Sherrilynne Starkie

article thumbnail

Top five: Messaging gets a lot more engaging

Sherrilynne Starkie

This weeks’ must-know news from Google, Facebook, Snapchat and Instagram. News from Google, SnapChat, Facebook and Instagram. Voice search is about to get a lot more important to local business as lead generation comes to Google Assistant and Google Home. Visit Santa's Village via Google. Sherrilynne Starkie.

article thumbnail

Google’s new privacy policy

Sherrilynne Starkie

Most Gmail users will have received at least one message from Google this week (I received ten) explaining the company’s new privacy policy. The company has more than 60 privacy policies tied to its various products and services and so, in March 2012, it will be streamlining this all down into one policy. Maybe it is.

Policies 324
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Targeting Ottawa’s boomers

Sherrilynne Starkie

Nine out of ten zoomers use Google or other search engines and almost 70 per cent actually make purchases online. Companies redesigning products for aging boomers. In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. Related articles.

Travel 295
article thumbnail

Foundations for integrated digital marketing

Sherrilynne Starkie

Your company gets a great profile on a local news website giving you relevant exposure and credibility. You don’t have a website so there is no link media story to allow readers to find your company online. Start with setting up online monitoring for mentions of your company name, brands and products and services. Earned Media).

Marketing 284
article thumbnail

Five steps to positive media coverage

Sherrilynne Starkie

Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. It confers a powerful, unbiased endorsement for an idea, a company, a brand or a product. But it usually takes about three months’ effort to start seeing your company mentioned in the news media.

News 404