Direct Marketing Observations

SEPTEMBER 30, 2014

However, what Dr. Deming really said was that one of the seven deadly diseases of western management is “Running a company on visible figures alone.” In other words, know that though the numbers may say that you have a “successful” company, if everyone is miserable and everyone hates you? Is that success? Is that a visible figure?

Sentiment 196

Sentiment ROI Company Strategy 196

Direct Marketing Observations

JANUARY 12, 2012

Inside View gives users an aggregate view of the social presence and activity of a company. EveryStockPhoto bills themselves as “the largest search engine for free photos.” It also allows users to search their social history across multiple networks. CloudFlood gives away freebies in exchange for social media actions.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

JANUARY 12, 2010

The one sales rep grabbed the phone and put me on the phone with the engineer. The engineer could not answer the question either and asked if they could email me the answer. Because my dear readers, we are in the phase of education to more companies than we are in the phase of adoption. Why do I say this? It starts with them.

Social Media 170

Social Media Web 2.0 Education Engineering 170

Direct Marketing Observations

FEBRUARY 5, 2010

1) Create a Social Media case study of who is talking about your company both in good & bad ways. 6) Encourage your employees to follow your company via social media tools and platforms like Twitter and retweet, post, etc. 7) Create a hashtag around your company, product, or industry and drive the conversations. Find them.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

JANUARY 18, 2011

It’s why companies are so hot on the influencer thingright now-find the influencer and get eyeballs and sell product. A spam blog , sometimes referred to by the neologism splog , [1] is a blog which the author uses to promote affiliated websites, to increase the search engine rankings of associated sites or to simply sell links/ads.

Influencer 221

Influencer Jive Wikipedia Engineering 221

Direct Marketing Observations

AUGUST 27, 2010

Which means that bad companies ( poor customer service, bad products, etc.) Dive deeper when doing your homework on companies and people. Tags: social media optimization marc meyer reputation management rohit bhargava search engine optimization social media tom martin. SEO and Social Media are inextricably joined at the hip.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

AUGUST 9, 2011

In each case there was always that big learning curve and once everyone overcame that, then all of a sudden you had people and companies left and right who decided to wrap whole business solutions around disciplines such as internet marketing, email marketing, search engine marketing and content marketing.

Social Media 166

Social Media SEO Skills Education 166