Direct Marketing Observations

AUGUST 27, 2010

Which means for most of us, reputation management means trying to control or do something about the bad comments that show up on Google’s first page of search results about our brand. Which means that bad companies ( poor customer service, bad products, etc.) Dive deeper when doing your homework on companies and people.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

SEPTEMBER 26, 2011

How come companies are undeterred by the fact that the average CTR (clickthrough ratio) for web based banner ads is nowadays around 0.2% 2) Should Google or it’s competitiors pay us to use their search engines? Only 3 tipped over. You can’t go wrong with their signature red velvet cupcake. Last 2 thoughts.

Sports 170

Sports Social Media Mobile Loyalty 170

Direct Marketing Observations

SEPTEMBER 20, 2011

What is your go to process for vetting a new product, service, or company? A) Typing in “big screen TV’s in Google. B) Typing in a specific brand into Google. E) Going to Google and typing in “product review sites” into the search box because Yelp didn’t work. So I do research.

Forums 148

Forums Research Buy Compete 148