The Growth of Demand Discovery
Justin Levy
JULY 1, 2010
Many companies use traditional media to imprint or introduce a brand to the target market. Demand Capture, in my view, happens in one of two areas; search (Google, Bing, etc.), Frequently a prospective customer will use a search engine to navigate the web. This leads to the final phase, which is Demand Capture. This is my view.
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