Direct Marketing Observations

MARCH 23, 2010

Recently I read somewhere that the demise of Twitter is imminent and all anyone wants to talk about anymore is Foursquare and Gowalla , 2 shiny new LBS based companies that are reeling in new users by the bushel. The Leukemia & Lymphoma Society provides information about blood cancer, research and events that readers can get involved in.

Twitter 180

Twitter Microblogging Foursquare SEO 180

Webbiquity SMM

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Social Events (e.g., Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Convince & Convert

MARCH 30, 2011

The products, services, company mission, goals, or people relevant to the business or organization. Seasons, weather, holidays, life events (birthdays, anniversaries, etc.), major sporting events, current events, trending news and more. Seasons, weather, holidays, life events (birthdays, anniversaries, etc.),

Content 141

Content Microblogging Health Care Sports 141

Small Business Mavericks

APRIL 18, 2011

Yesterday, I went to bookmark something at the site and I got a message saying Mixx had been purchased by UberMedia , which I found interesting because the rumor is that the company could soon be launching a Twitter competitive site. And any competing microblogging service is going to have an uphill battle against Twitter.

Small Business 156

Small Business Tweetdeck Twitter Case Study 156

The Marketing Blog

NOVEMBER 10, 2009

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Share this: StumbleUpon Digg Reddit 1 Comment Filed under Web 2.0 Thanks Reply Leave a Reply Click here to cancel reply.

Features 114

Features Web 2.0 Twitter Microblogging 114

Bare Feet Studios

SEPTEMBER 9, 2008

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > News , Productivity , Social Media , Tech Tools > Yammer asks: What’s Happening at Your Company?

Yammer 40

Yammer Company Microblogging AJAX 40

Proactive Report

NOVEMBER 12, 2010

The SNCR Symposium is one of my favorite events of the year. The study shows that Fortune 500 are definitely on board with social media and that Twitter is the current darling of the big companies. Not quite what I would call an active Twitter account, being that it is a real-time microblogging service.) insurance (20).

Social Media 74

Social Media Engagement Microblogging Insurance 74

Techipedia: Tamar Weinberg

JUNE 18, 2008

Be the first to have all of these features , or just take over companies that already have them and make Plutter Kite. Which can be used as – a part of – a checklist, when developing the ultimate microblogging application. misc/images/timeline.JPG) emote is a microblogging service; which is a platform to – 1.

Microblogging 102

Microblogging API MySpace Yahoo 102

The Marketing Blog

DECEMBER 22, 2008

In addition, I’ve started using the microblogging utility ‘ Twitter ‘ a little bit more. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

Social Media 100

Social Media Web 2.0 Startup Flickr 100

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. He’d also have done the outreach personally since I’ve met the guy at social media events. A lot of big companies I try to engage with don’t want to talk back. I blog and comment too, however; 1.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. They used Twitter, so that attendees could tweet and discuss the events with their followers. GetSatisfaction provides a way for companies to do that.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. I’ve learned that Roger Smith Hotel is a boutique hotel with event rooms suitable for parties and workshops.

Hotels 245

Hotels Social Media Communities Discount 245

Buzz Marketing for Technology

JUNE 27, 2008

s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 event announcements. Microblogging. Upcoming Event. This site is a companion blog to the FASTforward conference and summit series and is sponsored by FAST. More info here.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Twist Image

OCTOBER 23, 2012

Last Friday night, Armstrong took the stage at Livestrong' s 15th anniversary event. Due to the rise of social media, consumers have an expectation that companies will not only respond to their needs, but become active participants in the global community. " The silence online is deafening.

Case Study 106

Case Study Press Release Mobile Study 106

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Hootsuite

FEBRUARY 3, 2020

That’s true even if your company is not on social media (psst: here’s how to get started ). Done right, guidelines can empower employees with the information they need to make the right choices on social media—for themselves and the company. Safeguard your company from cybersecurity risks. But every company is different.

Guidelines 143

Guidelines Social Media Policies How To 143

Buffer Social

NOVEMBER 23, 2022

It’s a microblogging social platform that allows its users to post various types of content, from text and photos to music and videos. However, unless you’re actively looking for current events, the platform doesn’t prioritize the latest news in its recommendations. What is Tumblr?

