Social Media Strategies Summit

NOVEMBER 30, 2022

In a world where 82% of consumers say they prefer a brand’s values to align with their own , it’s only natural for marketers to join conversations around events like Black History Month. They don’t just want you to mention these events; they expect action. Alphabet, Google’s parent company, has more than 150,000 employees.

Campaign 304

Campaign Brands Influencer Collaboration 304

Sprout Social

MAY 4, 2020

In a COVID-19 world where all in-person events and plans have been cancelled, companies are looking for new ways to connect with their audiences, and maintain and grow their business relationships. We’re up to 4000 registrants and the event is more than two weeks away. Michelle Wine Estates, and so many other superstars).

Eventful 84

Eventful B2B Team Organization 84

Webbiquity SMM

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Image credit: CPS, Inc.

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Platform Engagement Hashtag Eventful 152

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right.

Eventful 100

Eventful UGC Marketing B2B 100

Buffer Social

MARCH 5, 2021

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Southern Elegance Candle Company is a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for.

Company 89

Company Social Media Instagram Social Media Management 89

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Uploaded lists include company lists or contact lists. Uploaded Lists.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Buffer Social

JUNE 8, 2022

One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. This is especially the case for UK-based gifting company Letterbox Gifts. Their robust calendar of events unlocks a regular heartbeat of content ideas, promotions, and new customers.

Case Study 70

Case Study Campaign Social Media Study 70

agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. For example, I use Todoist to schedule events at specific times throughout the day. After you’ve reviewed the day’s events and done any essential check-ins, open your social media dashboard. Create a script or work out set details for an upcoming livestream.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

MARCH 28, 2024

For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Say, for instance, you work for a virtual event software company and want to compare posts with #eventprofs to ones with #eventtech.

Hashtag 102

Hashtag Analytics LinkedIn Content 102

Ignite Social Media

JULY 24, 2020

This got our team thinking about the upcoming holiday season and how the key shopping days that most consumers rely on for purchases will be impacted. What was introduced in 2015 to mark Amazon’s 20th anniversary has now become one of the key shopping events of the year. Amazon Prime Day. Thanksgiving and Black Friday.

Retail 177

Retail Upcoming Buy Social Media 177

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies.

Analysis 105

Analysis Sentiment Marketing How To 105

Sprout Social

NOVEMBER 8, 2022

anianmfg is a circular fashion company that creates clothing from recycled natural fibers. Addison’s TikTok bio is all about promoting her content, whether that be her music, makeup line or upcoming performances. Plug your events like the NBA. If your brand has regular events, TikTok is a great way to promote them.

Tips 88

Tips Upcoming Travel Badge 88

Sprout Social

MAY 16, 2016

Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events? How to Create Effective Facebook Events. Facebook events are the perfect way to get users’ attention and keep it. But it’s not just about creating great Facebook events. Name Your Event.

Eventful 75

Eventful Brands Facebook Hosting 75

Sprout Social

NOVEMBER 8, 2021

Share company announcements. Another great way to use your Stories Highlights is to store company announcements. It’s helpful to have these accessible well after the initial announcement so new customers can see all of the milestones your company has hit. Promote events. Popular options might be: Behind-the-scenes.

Instagram 138

Instagram How To Eventful Team 138

Mindjumpers

AUGUST 7, 2013

An example is the American company, 16 handles, which sells frozen yoghurt ice cream. Besides sending coupons, there are other ways you could use Snapchat for business; you could send sneak peaks of your product or an upcoming event. Or you could reveal behind-the-scenes pictures from events.

Brands 264

Brands Discount Upcoming Eventful 264

Sprout Social

JUNE 14, 2022

Transactional SMS marketing messages are sent in response to an event or action. You could also use SMS to remind customers of an upcoming event or webinar, in order to increase signups. Many companies use SMS marketing to gather reviews about their service or staff. Promote online and in-person events.

SMS 107

SMS Strategy Marketing How To 107

Sprout Social

SEPTEMBER 8, 2021

Give your Space a name that’s relevant to the upcoming conversation. Or create a hashtag as a name for the Space as a way to keep the conversation going after the event has ended. Or you could collect followers’ questions using the hashtag before the event and answer those questions live during a Space.

Conversation 134

Conversation Twitter Hosting Upcoming 134

The Realtime Report

JANUARY 20, 2021

According to McKinsey & Company , agility in business requires two things: dynamic capability (i.e., Having a regularly updated business contingency plan helps businesses to be prepared for potential events and cuts down their response time if that event ever does occur. In business, adaptability is paramount.

Upcoming 103

Upcoming Project Resources Team 103

Social Media Strategies Summit

JUNE 20, 2019

If you are creating ads from your live video, you are in good company. Reuse your live video to promote a similar event. Live video is a great way to promote an upcoming event, especially if you have content from a similar event that happened in the past. Source: John Wind. Source: John Wind. Looking for more?!

Video 140

Video Upcoming Instagram Metrics 140

Mindjumpers

JUNE 5, 2012

Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Sprout Social

NOVEMBER 17, 2022

Sharing facts about issues your company cares about is an easy, effective way to present your brand values. Here’s how you can create Reels for your B2B company: 11. Promote an upcoming event. Get your audience pumped up for an upcoming event. Post a recap of an event. Here’s some inspiration: 17.

