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How We Connect Our Engineers Directly To Buffer Customers with Customer Engineering Days

Buffer Social

When I first joined Buffer in 2015, the team would have a dedicated time when everyone would spend an hour answering customer support emails at our annual company retreat. After some reflection, it dawned on us that we shouldn’t limit full-team connection to annual company retreats!

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SaaS marketing: 5 brilliant examples from tech companies

Awario

This post shows you some examples of how SaaS companies rocked specific marketing strategies, attracted millions of users, and became famous in their respective niche. Surely, the strategies described won't be the only ones that led to the companies' success.

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Women in engineering: How I found and started my career as a software engineer

Sprout Social

I made it through with top grades and decided that from then on, I wanted to make sure women in engineering would not have the same experience as me. I started to get more involved in outreach programs and activities that allowed me to connect with other women in engineering. Finding Sprout Social. Starting a Business Resource Group.

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How We’ve Changed Our Engineering Mindset to Become Builders Again

Buffer Social

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!).

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Search Engines Are A Conduit, Not A Source

Dave Fleet

Let’s get this out of the way: Search engines are a key part of communications nowadays. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. Search engines are a conduit – a step along the path – not a source.

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Lessons learned as an entry-level software engineer

Sprout Social

If you asked me a year ago what a software engineer did, I would have said something along the lines of “solving problems through code.” For engineers on product-driven teams, these problems could include how to implement a new feature that customers have been asking for , or how to improve the performance of existing features.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.