Tumblr 122

Tumblr Microblogging URL Directory 122

SocMed Sean

APRIL 5, 2012

Okay…I have to admit that I find these types of tweets mildly humorous: or It’s not that I find the pain of employees funny, but the shortsightedness of companies in their efforts to ignore new technologies always makes me wonder what they are thinking.

Social Media 279

Social Media Twitter Facebook Social Networking 279

Webbiquity SMM

JANUARY 2, 2018

“Dying” may be too strong a word, but the microblogging social network is clearly struggling. If you come across one of these, find a contact name or page on the company website and ask (politely, of course) about their lack of presence. Is Twitter dying? That seems to be a common question right now, according to Google.

Twitter 186

Twitter Paper.li B2B Microblogging 186

Hootsuite

APRIL 6, 2023

Unfortunately, the site’s spike in popularity in 2003 caught the company by surprise. Tumblr and the age of the microblog (2007) In 2007, the social network described as “Twitter meets YouTube and WordPress” came a-tumblin’ along when 17-year-old David Karp launched Tumblr from his bedroom.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Bare Feet Studios

DECEMBER 3, 2007

FYI, they have a great business model and are an excellent example of a company that provides a great service and expertly balances the desires of brides with the sustainability of bridal vendors. There are so many socnets and microblogging/status update services out there. Didn’t Enron teach us anything?

Sites 44

Sites Facebook Privacy Xanga 44

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? An audience just sits and listens.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Webbiquity SMM

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. 21 Twitter Tips From Socially Savvy Companies by Fast Company.

Tools 207

Tools Twitter Tips Statistics 207

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. Instead of emailing a blogger to include your company’s service in a specific blog post that has already been in the public arena for three years, comment on the post.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Webbiquity SMM

JANUARY 31, 2011

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform. What types of information are worth sharing, beyond blog posts?

Tools 193

Tools Twitter Tips Hubspot 193

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. At business networking events, try to get to know people outside your group of trusted colleagues. It’s kind of why sometimes it’s hard to tweet on behalf of a company as a consultant.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). Even if you’re a small company, the keyword following options are superior, and it’s a lot of fun to actually get statistical data to see how well you’re doing.

Applications 179

Applications Review Statistics URL 179

Webbiquity SMM

FEBRUARY 4, 2015

Nothing promotes event marketing as well as social media. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Connect with other event attendees on social media.

Eventful 100

Eventful Social Media Microblogging How To 100

Techipedia: Tamar Weinberg

OCTOBER 19, 2009

It’s no surprise that both are asked to speak at events on a very regular basis. If you’ve ever seen Gary speak at an event or even just on his Wine Library TV appearances, you can see the exuberance of gusto in his presentations. The brands of Chris Brogan and Gary Vaynerchuk are extremely well known. They have passion.

MySpace 153

MySpace Consultant Yahoo StumbleUpon 153

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. And featured it in a big presentation I did at an event here, too — so, trying to give back! It’s an excellent book — thank you for writing it.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

JANUARY 5, 2010

These posts are not in response to newsworthy events, nor are they displayed in any particular order. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. In fact, a relationship that starts on the right foot might actually translate to better things down the road, including special event invites and freebies that might as well be equivalent to a really good ad deal.

Blogger 177

Blogger Press Release Advertising Review 177

Buzz Marketing for Technology

JUNE 27, 2008

Be it MySpace or Facebook or whatever network works for your target demographic, companies and individuals interested in maintaining their personal brand need to establish and maintain a presence on social networks - especially if youre looking to connect with the younger crowd. One of the topics was microblogging, and Twitter was discussed.

Class 274

Class Social Media Web 2.0 Wiki 274

Techipedia: Tamar Weinberg

MARCH 10, 2008

Here we go with the highly-talked-about keynote presentation at South by Southwest… Just like an Apple keynote, they tried to build up some serious momentum for this event. Personally, having sat next to Daniel Terdiman of CNet, I heard (and understand) both perspectives after having liveblogged the entire event. As a company?

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Techipedia: Tamar Weinberg

MARCH 10, 2010

“What are good companies to target? Overall, the questions were basic and I worried that the individual was looking to target companies for clients before actually understanding the nuances of the culture of Internet marketing as a whole. Should I learn a specific skillset?&# Word travels. You can do better.

Marketing 240

Marketing How To SEO Training 240