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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business.

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ECM in the Cloud: A “CYA” for Press Agents

Waxing UnLyrical

However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. This type of solution also allowed press agents to facilitate faster workflows. The documents they work with – and there are a lot of them – are often touched by multiple people before meeting their end destination.

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Social Media Best Practices to Help Guide You During Any Crisis

agora pulse

Ask yourself, “Does this impact just our company or is it a national or global concern?” Schedule a team and company meeting to make sure everyone fully understands how to handle the crisis and whether temporary new guidelines need to be in place. (Don’t forget to take a couple of deep breaths.).

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Mastering Competitor Benchmarking: A Comprehensive Guide For Outperforming Competitors

Keyhole.co

It evaluates their product positioning, marketing and sales strategies, and USPs, sees where you stand in your industry, and examines whether you are ahead or behind them. Typically, the generic internal benchmarking methods compare one business process to another similar procedure inside your company.

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Brands Using Social Media to Take a Stand Against Racism

Likeable

The project’s goal is to use social media as a global call to action to archive and document the realities and spectrum of Black life, beyond (and inclusive of) the trauma—and to help the world see a more holistic picture of Black folks’ stories and joy through their own lens versus what’s portrayed by the outside world. Black Joy Matters.

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HIPAA and Social Media: 5 Tips to Stay Compliant

Hootsuite

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Sharing patient photos or documents Any time you share a photo of your workplace or facility on social media, HIPAA violations should be front of mind. What does HIPAA say about social media?

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Start Listening NOW!

SocialFish

According to the survey, 34% of the global chief communications officers surveyed (Fortune Global 500) reported that their companies experienced a social media-based reputation threat during the past 12 months. A damaging video or commentary may not go universally viral, but it can become significant within your association or industry.

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