Types 118

Types Instagram Brands Collaboration 118

Sprout Social

NOVEMBER 28, 2022

Clothing company Rawson used this format to better understand customer preferences. Creating a countdown leading up to an upcoming product drop or announcement builds serious hype. This also goes for sharing news about your company from other websites and media outlets. And with infinite ways to use them, they always feel fresh.

Instagram 126

Instagram Engagement Brands Avatar 126

Hootsuite

MAY 31, 2023

Try using prompts like: Create a three-month social media strategy for an organic snack company. The company is active on Twitter, Facebook, TikTok, and Instagram. What are some creative ways our company can better showcase our products on social media? Create a social media content calendar for a local coffee company.

Social Media 140

Social Media HootSuite How To URL 140

Sprout Social

DECEMBER 2, 2016

This network shift has positioned LinkedIn® Company Pages as an integral component of an organization’s social communication strategy. Rounding out our existing publishing and reporting capabilities, users can now monitor and engage with comments on their LinkedIn® Company Page posts directly from the Smart Inbox.

LinkedIn 40

LinkedIn Company Engagement Collaboration 40

Convince & Convert

DECEMBER 5, 2017

Marketing owns the voice of the company, while service owns that voice’s support. Agile messages: These are opportunities that may arise or problems that pop up during events known well in advance. Marketing keeps support up-to-speed on upcoming posts and big brand events, both internal and external.

Social Media 208

Social Media Marketing Team Upcoming 208

Sprout Social

JUNE 7, 2022

“Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. Businesses like Expensify use this opportunity to reinforce their brand stance as a public company. Creating a social communication plan for your upcoming IPO.

Strategy 115

Strategy How To Hashtag Team 115

Ignite Social Media

JUNE 19, 2018

This works for some brands, opening the door to get creative around a topic that relates back to their company. To promote the upcoming UFC 226 event, main event stars Stipe Miocic and Daniel Cormier sat down to tell some good ol’ dad jokes. Better Luck Next Time…. Thanks, but no thanks, OREO.

Social Media 90

Social Media Upcoming Examples Eventful 90

Sprout Social

APRIL 19, 2022

More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. Whether it’s an automated message about an upcoming promotion or a personalized consultation with a sales rep, conversational commerce tactics transform your social profiles into your digital storefront. Sprout Social.

Conversation 100

Conversation Strategy Social Media Marketing 100

Rebekah Radice

OCTOBER 26, 2018

Not long ago, companies got ahead creating as much content as possible. Where will content marketing take your company in the coming months? The company that controls the sale using content marketing isn’t the person pumping out content for the sake of it. Brainstorm important dates and events to add to your calendar. (We’ll

Strategy 97

Strategy Content How To Upcoming 97

Rebekah Radice

AUGUST 28, 2017

Share company milestones. Give a sneak peek into an upcoming product. Every company has important milestones and events that go on. You can share current events, or do a throw-back post. Here are a few events/milestones you can highlight: A big company event.

Brands 111

Brands Facebook How To Upcoming 111

Buffer Social

FEBRUARY 21, 2023

There were a plethora of events happening in New York City, but I wasn’t sure how to become a speaker. We created our own events After struggling for a while to find events for me and our disabled community members to speak at, I decided to start hosting them myself—and was surprised to find how easy it was.

Brands 82

Brands Marketing Hosting Eventful 82

Social Media Strategies Summit

OCTOBER 23, 2019

How It’s Measured: Direct sales, lead captures and/or event attendance tracked via UTM codes, website tracking pixels, referral code redemptions, and offline event set data. Learn more about influencer marketing and social media strategies at one of our upcoming events: . Conversions. Let’s talk!

Influencer 117

Influencer Marketing Authentication Hashtag 117

Ignite Social Media

SEPTEMBER 9, 2019

Our free upcoming FREE webinar , Facebook Groups for Brands on Thursday, September 12 at 1pm EST will dive into all these topics to help you decide if your brand should start a Group and if so, how to set it up and run it to be successful.

Groups 107

Groups Groups Brands Facebook 107

Sprout Social

OCTOBER 11, 2022

Behind-the-scenes/company culture content. Employee experiences are the most compelling examples of your company’s culture. Share content that gives people an inside look at working at your company. Ask your team members to take people behind-the-scenes of industry events, development trainings or volunteer opportunities.

Strategy 131

Strategy Content Curation Press Release 131

Social Media Strategies Summit

MARCH 11, 2019

Currently at Cisco , Lauren leads the US social media strategy where she works cross-functionally to ensure customers are met with engaging content on Cisco’s social channels, insights from social listening inform the go-to-market strategy, and the power of a live event is multiplied through social reach.

Project 100

Project Exercises Upcoming B2B 100

agora pulse

MARCH 25, 2020

As a former meteorologist and storm chaser ( yes, really ), I’ve been able to see gathering storms and upcoming disasters. Ask yourself, “Does this impact just our company or is it a national or global concern?” Provide useful information they can start implementing immediately to strengthen their company or business.

Social Media 199

Social Media Social Media Management Issues Team 199

Buffer Social

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. We’ll cover the benefits of a Facebook Group for your company and share examples of businesses that have benefited from investing in this kind of community.

Small Business 92

Small Business Groups Groups Examples 92