Company Eventful Film Upcoming 
Social Media Strategies Summit
NOVEMBER 30, 2022
In a world where 82% of consumers say they prefer a brand’s values to align with their own , it’s only natural for marketers to join conversations around events like Black History Month. They don’t just want you to mention these events; they expect action. Alphabet, Google’s parent company, has more than 150,000 employees.
Sprout Social
NOVEMBER 1, 2023
If you’ve ever seen movie bloopers or an interview from your favorite actor on the set of their next film, you’re familiar with the thrill of seeing the magic behind the curtain. This type of BTS content is also great for promoting special sales or events, because it encourages people to visit in person.
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Sprout Social
NOVEMBER 28, 2022
Clothing company Rawson used this format to better understand customer preferences. Creating a countdown leading up to an upcoming product drop or announcement builds serious hype. This also goes for sharing news about your company from other websites and media outlets. And with infinite ways to use them, they always feel fresh.
Buffer Social
DECEMBER 20, 2022
And yet, I had a hunch that my company— Tandem , an app that helps couples manage their shared finances—could connect with new users on the platform. I’ll also think about upcoming holidays or current events. Then, on Tuesdays, I spend 4-5 hours doing my filming for the week.
Buffer Social
AUGUST 29, 2023
At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. At larger companies, there are entire teams dedicated to editing blog posts and who focus on publishing — not so for us. Even so, we do have regular team meetings to stay aligned.
Buffer Social
APRIL 13, 2023
While a lot of people on the outside assume that social media managers are interns but in fact, owning a company’s social media profiles in today’s age is actually a very important role. At many companies, it has to be someone senior who is posting to those channels. What do social media managers do?
Rebekah Radice
JANUARY 18, 2016
Rather than posting a random picture, reinforce your brand by choosing a photograph, style and theme that best represents your company. Understand what your company represents and then determine how you can convey that both visually and emotionally. I put this one together for an upcoming event in a matter of moments!
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