Convince & Convert

OCTOBER 12, 2010

Let’s look at how companies of various sizes and budgetary realities look at this quandary. It simply won’t happen, especially in a tight economic landscape where backs are to the wall, reputations hang by a thread, and experimentation is regarded with the same relish we’d have for a root canal.

ROI 124

ROI Social Media Small Business CPC 124

Social Media Network Marketing

AUGUST 14, 2010

These investment at minimal level would be time, energy, technology [hardware, software the web and internet connectivity], dedicated human resource. Also, for those with bigger pockets, don't forget there are plenty of Social Media Monitoring software companies out there who will help show that you can measure everything you do.

Social Media 93

Social Media How To ROI Reputation 93

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121