Proactive Report

OCTOBER 24, 2011

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.).

Press Release 81

Press Release News Wireless Journal 81

Webbiquity SMM

JANUARY 12, 2011

How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Go ahead, works for anything. ‘Loser.

Press Release 194

Press Release Tools Tips Vocus 194

Bill Hartzer

JANUARY 12, 2011

When it comes to optimizing your web site for the search engines , search engine optimization, there are a lot of things that you can do that will hurt your search engine rankings. In fact, there are literally hundreds of different factors that come into play when it comes to search engine optimization. Duplicate Content.

Engineering 154

Engineering Press Release URL Domain Name 154

Bill Hartzer

OCTOBER 8, 2014

TopSEOs is a paid rating system website, that, in my opinion, has used deceptive practices over the years to list what were supposedly the “Top SEOs” However, that’s just not the case: the companies on the list pay for their spot. Search Engine Marketing Firms' They decided to pay to be on the list.

Google 165

Google Press Release Domain Name Conference 165

Proactive Report

JUNE 2, 2014

Although most PR pros are not SEO pros, we have realized that search is one of the big game changes in the news industry. There have been signs that Google is not too thrilled with press releases. has affected press release sites. What does that mean for companies using these wire services?

Press Release 98

Press Release SEO News Google 98

Danny WhatMough

AUGUST 12, 2013

My full comments are below: Foremski’s problem is one that seems to afflict many other journalists and it’s an automatic conclusion that PR is intrinsically linked to journalists and press releases. Foremski goes on to give his advice to companies: “Don’t worry about links and SEO beyond the basics.

Press Release 85

Press Release SEO Paid Search Reputation 85

Oktopost

APRIL 11, 2022

Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. From blogs and press releases to product launch announcements and social media posts, the content you develop has a critical impact on your brand image. Identify your competitors.

Analysis 118

Analysis Price Influencer Sentiment 118

Bill Hartzer

MAY 14, 2010

This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. Web Sites that Rank Well Are Experts. Doing it Yourself.

Engineering 100

Engineering Sites Widget Tips 100

Webbiquity SMM

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. Both rightly deserve credit for increasing awareness industry-wide.

Vocus 166

Vocus SEO Social Media Press Release 166

Waxing UnLyrical

JULY 3, 2013

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Marketing your start-up requires you to determine a very specific meaning for your company. Tech companies start calling themselves “idea incubators.” Then you ask them the same question.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Adam Sherk

DECEMBER 21, 2011

PRFilter Shows Press Release Buzzword Abuse Still Prevalent. Press Release Optimization Checklist and Tips. Also a special mention for a post from 2010 that continues to bring in considerably more pageviews than anything else: The Most Overused Buzzwords and Marketing Speak in Press Releases.

SEO 119

SEO Publishing Press Release Social Media 119

Idaconcpts

AUGUST 16, 2013

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. Brand.com case studies suggest that you can push negative feedback out of a search engine using some quick SEO tricks. That dream is largely a fantasy when it comes down to the nuts and bolts.

Press Release 145

Press Release Domain Name Case Study Social Media Management 145

Bill Hartzer

AUGUST 16, 2010

You want to reach out to people who have not heard of you or your company before. If there is a news item in your industry that is important and people will talk about it, then immediately post it on your blog. For breaking news in your industry, there is no “best time&# except for “5 minutes ago&#.

Press Release 143

Press Release Engineering News Social Bookmarking 143

Idaconcpts

AUGUST 22, 2014

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. Case studies suggest that you can push negative feedback out of a search engine using some quick SEO tricks. Keep the message simple, and briefly state the company position on the matter.

Press Release 124

Press Release Domain Name Case Study Social Media Management 124

Bill Hartzer

FEBRUARY 10, 2015

The search engine optimization industry has changed. Did you know that half of the search engine optimization techniques that were used only 5 years ago (maybe even 3 years ago) are now considered to be spam? And the ones that are acceptable won’t necessarily boost a website’s search engine rankings by themselves.

SEO 60

SEO Press Release Directory Engineering 60

Janet Fouts

OCTOBER 2, 2013

That content written by “amateurs” or worse yet “engineers” is not worthy of publication. A company hires us to do influencer outreach and then has trouble with the way the blogger phases their review or post. Solve industry problems without selling. We get it all the time. Here’s the thing.

Advertising 182

Advertising Content Marketing Press Release 182

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. In reality, you can learn a lot about promoting your company’s products and services on the web by “doing what the bloggers do.&#. Embrace Online Networking.

Press Release 112

Press Release RSS Blogger Airlines 112

SocMed Sean

JUNE 23, 2017

Robert is a content and marketing specialist at one of the leading essay writing companies. However, just like websites, the number of mobile apps in every industry is continually increasing, and it’s often difficult to make your mobile application visible to your target audience. This week we welcome guest blogger Robert Everett.

