Convince & Convert

JULY 2, 2014

Companies think they know who they are and how they stand in consumers’ minds, but often, the message they’re sending is completely different. Here are six ways to keep your brand in check and portray your company authentically: 1. Get Inside Customers’ Heads You know who you are as a company, but do your customers?

Brands 144

Brands Survey Construction Comparison 144

Sprout Social

MARCH 7, 2022

For example, If you seek insights on how your brand stacks up against its competitors, you’d probably survey prospects and customers. For example, people might associate Apple with “minimalism” or “innovation.”. Take Slack , for example. Think of it as a real-time focus group that provides honest, unfiltered feedback.

Survey 93

Survey Brands Sentiment Template 93

Sprout Social

MARCH 15, 2022

Your brand’s online reputation may speak for itself, but that doesn’t mean the narrative is out of your control. With the right data, you can continuously refine your company’s public perception. Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world.

Reputation 124

Reputation Brands How To Review 124

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Social media is an always-on focus group. The Arab Spring is one of the earliest examples of social media facilitating real-world protests.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Convince & Convert

APRIL 7, 2015

Jay’s key message is that by providing help and value to customers (for free), companies will be able to cut through the incredible amount of content clutter that exists online and be top of mind when those customers are ready to buy a product or solution. Organizational reputation. Facilitate focus groups or interviews with employees.

How To 60

How To Yammer Metrics Statistics 60

Buzzlogix

JUNE 27, 2017

After all, companies routinely unveil products and services that fail to gain traction in the marketplace. As a result, businesses owners and managers can hesitate as they seek to minimize the risks involved in terms of time, money and reputation. Product development can seem like a cryptic process that gives unpredictable results.

Products 40

Products Social Media Focus Group Sample 40

Convince & Convert

DECEMBER 7, 2023

It’s about time to recognize and cater to your varied audiences for a positive reputation , increased customer loyalty, and more conversions. Let’s dive into the 7 benefits of marketing diversity to amplify your brand’s trustworthiness and reputation. The answer lies in marketing diversity.

Campaign 137

Campaign Marketing Authentication Loyalty 137

Buzz Marketing for Technology

JULY 7, 2008

For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. 9) Most companies have “hearing systems&# not “listening systems.&# April 2008.

Communities 117

Communities Groups Groups Social Media 117

Social Media Network Marketing

AUGUST 14, 2010

On the other side of the debate I heard a great example given during an evening get together at Media140 in Bristol a couple of months ago. Also, for those with bigger pockets, don't forget there are plenty of Social Media Monitoring software companies out there who will help show that you can measure everything you do. Nice blog.

Social Media 93

Social Media How To ROI Reputation 93

Webbiquity SMM

MARCH 29, 2022

Using the right Quora marketing strategies, marketers can get good results for their clients or companies in the coming years. This is much more effective than trying to guess what people want, and far less expensive than running focus groups. Getting called out for errors can damage your reputation on the platform.

Brands 204

Brands NoFollow Marketing How To 204

Sprout Social

AUGUST 21, 2023

Especially when a single negative review can bulldoze your reputation , sales and everything you’ve worked so hard to build. By responding to negative reviews promptly — and graciously — you’re able to build credibility and improve your social media reputation. As a business, managing Google reviews is a big deal.

Review 85

Review Google Brands Sentiment 85

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! As always – great piece Jay.

Social Media 120

Social Media Content Analysis Sports 120

Sprout Social

JULY 6, 2023

From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges. For example, many CFOs aren’t well-versed in the business impact of increased impressions or engagements.

Data 133

Data Social Media Metrics Analytics 133

Sprout Social

MARCH 16, 2023

For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight. On the other hand, you might still be furious at the furniture company that delivered the wrong items to your home and refused to refund you. And they’re not alone.

Metrics 102

Metrics Social Media Sentiment Airlines 102

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google. I am learning a ton and more importantly applying it.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Bill Hartzer

APRIL 27, 2010

There are many psychological reasons customers brand themselves with tattoos of the companies they love: 1. Membership into Social Groups: Brand tattoos help customers bond with others in the same social group who share special interests and common values. We have a biological instinct to mark ourselves. Tweet This!

Brands 157

Brands Loyalty Badge Apple 157

Sprout Social

FEBRUARY 8, 2023

How social media impacts more than just omnichannel marketing An example of a successful omnichannel strategy How to craft an omnichannel strategy that supports marketing, sales and service What is an omnichannel strategy? That trust encourages customers to return and spread the word, bolstering your brand reputation.

Strategy 84

Strategy Marketing Loyalty Collaboration 84

Keyhole.co

MARCH 16, 2023

Fashion company Topshop, for example, is a good brand to learn social listening from. So, when looking for brands to learn your social listening strategy from, companies like Topshop are good examples to learn from. These are just a few examples. Piecing together their strategy is like scoring a free cheatsheet.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Webbiquity SMM

FEBRUARY 23, 2012

Kelli Shaver shows how to display your Google+ profile information on a WordPress site/blog, add the +1 button, and even use a Google+-inspired WordPress theme, with details about and illustrations of three examples. 13 Cool Examples of Google+ Brand Pages by DreamGrow Social Media. and Angry Birds.

Google 195

Google Tips Hubspot Adwords 195

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Micro-tasks are a great example of this. Embrace these people. Great post!

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

JUNE 16, 2010

Example: How many customers love iPhone applications? Jay gives outstanding examples of how to discover what’s relevant. It’s balanced, and always gives your company the opportunity to foster more behaviors. They didn’t employ a secret formula or best practice from outside the company.

Social Media 120

Social Media Strategy Mobile Consultant 120