Jeff Esposito

AUGUST 18, 2010

Written on August 18, 2010 by Espo in Geotargeting As geolocation applications, like foursquare , Gowalla and SCVNGR , continue to gain integration with the general public and retailers, we are going to see a lot of cool things from companies benefiting retailers; however that is still a ways away.

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Alltop Foursquare Applications Retail 28

Jeff Esposito

NOVEMBER 9, 2012

If you are in the Boston area and like beer, you can donate money to this good cause while tasting some fine beverages at the Boston Beer Company. Click here for more information on the event, all proceeds go to charity, if you do go, be sure to stop by and see Nick Gosselin.

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Klout Apple Small Business Eventful 37

Jeff Esposito

OCTOBER 12, 2012

Starting with a seven-hour drive on Monday, the week has been a series of unfortunate and odd events. How Social Tools Can Help Your Company Avoid Strategic Failure – very smart Q&A on use cases for social tools that you should probably read. How was your week? Any big plans for the weekend?

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Tools Issues Eventful Campaign 37

Jeff Esposito

SEPTEMBER 2, 2011

out the sign up for the event here. 6 allies every corporate social media effort needs to succeed – If you do social media for your company, chances are that you have hit a brick wall or two looking to expand your program. In this post John Haydon poses a great question that many companies should ask themselves.

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iPad Social Media Eventful Communities 39

Jeff Esposito

NOVEMBER 23, 2010

Now along with the partnership, these companies gained the cache of being innovative in the social space. Like many small companies that offer deals on geolocating networks for check-ins, the Gap had some issues with their maiden check-in campaign. Source – Gap Facebook Event.

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Applications Education Discount Mobile 30

Jeff Esposito

FEBRUARY 28, 2012

In a little over a week thousands of techies, hipsters and marketing folks will arrive in Austin, Texas for the interactive marketing portion of the 26th Annual South by Southwest Conference for five days of sessions, keynotes, events, networking opportunities and parties. So you probably have goals that your boss has in mind.

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Tips Foursquare Badge Conference 40

Jeff Esposito

JUNE 3, 2011

Let me tell you the night was one I will never forget and I am debating whether or not to tell the tale on this blog via prose or video as it is a series of unfortunate events that equaled to a sleepless night. Every company is looking into the social game in one way shape or form nowadays. How was your week?

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Journal Community Platforms Social Media Data 39

Jeff Esposito

APRIL 18, 2013

Heck, it is the reason 90% of people are on a social network – to tell the world how awesome they (or their company) are. I try the whole saying a name back to a person, creating a memory trick like they talk about in Moonwalking with Einstein and associating a person with an event, but none have worked to satisfaction.

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Sports Exercises ROI Metrics 52

Jeff Esposito

AUGUST 11, 2010

I have run four of these contests for my company and I see them as an opportunity to increase buzz and exposure to potential customers. With that said, social-driven contests are not a good fit for every company. Large brands and companies with established social presences have communities that they can tap into.

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Social Media iPad Class Creative Commons 35

Jeff Esposito

SEPTEMBER 3, 2010

Written on September 3, 2010 by Espo in Five for Friday So this was an eventful week leading into a holiday weekend. Any big weekend plans? – this post truly inspired me as many companies see a new shiny toy with a low entry point in terms of cost as a quick win. Will you help your company avoid this? How about you?

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Creative Commons Disqus Eventful Social Media 29

Jeff Esposito

APRIL 17, 2012

For the individual employee, LinkedIn provides an opportunity to share professional experiences; work endorsements; upcoming events or travel destinations; accolades; projects and insights. There’s a lot that LinkedIn can do for individuals or an organization in terms of sharing, highlighting, promoting and engaging.

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Jeff Esposito

MARCH 2, 2012

In this case of this story it was Carnival Cruise Lines, the same company whose ship I met my wife on and had such regard for. Currently the place is a ghost town, sure there are fanboys who see it as the “next big thing” but its state of relevancy in the social media space is relevant event to the Wall Street Journal.

