Small Business Mavericks

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Why You Should Plan A Multi-Channel Event

Small Business Mavericks

Michael Powers of Marketo recently wrote about planning a multi-channel event the right way , and he has some good points: Start early — it takes time to get approvals and gives you room for flexibility when the situation calls for it. But the kind of multi-channel event that Michael Powers seems to be thinking about is important, too.

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Two Event Marketing Stats To Note

Small Business Mavericks

A new e-book by Constant Contact and HubSpot says that 76% of survey respondents promote events by e-mail and 40% use social media. More businesses will promote events through social media in the future, especially if Google+ hangouts takes hold. And events will be among the things that businesses promote through social media.

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Are You A Business Or A Media Company?

Small Business Mavericks

A media company. But what does it mean to be a media company? Whatever it is, if you are a media company, then you’re a power to reckon with. One Response to “Are You A Business Or A Media Company?&# GrassRoots says: April 17, 2011 at 6:24 pm #dm2 Are You A Business Or A Media Company?

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21 Ways To Use Facebook

Small Business Mavericks

Share your company’s history – You should do this anyway. For instance, promoting your company events. Post pictures of your events – Of course! Invite people to your events – Invitations are some of the best promotional tools Facebook has to offer. Take a survey. Request comments.

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The Best Way To Be Recognizable As A Business

Small Business Mavericks

What can you tell someone about the company that logo represents? The most effective logos are an integrated part of an entire marketing story that repeats throughout everything the company presents to the public. If your company doesn’t have a logo, what identifies your communications? Quick, think of a logo. .

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How Important Is Your Reputation?

Small Business Mavericks

Amazon recently fired its security company in Germany. As soon as the controversy reared its face in public, the company made a decision to end its relationship with the company. It’s also respectable, and I would argue it was the best decision for the company’s reputation. That’s hard-nosed.

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3 Ways A Blog Helps You SEO-Wise | Small Business Mavericks

Small Business Mavericks

Do you have a company blog ? Of course, you only get these benefits if your blog and if you blog in the right manner. Here are those 3 benefits: Fresh Content – Every time you write a blog post, you add fresh content to your website. Needless to say, the more often you blog, the more likely you are to realize these benefits.