article thumbnail

The complete guide to create your employee advocacy content strategy

Sprout Social

To fuel your employee advocacy program and build your content repository, make sure your content checks all the essential boxes: Educational resources. Behind-the-scenes/company culture content. Employee experiences are the most compelling examples of your company’s culture. Collaborate more closely across your marketing team.

Strategy 132
article thumbnail

25 Questions I Ask About B2B Content Marketing

Convince & Convert

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. 0 likes.

B2B 157
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Does My Business Need to be on Twitter?

yMarketingMatters

Promote your company and your content, and Get Noticed! The great hashtag feature keeps you up to date with latest trends and news worthy events. It has become a repository of the latest thinking shared by industry and thought leaders, whom you can follow. Be available to your audience instantly 24/7. Build credibility.

Twitter 235
article thumbnail

8 Things To Know About Social Media Compliance

Keyhole.co

The rules for a business selling practice management software for lawyers will be different from a healthcare business, or of a company selling catering services. If your company has compliance experts, they should be your first port of call before posting. This kind of event isn’t unprecedented. Let’s stick with the latter.

article thumbnail

Instagram Does the Two Step - And Steps In It

Social Media Marketing

, there seemed to be a bright future for this repository of images. A Timeline of Events With Marissa Mayer at the helm, it was clear that she was making Flickr a strategic priority (along with mobile and a a renewed focus on products). UPDATE: Instagram has posted a clarifying statement on their blog.

Instagram 168
article thumbnail

Is Remote Work Greener? We Calculated Buffer’s Carbon Footprint to Find Out

Buffer Social

I have worked at Buffer – a fully remote company – for four years. I have always assumed that a remote company must have a lower carbon footprint, but is that true? Since Buffer is a software-as-a-service company, our major energy expenditure is storing the large amount of data needed to power our tools.

Energy 56
article thumbnail

PR Measurement – What to Measure

Proactive Report

Outcomes are tangible results, behaviors & actions – did they attend the event or webinar, vote, call, tell others, change their minds. Figure out what the major bottom line objectives are for your business, company, client or situation. Post it on your company newsroom. Did they purchase or donate?