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Journal Google Eventful Social Media 39

Jeff Esposito

APRIL 10, 2013

Sure I sound like a grumpy old fart, but seeing opportunity wasted is an awful thing not only for the attendee but also for speakers and the companies footing the bill for the attendees. When planning, look to topics and smaller events that allow you to get into more of an intimate or brainstorming atmosphere.

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Jeff Esposito

AUGUST 24, 2011

Mayor Menino , for one, disagrees: “I go to all the events in the city of Boston. She provides sales and business development services to agencies and companies who are utilizing social media strategies and tools, and will be launching a blog called “Rip Off The Roof&# in the near future. Ask the cab drivers.

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Sports Fashion B2B Survey 54

Jeff Esposito

NOVEMBER 5, 2010

Hopefully your week was more eventful. Not only does it allow users to opt-out of pages that they object to easily, but it also keeps companies honest. Here’s this week’s edition of Five for Friday. If you SPAM, you can believe you will be removed from the brands I like, so keep it conversational and human.

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eBook ROI Conference Social Media 31

Jeff Esposito

JANUARY 5, 2012

For me it is vegging out in front of the TV watching the Wild Card round of the NFL playoffs waiting to see who the Ravens will take on next weekend and catching an outdoor college hockey game or two at the Frozen Fenway event. I am not sure about you, but I would not want to spend a night in an IKEA, but hey to each his/her own.

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Library News Social CRM Policies 30

Jeff Esposito

SEPTEMBER 16, 2011

Next week is also a short week of sorts as I’ll be headed to Chicago to speak at the WOMMA event as part of the city’s social media week, which I am excited about. IBM: Companies need more community managers – this is a great look into the way that IBM sees social evolving and how businesses will need to adapt to continue to be successful.

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Social Networking Blogger Cost Questions 30

Jeff Esposito

JULY 13, 2011

When we were headed to the movie theater, I was expecting big things from this perk, basically because it was done in conjunction with Disney, but left the event with a mixed bag of things. Below is a list of the positives and negatives from the event: Pros. Extremely kid friendly. Movie volume offset kids crying or talking.

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Klout Eventful List Video 33

Jeff Esposito

DECEMBER 15, 2010

It’s often filled with cold calls, fake networking events and blind emails. Unless you are the head of your firm, your job as a PR pro is to make your company or client look good. If you want to build something up that is Brand U, do it 5-9 not on the company dime. Make a Connection – We work in a cold industry.

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Meeting Sports Fashion List 32

Jeff Esposito

DECEMBER 15, 2011

A mix-up with my hosting company GoDaddy made for an eventful afternoon. With that said I couldn’t even think shopping as my head was below the water line for most of the week. I also have to apologize to anyone who tried visiting my site yesterday and was met with an Apache or Fatal Error message. Hopefully your week was better.

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Twitter Facebook News Hosting 28

Jeff Esposito

FEBRUARY 22, 2011

I think the new BP ads show how slowly companies actually change and how big of a hill the company has to climb. Forget the commercials and spend the advertising budget organizing community events in the Gulf. This is a counterpoint article to my post on BP earlier today from my friend Justin Goldsborough.

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Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

SEPTEMBER 24, 2010

Arik Hanson makes some great points about speakers at events coming just for their slots and leaving without peeping out any other folks. How to Respond to Comments on Your Company Blog – Shannon Paul has one very official blog and this article shows why. I agree with his rant and wonder if folks drink too much of their own Kool-Aid.

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Jeff Esposito

JANUARY 21, 2011

That was followed up by some real awesomeness as I sat in on a panel for #PRStudchat to discuss social media policies and then yesterday evening, Vistaprint hosted their first ever event for local micro businesses to discuss marketing and I was able to give a crash course on social media. How many times has it been asked of you?

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Policies Travel Social Media Consultant 32