Dave Fleet

DECEMBER 21, 2011

Let’s get this out of the way: Search engines are a key part of communications nowadays. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. Search engines are a conduit – a step along the path – not a source.

Engineering 271

Engineering Review Sites News 271

Dave Fleet

FEBRUARY 28, 2011

to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. Thanks to this, when a reputation issue hit, the company was able to communicate directly with its fans (alongside smart SEM) and manage the problem. Back up your life.

Influencer 253

Influencer Hubspot Case Study Press Release 253

Dave Fleet

JUNE 9, 2010

Eqentia’s text mining engine promises to deliver content to users in near realtime, providing them with an up to the minute picture of conversations and references to their brands and issues of interest. The company has some potential client deals in the works and hopes to be able to begin to announce these in the near future.

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

MAY 16, 2011

Last-click measurement is insufficient – it works for email and search but other tactics receive insufficient credit “as they are typically early in the research funnel and are followed by visits to search engines or email&# (fair). Zero detail on actual social media activities. Top-of-mind awareness.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

FEBRUARY 14, 2011

You may not have realized it, but over the last little while one company – UberMedia – has scooped up several of the leading Twitter apps, including Echofon and UberTwitter. Search Engine Land: New York Times Exposes J.C. Penney Link Scheme That Causes Plummeting Rankings in Google. Dirty SEO tricks.

Tweetdeck 260

Tweetdeck SEO Facebook Social Media 260

Dave Fleet

JANUARY 21, 2021

Even search engines, which in the past have seemed remarkably resilient to some of the shifts faced by other channels, dipped below 60% for the first time since 2013. from the people involved, to the way we make content from a brand recognizable by its audiences, to the causes that companies align themselves to along the way.

Privacy 397

Privacy Eventful Compete Report 397