Harp Interactive

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Optimizing Facebook for Business: Tabs, Tags & Sharing

Harp Interactive

When it comes to Facebook, your brand is competing with rants, life events, link suggestions, pet photos, Mafia Wars, Farmville & other businesses vying for attention! First, you need some information: Go to your companies’ Facebook “Insight&# s page. It takes a lot to cut through the clutter and stand out.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Help companies participate in existing social networks, and build relationships on their turf. Check out Twitter as a way to show a company’s personality. And check out BlogHer as an event to explore).

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4 Ways To Tap Into Local Markets

Harp Interactive

Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality. You can increase business exposure and your web and store traffic simply by including geographical information to your digital content.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics.

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