Direct Marketing Observations

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The Difficulty in Being Interesting

Direct Marketing Observations

Murray plays Phil Connors, an arrogant Pittsburgh TV weatherman who, during an assignment covering the annual Groundhog Day event in Punxsutawney, Pennsylvania, finds himself caught in a time loop, repeating the same day again and again. Back in 1993, there was a movie starring Bill Murray called GroundHog Day. If we stray, they lose.

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How to Navigate Social Media in an Era of Misinformation and Disinformation

Direct Marketing Observations

What I got back as an answer was close to what I might advise organizations, companies, and people to do. Stay Informed: Stay up to date with current events and developments to have a better context for evaluating information. So, let’s break it down. . • Great idea but that’s no fun.

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14 Quick Tactics to Encourage Corporate Social Media Adoption

Direct Marketing Observations

1) Create a Social Media case study of who is talking about your company both in good & bad ways. 5) Teach your execs and colleagues how to follow conferences and events and comment via hashtags. 6) Encourage your employees to follow your company via social media tools and platforms like Twitter and retweet, post, etc.

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Seriously, What’s “A Like” Worth on Facebook?

Direct Marketing Observations

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). Another company called Vitrue , figures that bringing a customer on as a fan was worth between 44 cents and $3.60 Do you believe in the Klout score? and if not, what would you recommend?

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8 mistakes you can avoid making in social media

Direct Marketing Observations

They had tweeted me an invite to an event titled, “Mistakes and Lessons Learned in Social Media. You might be either just getting started in social media as a consultant, as a marketer for your company, or perhaps, you are a more seasoned individual. 5) You Ignore The Rest of the Company. But what about you?

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Why Twitter Still Matters

Direct Marketing Observations

Recently I read somewhere that the demise of Twitter is imminent and all anyone wants to talk about anymore is Foursquare and Gowalla , 2 shiny new LBS based companies that are reeling in new users by the bushel. The Leukemia & Lymphoma Society provides information about blood cancer, research and events that readers can get involved in.

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This Weeks #Social Media Topic: Managing the Marketing Mix: Which Channel is More Effective?

Direct Marketing Observations

The majority of companies today are not set up to handle this new consumer. Decades of closed systems and legally approved content are getting in the way of companies trying to interact with the consumer. Even though consumers are changing their behaviors by the second, companies can not move that quickly.