Dave Fleet

JUNE 4, 2014

This afternoon I was pleased to have the opportunity to present at Sprinklr ‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel , Keith McArthur , Di Gallo , Mathieu Legace and Tara Hunt. This is a shift from the way that many companies are approaching social media nowadays.

Loyalty 344

Loyalty Social Media ROI Advertising 344

Dave Fleet

FEBRUARY 18, 2011

Held on March 7 in Toronto, the event features: Gary Vaynerchuk – New York Times Bestselling Author, Crush It! Jeffrey Hayzlett – Former CMO, Eastman Kodak Company & Bestselling Author, The Mirror Test. Want to see Gary Vaynerchuk, Guy Kawasaki, Avinash Kaushik and more speak, all in one day?

Conference 284

Conference Marketing Travel Analytics 284

Dave Fleet

MARCH 5, 2012

” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum, the company has significantly tilted the scales away from engaging content – from brands creating communities with their customers – and towards paid advertising. Enter Facebook’s new advertising products.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

FEBRUARY 4, 2016

Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. At yesterday’s event, CPPIB * CEO Mark Wiseman suggested that it was because people are tired of fake news and untrustworthy sources, and are seeing through them.

Social Media 150

Social Media News Trends Eventful 150

Dave Fleet

JUNE 4, 2014

This afternoon I was pleased to have the opportunity to present at Sprinklr ‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel , Keith McArthur , Di Gallo , Mathieu Legace and Tara Hunt. This is a shift from the way that many companies are approaching social media nowadays.

Loyalty 257

Loyalty Social Media ROI Advertising 257

Dave Fleet

MARCH 2, 2011

This carries over to the new plugin, meaning that a company’s Facebook Page can engage in conversations on third-party sites. On one hand, companies can significantly affect the tone and course of a discussion by participating in it and giving their side of things. Do you think this is a net good or bad thing for companies?

Comments 388

Comments Platform Social Graph Facebook 388

Dave Fleet

OCTOBER 20, 2011

” Key points: About a third of companies look for at least six years of experience when looking for a social strategist. I organized a media event that I thought was near-perfect but that had ZERO media show up (sob!). Mashable recently published a post that nicely explains my frustration.

Flickr 409

Flickr Project Organization Strategy 409

Dave Fleet

APRIL 15, 2013

Make time to stay on top of current events. Set up news alerts for your company and/or your clients. Nowadays, companies demand more. Measurement is so much more than reporting, and companies are demanding more from PR measurement nowadays. Never stop being curious. Stay on top of the news. Watch the news in the morning.

Tips 420

Tips Proposal News Industry 420

Dave Fleet

APRIL 9, 2012

In case you aren’t familiar with Barger, he’s headed-up social media at two of the world’s largest companies – IBM and GM. Also, the crisis communications chapters have relatively little substance when it comes to how to prepare for those events (the GM-focused chapter, alone, could frankly be a book on its own).

Social Media 391

Social Media Review Handbook Case Study 391

Dave Fleet

APRIL 15, 2013

Make time to stay on top of current events. Set up news alerts for your company and/or your clients. Nowadays, companies demand more. Measurement is so much more than reporting, and companies are demanding more from PR measurement nowadays. Never stop being curious. Stay on top of the news. Watch the news in the morning.

Tips 353

Tips Proposal News Industry 353

Dave Fleet

OCTOBER 15, 2013

Like it or not, content calendars aren’t going anywhere any time soon: Most companies are still trying to break outside the mold of corporate approvals. Not that companies should ignore the differences between audiences on their different social channels (you’ve done that research on your communities, right?),

Content 150

Content Review Software Tools 150

Dave Fleet

FEBRUARY 7, 2011

Nowadays, you can almost guarantee that every time there’s a significant world event, Malcolm Gladwell will stick his head up and beat down a non-existent argument that social media is driving everything. Fast Company: UFC and Its Gang of 4.6 AOL buys HuffPo. Brian Solis: Malcolm Gladwell, Your Slip Is Showing.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

FEBRUARY 28, 2013

Help customers to help customers – successful companies in the social support space leverage customer forums to help customers answer each others’ questions, and step in when questions go unanswered at first. Build an army of advocates – educate, empower and reward your biggest fans for engaging for you.

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. I loved the idea that companies could use these new online technologies to anticipate and serve the needs of their customers. That became my passion.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

MAY 25, 2011

In any event, I’d be happy to explain more if you would like to reach out. In this manner, web analytics are not subject to the same sample requirements as panel companies. Let’s face it – few companies are able to conduct outreach targeting only top-tier websites. It does not impact any traffic numbers.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. I loved the idea that companies could use these new online technologies to anticipate and serve the needs of their customers. That became my passion.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

JULY 9, 2018

The greatest advantages of by using a VPN is definitely the cost effectiveness that can handle in providing a solitary private network in evaluation to employing separate leased lines which could burn the pockets of corporate companies. The program is usually supported by multiple gateways worldwide with access in 30+ countries, 48+ regions.

Policies 150

Policies System Privacy URL 150

Dave Fleet

NOVEMBER 14, 2011

What’s more – I know that this isn’t simply a momentary happenstance or aligning of events. The company is putting the effort into making this a culture. But I have to say that my job at Edelman is the first where I consistently feel that I’m getting more back than I put in. And lord knows I put in a lot.

Loyalty 275

Loyalty Education Team Eventful 275

Dave Fleet

JANUARY 21, 2021

Over the last year we’ve seen a series of events fundamentally shake and undermine peoples’ confidence in a variety of facets of our society. Most recently, events south of the border in the wake of the US election have shaken both the trust of many US residents in the ‘system’, and views of that system by people around the world.

Privacy 397

Privacy Eventful Compete Report 397