Debbie Weil

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View from Down Under: Surprising and Delightful

Debbie Weil

The magician and genius behind this week-long event is AMP’s Annalie Killian. " That’s what companies need to be aiming for with their social media programs. Surprise and delight. Here are the slides from my speech yesterday. I’ve added in a few to clarify. Why "surprise and delight?"

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Why Writing a Corporate Blog Can Be Fun (and Profitable Too)

Debbie Weil

So suddenly I’m a corporate blogger, no matter that the term conjures up savvy 20-somethings in the marketing departments of big national companies. More coaxing is required to get bios and photos from them, but that stuff goes a long way to personalizing the company and engaging the readers. Then another. Always number one.)

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Sweets and Tweets: Tony Hsieh Isn’t the Only One Delivering Customer Happiness

Debbie Weil

Does the widespread adoption of social media mean that companies are doing business in a better way by listening more closely and interacting with customers? At the same time, Hsieh creates a joyful culture inside this company so that it’s fun to work there. One of the Top Ten Picks for DC Events in December. Tuesday Dec.

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