Buzz Marketing for Technology

DECEMBER 8, 2010

Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly. In my company alone we have seen it touch Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

JANUARY 26, 2011

Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to. Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Let me explain …. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.

Social Media 213

Social Media Microblogging B2B Journal 213

Buzz Marketing for Technology

MAY 9, 2012

And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it. It appears to us that companies that make million-dollar decisions on this kind of “static” data are doing themselves a disservice.

Data 222

Data Sample Samples Survey 222

Buzz Marketing for Technology

JUNE 27, 2008

The APOSDLE project is organizing a German industry session at this event in Stuttgart. Watch a short trailer of how APOSDLE can be applied in a company setting. Search: Top menu. Publications. APOSDLE learn@work. -->. Right menu. Workshop on Contextualized Attention Metadata: Profiling and Modelling User Activities - Call for Papers.

Metadata 234

Metadata Applications Overview Conference 234

Buzz Marketing for Technology

JUNE 23, 2009

Similar to the.com land grab that happened in the late 90’s, you should secure your company name on as many social sites as you can. Throw an Event Facebook Events are a great way of getting people together virtually or in person in support of your local business, brand or product. Be sure to get your employees involved.

Facebook 150

Facebook Syndication Tips Marketing 150

Buzz Marketing for Technology

JANUARY 4, 2011

Luke is the founder of The Innovation Games® Company and one of the most passionate people I have ever met when it comes to applying serious games to solve business problems. Speed Boat is a metaphoric game that you could use at a trade event to ask potential buyers what is holding them back from buying your type of product.

Marketing 229

Marketing Collaboration Buy Training 229

Buzz Marketing for Technology

AUGUST 11, 2010

But increasingly, Facebook Ads are also including ways to engage in a social action, such as “Liking a Page,” or “RSVPing to an Event”. And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook.

Advertising 228

Advertising Facebook Adwords B2B 228

Buzz Marketing for Technology

NOVEMBER 9, 2011

The classic product marketing approach to social media is treating it like just another broadcast media channel by posting press releases, sharing events, posting videos and expecting to see instant results like you get with other online media like banners, text links and search. Results : 500,000 viral updates on company products.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

NOVEMBER 28, 2012

From this, a company could reproduce this experience in its stores—whether through its associates or with product displays placed near checkout. But where we may fall short is the reverse: using online data to improve brick-and-mortar efforts. By already knowing the customer’s background, the website can take care of the rest.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

DECEMBER 15, 2009

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events. There is a huge opportunity here that some company needs to fill fast.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

OCTOBER 13, 2008

Interestingly enough in a recent article in Wired Magazine they featured a company called MegaPhone that combined both of these emerging areas. MegaPhone is a mobile gaming company whose latest project is to connect cell phones with games embedded in big-screen billboards in places like you guessed it … Times Square!

Avatar 113

Avatar Sports Hotels Embedding 113

Buzz Marketing for Technology

JUNE 27, 2008

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. Information overload is a fact of life for company directors, senior managers, and all professionals. For now, I thought Iâ??d Everything I wrote is still completely valid. John Naisbitt, author of Megatrends.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Buzz Marketing for Technology

MARCH 4, 2010

Facebook should be your social media hub of everything you have from company news, announcing events, offer tutorials, highlight videos, conduct polls and create community around discussions. I still get questions from B2B firms asking if they should start a presence in Facebook and the answer is unequivocally YES.

System 219

System B2B Facebook Marketing 219

Buzz Marketing for Technology

OCTOBER 10, 2008

RSS Advertising Info News & Events Work at About SiteMap All Topics Reprints Help User Agreement Ethics Policy Patent Info. Privacy Policy Our Story Be a Guide ©2008 About.com, a part of The New York Times Company. Most Popular Latest Articles Add to: iGoogle My Yahoo! All rights reserved.

Hotels 280

Hotels Energy Forums Policies 280

Buzz Marketing for Technology

DECEMBER 15, 2009

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events. There is a huge opportunity here that some company needs to fill fast.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

JUNE 27, 2008

Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 I’ll be in Europe next week to speak at two events: International Forum on Enterprise 2.0 7 effective wiki uses and the companies that benefit from them. Interested in having me speak at your event?

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

OCTOBER 1, 2008

we saw companies create websites as outposts of their companies and immediately everyone had to have one. And this hasn't gone unnoticed – recent B2B Magazine article mentioned the top M&A target is a marketing company strong in integrating custom content and live events! In Web 1.0 But in today's Web 2.0

Web 2.0 100

Web 2.0 Content Brands B2B 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

I want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. Hope to see you again at an upcoming event! Upcoming.org Events. More of chrisbrogans events. Read it aloud a few times to see how it sounds.

LinkedIn 279

LinkedIn Badge Project Comments 279

Buzz Marketing for Technology

JUNE 27, 2008

See More Events. Take my 20 best people, and virtually overnight, Microsoft becomes a mediocre company." This quote from company Chairman Bill Gates epitomizes the importance of maintaining high-performing talent in todays knowledge-based organizations. Current Issue. Industry News. Newsletters. Columnists. Departments.

Knowledge Base 100

Knowledge Base Survey Microsoft Study 100

Buzz Marketing for Technology

JUNE 27, 2008

Social applications in particular, such as communities and social networking sites, are cost-effective and have a measurable impact on prospects decisions in the consideration stage, which will be important to companies under recessionary pressures. Buy risk-free and download PDF immediately. Welcome to Forrester.com. Contact Us. Consulting.