Organization 182

Organization Mobile Apple SEO 182

Writtent Blog

MAY 26, 2014

Blog writing and search engine optimization can, however. Search engine traffic is valuable. Every post you publish is another indexed page – another cue to search engines that your site is active and eager to be found. It’s also about establishing thought leadership and developing authority in your industry.

SEO 97

SEO Hubspot Press Release Engineering 97

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# If there are several individuals from the same prospect company doing these things, that should really be noted.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Adam Sherk

JANUARY 20, 2010

There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo. The reality is that the industry is being radically re-invented by new technology, and there are no easy answers out there. Most likely the result will fall somewhere in between. It happens.

Press Release 126

Press Release Digg News SEO 126

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. A roundup of relevant links affecting our industry.

Social Media 167

Social Media Flipboard Press Release Trends 167

Adam Sherk

DECEMBER 17, 2009

What caught my eye was the chart on budget allocation across various industries in 2009: As you can see search marketing got a much greater share of interactive marketing budgets than social media. When it comes to interactive media buys it looks like Google and the other search engines still offer marketers the best opportunities online.

Social Media 123

Social Media Marketing Press Release Survey 123

Twist Image

APRIL 9, 2014

But, that was the latest headline from Fast Company in an article titled, The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online. Research Brief posted a fascinating article - at just around the same time as the Fast Company one mentioned above - titled, Trusted Content Closes Vendor Selection. fast company.

Questions 102

Questions Content Press Release Findability 102

Writtent Blog

JUNE 5, 2013

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” How do you draw the attention of Climation’s target buyer personas , oil and gas engineers? Don’t Be Like Your Competition. Image Credit: Climation/Kuno Creative.

Small Business 100

Small Business B2B Strategy Content 100

Adam Sherk

MAY 12, 2010

It sounds a lot like the practices of some industry blogs and news aggregators today. Actually it would work online, if not for search engines giving users access to everything in one place and filtering out duplicate content to improve their experience. That works great in print and broadcast but not so much online.

Content 116

Content Aggregator Press Release Syndication 116

Proactive Report

OCTOBER 26, 2011

More and more people are using online news sources to find information on products, services, companies and ideas. Most press releases published online are read by the public looking for data and a survey by Outsell found that online press releases are a major source of data for BtoB buyers prior to purchase.

News 56

News Press Release Yahoo Nielsen 56

Writtent Blog

NOVEMBER 12, 2013

The most recent Hummingbird update to Google’s search algorithm was a final nail in the coffin of an industry that had been in decline since the major Panda update in 2011 that affected as many as 30% of all search results. image credit: Search Engine Watch. Pointless Press Releases. In-Depth Results. Google Hummingbird.

SEO 95

SEO Content Marketing Press Release 95

Twist Image

JULY 11, 2018

Again, this is a brand where the executives and their PR machines are quick to talk about industry leading innovation and digital marketing capabilities. I know executives at both of these companies. search engine optimization. Don't talk about the future when the present is such a mess. The brands are good. The core is rotten.

Airlines 60

Airlines Retail Loyalty Hotels 60

Adam Sherk

AUGUST 31, 2010

Help Haiti: News Sites Promote Ways to Donate Videos in Press Releases are Cool – If They Provide Meaningful Content { 4 comments… read them below or add one } The PR Coach August 31, 2010 at 7:08 pm Excellent report and analysis Adam. Same thinking that plagued the music industry 10 years ago.

Sites 182

Sites News YouTube Press Release 182

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate. Guess what? His response?

Press Release 129

Press Release How To Radian6 Blogger 129

Writtent Blog

AUGUST 23, 2013

Interviewing experts in your industry is a fabulous way to add variety to your content marketing and get the powerful information and captivating stories your customers really want. Networking: If you don’t have a lot of experience with interviews, start with the people you already know or have networked with in your industry.

Content 99

Content Press Release Marketing Applications 99

Jeff Esposito

JANUARY 21, 2014

Content has matured as an industry ever since it exploded sometime around 2011. While the world of public relations, search engine optimization and integrated marketing used to evolve around different strategies, everyone is getting on the content bandwagon. This is a guest post from Alicia Lawrence. . But how has it evolved?

Trends 37

Trends Content Marketing Press Release 37

Convince & Convert

FEBRUARY 26, 2013

Search engines and pay-per-click campaigns are likely to be your top draws. Every second, website surfers land on pages crammed with industry babble. However, far too many companies confuse the idea with the more conventional voice: “You’ve come to the right place for the best [product type here]. This is your lobby.

Consultant 160

Consultant Press Release eBook Badge 160

Adam Sherk

JUNE 15, 2010

It is also interesting that despite that low score the profile is still in the 99.4th percentile: Perhaps @ColonelTribune is more popular among industry professionals (as an example of a great Twitter persona ) than typical users and news consumers. Or maybe Twitalyzer missed the boat on that one. What do you think?

News 165

News Sites Twitter Digg 165