article thumbnail

Indian Companies on Twitter – A Usage Study

The Marketing Blog

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. anyways, great job Daksh.

Study 180
article thumbnail

How to supercharge your marketing strategy with AI automation

Sprout Social

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. By integrating the cognitive capabilities of AI with understanding big data, intelligent automation helps with predicting outcomes so companies can proactively improve processes.

Strategy 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites

The Realtime Report

Two-thirds of consumers find mobile sites through search engines, and nearly eight in ten (79%) will go back to the search if they’re not not happy with the site they click on. 76% want to be able to find a company’s location or operating hours. 61% want to click a button to call a company.

Mobile 186
article thumbnail

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. At home, they’ll respond to a TV or radio ad by firing up search engines on their second screens. 38% comparison shopped online.

article thumbnail

4 Benefits of Twitter for business

Sprout Social

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. Companies such as Netflix have even set up a dedicated Twitter account to provide support.

Twitter 141
article thumbnail

3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

This is Youtility , and, quite simply, companies that practice it are followed, subscribed to, bookmarked, and kept on the home screen of mobile devices. Companies that don’t… aren’t. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Youtility is marketing upside down.

Tools 141
article thumbnail

The Value of Social Listening in B2B Digital Marketing

Oktopost

Another person is making negative comments about your company. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Somewhere on social media, somebody is talking about a feature they wish your product offered. Granular sentiment analysis.

B2B 89