Akamai Marketing

JUNE 29, 2011

You might also consider a very specific content strategy or you might want to build a blog, it might be a Facebook page, it might be a series of videos. If your a web based company and you don’t have a successful funnel, fix that first. Social media and branding: like ice cream and chocolate.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

FEBRUARY 11, 2009

The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. This will not kill the event or incentive industry. And yes, once in awhile, we even like to get together with them to “talk shop”.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

FEBRUARY 3, 2011

The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. Strategy: Simply following directions (EAT ME/DRINK ME) means you are employing tactics in Wonderland (Social Media), but you haven’t mapped out your plan. Strategies are created with tactical ingredients.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

OCTOBER 28, 2012

I was reliant exclusively on Twitter (mostly), Facebook and my car radio to get updates for the tsunami. Utility companies need to get in on the action: Regardless of what type of utility, TV, Gas, Electricity, Telecommunications, updates on preparation and their own emergency steps should be incorporated as well.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264

Akamai Marketing

MARCH 1, 2011

Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity. Another tool I found, which I like using is the Facebook Insights that shows when you get unsubscribes as well. Why is this important?

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

FEBRUARY 9, 2011

Facebook & Twitter Uses Change Users in the 55+ demographic increased their usage of Facebook and Twitter. Meanwhile users in the coveted 35-54 demographic decreased on both Facebook and Twitter, but only slightly and in practically statistically insignificant numbers. jump in this age group, while Twitter saw a 8% decline.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

MARCH 29, 2011

What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on. Give them what they want: Education.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

JUNE 26, 2012

I recently did an internal survey for a large company which showed tremendous support from executives, but less enthusiasm from staff. Well, social media IS grass roots, but I think the average employee doesn’t embrace social media at their own company for many reasons. This really stood out for me. Why is this?

Social Media 163

Social Media Case Study Apple Collaboration 163

Akamai Marketing

NOVEMBER 1, 2011

I personally consider this a conservative valuation since independent coverage of your product, company or services holds more weight than an advertisement. Word of Mouth: Word of Mouth is essentially the value of conversation others are having around your company, product or brand.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

JULY 10, 2012

Another great example of how social media isn’t about the platforms, but about the way companies embrace social values of transparency, two-way communication and engagement. When I called them recently, I found that they must have been purchased by a larger company. Not a single tweet or Facebook post. And guess what?

Survey 130

Survey Small Business Social Media Examples 130

Akamai Marketing

NOVEMBER 10, 2011

After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?” Depending on the ability for the company to support the objective, we may initially start with one channel. ” In other words, think about what makes YOU interested in companies and brands. Please, let me know!

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

NOVEMBER 22, 2011

This is super ideal for companies who are trying to keep track of their Twitter conversations and has serious CRM implications. Now, if we could only match those darn Facebook conversations, we’d be golden. Including Top tweets and Facebook Page posts. Discovery: Here you can sort your followers in different ways.

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

AUGUST 9, 2011

By content, I don’t just mean blog posts, and Tweets and Facebook updates, I mean all content. Consider companies who are creating inforgraphics. But other companies create white papers, they are trying to attract decision-makers who have the time and budgets to dig into info deeper.

Content 202

Content Creative Commons Types Social Media 202

Akamai Marketing

JULY 2, 2012

We’ve seen companies begin to offer perks of varying value ( the much vaulted KloutKlub in LasVegas kicked that off) and we’ve seen a continuation of people obsessed with measuring themselves through some unknown algorithm . Since I wrote that blog post, we seen people get hired (or not) based on their Klout scores ( really? ).

Klout 177

Klout Comparison Influencer Airlines 177

Akamai Marketing

NOVEMBER 26, 2012

What employees say on their own time, when not representing your company, is generally considered protected. Because in social media, your company is all those things to the audience. Companies who have great customer experiences generally have one thing in common: great employee experiences. Happy employees=happy customers.

Social Media 170

Social Media Policies Review Hotels 170