Research 208

Research Strategy Policies Marketing 208

Buzz Marketing for Technology

MARCH 17, 2009

This book is in collaboration with long time friend Rich Krueger who is the CEO of AboutFaceDigital - an agency devoted to helping companies setup and optimize their marketing efforts on Facebook. As you may recall I am in the middle of writing a book called Facebook Marketing for Dummies (Wiley) due out at the end of the summer.

Facebook 124

Facebook Hosting URL Survey 124

Buzz Marketing for Technology

JUNE 27, 2008

Web Events. Event Calendar. They were distributed fairly evenly by company size and across industry, education and government sectors. They will go to a colleague (8 percent) before they try the company intranet. Benefits manual for my insurance company. Information on one of the company’s reporting tools.

Insurance 124

Insurance Pharmaceuticals Sample Samples 124

Buzz Marketing for Technology

JUNE 27, 2008

Add to groups/events. Groups/Events. Other Terms Of Service Violation. ));"/> " style="display:none;" align="center">. Save to favorites. Download file. socialmedia. socialcomputing. enterprise2.0. knowledgeworker. knowledgeworker2.0. collaboration. knowledgemanagement. Getting it right. Knowledge Management. Social Media.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Buzz Marketing for Technology

JULY 7, 2008

Upcoming Events. That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 9) Most companies have “hearing systems&# not “listening systems.&# Nuggets from Social Media workshops as of late… posted in Uncategorized |. April 2008.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JUNE 27, 2008

Upcoming Events. The office has done this by enlisting the public in its review of progress reports from more than 2,000 companies--an effort to make sure each is complying with established social and environmental guidelines. But most corporate wikis are closed to the public, limiting access to employees inside the company firewall.

Wiki 171

Wiki Software Wikipedia Collaboration 171

Buzz Marketing for Technology

OCTOBER 14, 2008

Surbeck, Han, and Moyer (1991) identified three levels of reflection: Reacting - commenting on feelings towards the learning experience, such as reacting with a personal concern about an event. Descriptive writing (not reflective) reports events. Its main purpose is to provide a support or a starting point for the framework.

Journal 244

Journal Education Skills Construction 244

Buzz Marketing for Technology

OCTOBER 14, 2008

This week on Work Literacy , we're exploring how to use blogs for personal learning and as part of more structured formal events with learners.  Quote Board For a formal learning event, write a blog post asking people to share their favorite quotes on your learning theme. Services for Companies and Organizations.

Project 100

Project Class FeedBurner Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0 Dmitri on Twitter Tips the Tuna. Luke Closs on Enterprise 2.008. flick r.com. Lijit Search. solutions, Plazes. Download Flash plugin. Recent Posts. Socialtext Turns Wiki into a Killer Web Platform. catalytics.

SocialText 100

SocialText Conversation Wiki Folksonomy 100

Buzz Marketing for Technology

JUNE 28, 2008

3rd party services are usually owned by the individual not the company. a companys success in content management is inversely proportional to the amount of information that is exchanged over email.â?? Intranet Blog. About Us / Contact Us. Applications. Best Practices. Case Studies. Content Migration. Content Management (CMS).

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Buzz Marketing for Technology

FEBRUARY 27, 2009

Sarah Beckley, JenHope Belis and Jeanette Leong my hardworking and faithful events team. Peter Hahn and Christian Small – two of the best interactive marketers I have ever met and of course Robin Eggen who somehow just made everything we could think of work – I am always honored to be in your presence!

ROI 100

ROI Case Study Consultant Campaign 100

Buzz Marketing for Technology

JULY 24, 2008

However, few companies have taken the time to equip employees with the appropriate tools and techniques to support their personal-knowledge and information-management needs. t know what they know, how can a company capture, harness and exploit this knowledge? Collaboration. Competitive Intelligence. Communities of Practice. E-learning.

Wiki 100

Wiki Knowledge Base Case Study Compete 100

Buzz Marketing for Technology

JUNE 27, 2008

Bursters know that you can use RSS readers with RSS alerts to track all sorts of useful events from system management to code check-ins to development schedule updates to mailing list messages — your email doesn’t have to serve that role. Busy : Manage the hierarchy inside your company. GigaOM Network: GigaOM |. Contact Us.

Wiki 247

Wiki Web 2.0 RSS Products 247

Buzz Marketing for Technology

JUNE 27, 2008

Events & Conferences. Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. I feel a degree of responsibility in ensuring the knowledge workers of my organization have the fundamental skills to deal with whatever knowledge management technology and processes are adopted by the company. QuickLinks.

Library 100

Library Compete Skills Proposal 100

Buzz Marketing for Technology

JUNE 27, 2008

You can see this shift both in the practices of individual workers and in the strategies of technology companies. Companies do too. Across the company, Google uses a more evolutionary development style, seeking innovation by spreading bets over many possibilities, most of which have little chance of success. WebWorkerDaily.

Web 2.0 263

Web 2.0 Microsoft Startup Adsense 263

Buzz Marketing for Technology

JUNE 27, 2008

t always found a lot of success, particularly for companies where Outlook isnâ??t Microsoft Subnet. IT Careers. IT Buyers Guides. Convergence and VoIP. LAN / WAN Management. Network Applications. Network Infrastructure and Data Center Gear. Site Resources. Clear Choice Tests. Newsletters. This Week in Print. White Papers. Executive Guides.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Buzz Marketing for Technology

JULY 24, 2008

From experience I can tell you that getting permission is easier than it sounds -- the companies Ive spoken to are delighted to permit it, provided they are debriefed on it so they can (a) learn something about whats not working in their own organizations themselves, and (b) learn about Customer Anthropology so they can do it with their customers.

Technorati 100

Technorati Aggregator Resources Report 100