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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

AUGUST 24, 2010

How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. The third is a consumer goods company. Share this on Facebook.

Company

Company Social Media Posterous StumbleUpon

On Facebook and the Death of Etiquette

Adam Cohen

NOVEMBER 1, 2010

Email etiquette arguably doesn’t exist – in a business context, companies have a culture around when people turn to email and when they don’t. Enter the world of Facebook, where the communication paradigm is different. Do you thing Facebook etiquette is a lost art or a lost cause? Share this on Facebook.

Facebook

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On Facebook and the Death of Etiquette

Adam Cohen

NOVEMBER 1, 2010

Email etiquette arguably doesn’t exist – in a business context, companies have a culture around when people turn to email and when they don’t. Enter the world of Facebook, where the communication paradigm is different. Do you thing Facebook etiquette is a lost art or a lost cause? Have an example to share?

Facebook

Facebook Instant Messaging SMS Flickr

Engaging the Right Audience on LinkedIn

Adam Cohen

APRIL 12, 2012

Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have.

LinkedIn Engagement Statistics Microsoft

Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

JANUARY 13, 2015

For the first time, more than half of all online adults 65 and older (56%) use Facebook. Facebook is still the most popular social network, and engagement there has increased. 71% of internet users are on Facebook. Maybe I’m just stating the obvious, and maybe companies have already started efforts to figure this out.

Data

Data Flickr Statistics Survey

Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

JANUARY 13, 2015

For the first time, more than half of all online adults 65 and older (56%) use Facebook. Facebook is still the most popular social network, and engagement there has increased. 71% of internet users are on Facebook. Maybe I’m just stating the obvious, and maybe companies have already started efforts to figure this out.

Data

Data Flickr Statistics Survey

Social Media Does Not Exist

Adam Cohen

JUNE 8, 2010

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. When companies start to realize these synergies, they will be able to achieve a lot more than focusing on pure social media tactics alone. Share this on Facebook. Frankly, well put.

Social Media

Social Media Paid Search comScore Posterous

Social Media Success is About The Customers, Stupid

Adam Cohen

MARCH 30, 2011

All deservedly so, mind you – each of these companies embraced personalized approaches to engaging customers and building long term relationships. “Yadda yadda yadda,&# you say. Social Media Success IS: …seeing a customer come to the defense of the brand in a discussion on your company’s Facebook page.

Social Media

Social Media Airlines Sentiment Conference

10 Reasons Market Research is Critical to Social Media

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research

Research Social Media Marketing Retail

How Often Do Ethical Questions Impact Your Social Media Efforts?

Adam Cohen

JUNE 11, 2010

Agency employees interested in engaging in conversation for a client initiative (on Facebook, Twitter or elsewhere) without disclosing relationships. So my question is to you: If you work in social media or even work for a company that is leveraging social channels for various purposes, how often do you come across ethical concerns?

Questions

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On Beyond Snake Oil

Adam Cohen

AUGUST 10, 2010

While there will never be a shortage of folks trying to take advantage, it’s time that companies treat finding a partner to help in social media like they would with any other partnership. Your company’s current agency ecosystem. Social media maturity of the company. Share this on Facebook. What did I miss?

Posterous

Posterous Consultant StumbleUpon Flickr

Social Media Chat Tuesday, July 21st

Adam Cohen

JULY 19, 2010

I’m honored to be included among company like this, and from participating in prior sessions I’m looking forward to hearing from some passionate folks. If I name dropped them all, it would actually like correlate to a good portion of my RSS feeds , and the weekly chat is a way to interact and answer some questions real-time.

Social Media

Social Media Disqus Web 2.0 Badge

Engaging the Right Audience on LinkedIn

Adam Cohen

APRIL 12, 2012

Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the trends in recruitment with the followers they have.

LinkedIn Engagement Statistics Microsoft

Twitter Badges For Brands Who Want to Avoid Narcissism

Adam Cohen

JULY 28, 2010

While Facebook is mailing signs to businesses, I’m pretty sure no one is helping them understand Twitter – for free anyways. Companies can ultimately activate that engagement by providing value first and asking for help in return. Share this on Facebook. After all, Twitter is for narcissists , right? Tweet This!

Badge

Badge Twitter Proposal Brands

The Digital Five Tool Player

Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Making the Leap: Why Companies Struggle with Social Media (9).

Tools

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Interview: EMC Does Social Media From The Inside Out

Adam Cohen

JUNE 30, 2011

I was quickly reminded that storage technology and services company EMC has taken that approach and embarked on a journey with employees, customers and partners worldwide. Not only has EMC|ONE helped build that proficiency, but it’s also fundamentally changed our company. Photo credit: Facebook Tweet. Why or why not?

Social Media

Social Media Collaboration Communities Community Platforms

I Will Not Write About Old Spice

Adam Cohen

JULY 16, 2010

(By the way, I’m glad to hear he stopped the oil spill).

Badge

Badge Disqus Web 2.0 Retail

Interview: EMC Does Social Media From The Inside Out

Adam Cohen

JUNE 30, 2011

I was quickly reminded that storage technology and services company EMC has taken that approach and embarked on a journey with employees, customers and partners worldwide. Not only has EMC|ONE helped build that proficiency, but it’s also fundamentally changed our company. Photo credit: Facebook. Why or why not? LD: I sure do.

Social Media

Social Media Collaboration Communities Community Platforms

Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

SEPTEMBER 28, 2010

Greg outlines the contrast between mass and interruption-based marketing with several examples of companies that have engaged in deep relationships with a select few. I wouldn’t mind some internal strife along the way – an advocate who said something negative in a Youtube post and how the company responded or failed. Some Criticisms.

Marketing

Marketing Review Tweetdeck Posterous

Social Media Informer

Adam Cohen

Making the Leap: Why Companies Struggle with Social Media

On Facebook and the Death of Etiquette

Trending Sources

On Facebook and the Death of Etiquette

Engaging the Right Audience on LinkedIn

Update Your Segmentation Model With Social Data Before It’s Too Late

Update Your Segmentation Model With Social Data Before It’s Too Late

Social Media Does Not Exist

Social Media Success is About The Customers, Stupid

10 Reasons Market Research is Critical to Social Media

How Often Do Ethical Questions Impact Your Social Media Efforts?

On Beyond Snake Oil

Social Media Chat Tuesday, July 21st

Engaging the Right Audience on LinkedIn

Twitter Badges For Brands Who Want to Avoid Narcissism

The Digital Five Tool Player

Interview: EMC Does Social Media From The Inside Out

I Will Not Write About Old Spice

Interview: EMC Does Social Media From The Inside Out

Micromarketing: Relationship Marketing Through Advocacy

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