2010

New customers will cost a lot to acquire and in their first year or two deliver small revenue as the relationship between your company and the new customer is growing. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Share this on Facebook. Especially in an economic climate like this!

B2B 206

B2B Marketing Loyalty StumbleUpon 206