Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. population).

Social Media 158

Social Media Statistics Strategy Research 158

Mindjumpers

JULY 28, 2010

New Spice – Study like a Scholar, Scholar The Facts, The Stats And The Story About Youtube » Using Wordpress Like a Pro Posted by Tehneyat Waseem Jul 28th, 2010 Tweet I came across a brilliant article by Mashable about 11 Ways to Speed Up WordPress.

WordPress 178

WordPress Tumblr Disqus Fashion 178

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. Don’t be Shy.

CSR 136

CSR Social Media Strategy Consultant 136

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 146

Social Media Strategy Influencer Social CRM 146

Social Media Strategery

AUGUST 18, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media Integration in Higher Education Wed, Aug 18, 2010 Miscellaneous , Personal The following is a guest post by Jen Dryer , a current student at the University of Southern Indiana.

Education 135

Education Social Media Gov 2.0 Class 135

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 148

Social Media Strategy Consultant Web 2.0 148

Mindjumpers

JULY 27, 2010

New Spice – Study like a Scholar, Scholar » Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? The notion of ‘tribe’ is the predominant way to convey what social connectivity online is all about. Not so when studying Nike’s homepage. Old Spice Spoof nails it!

Engagement 198

Engagement Policies Groups Groups 198

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. That’s not really convincing social proof. Let’s take a look at the similarities.

Social Media 221

Social Media Marketing Digg Consultant 221

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media 167

Social Media Strategy Consultant Conference 167

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog.

Social Media 100

Social Media Digg Brands Marketing 100

Mindjumpers

AUGUST 11, 2010

Of course I was hoping for the rental car company to replace it with something cool, like a Mustang preferable a convertible – yes please! Little less than a month ago, I was standing on a parking lot in San Diego. Our rented car had broken down, I really liked that car, a mid size Dodge.

Video 176

Video Nielsen Disqus Fashion 176

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 154

Social Media Radian6 Strategy SM2 154

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? Social Media? Most B2B companies have fewer customers, so the opinions of each are magnified.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. I wonder how Stratten feels about companies servicing customers differently , based on their online influence?

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JUNE 7, 2010

As befits the CEO of a company built on a wide-open corporate culture, Hsieh is remarkably candid about his successes, failures, and fortunes throughout, and this first section is the strongest in the book. Each harrowing near death of Zappos makes you cheer that much louder inside when the company eventually succeeds on a grand scale.

Social Media 118

Social Media Strategy Review Consultant 118

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

The Marketing Blog

MARCH 2, 2010

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least.

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Yep, that’ll get fans in the seats. Your Web site.

Social Media 119

Social Media Content Analysis Sports 119

Jason Yormark

AUGUST 30, 2009

For those of you looking for the quick and dirty, Socialnomics reads quick, is filled with interesting real world stories, and is basically 265 pages of argument that social media is not only here, but ready to transform the way we live our lives and do business (his tagline actually).

Review 209

Review Case Study Postrank Study 209

Social Media Network Marketing

AUGUST 17, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. What People Have To Say About Pervara - Social Med. Unported License.

Sites 72

Sites Social Media Google Reputation 72

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Social Media Mktg.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke.

Social Media 128

Social Media Consultant Health Care Questions 128

Social Media Strategery

JUNE 21, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Enterprise 2.0 The primary reason is because social media tools reflect the culture of the organization – they can’t change the culture of the organization by themselves.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Social Media Marketing

OCTOBER 21, 2010

Corporate blogging has been with us for quite some time, with some major companies having forayed into the space in the early to mid 2000s. If you look at the recent statistics shared by eMarketer (" Corporate Blogging Goes Mainstream "), you'll see that only about a third of companies use blogs. Why is that? I was misinformed."

Aggregator 166

Aggregator Disqus StumbleUpon Digg 166

Josh S Peters

NOVEMBER 3, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » What do PPC (pay per click) and Twitter have in common? Written on November 3, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! Is there an example, a case study?

Twitter 100

Twitter Case Study Lijit eBook 100

Social Media Strategery

DECEMBER 30, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media My Social Media Resolutions for 2009 Wed, Dec 31, 2008 Social Media The Internet is filled with end of year reviews , highlight articles , and wrap-ups.

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Social Media Strategery

OCTOBER 6, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 One of the other areas that we’ve branched out into social media consulting. I’m one of the leads for our social media/Government 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. That’s why social media is important. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. Great content, #2, works across the board for social media.

Communities 170

Communities Marketing MySpace Flickr 170

Social Media Strategery

JANUARY 26, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 So, what can you do to address the myriad reasons for social media being scary? I’ve used my own experience as a case study here. New Media and anything else that was related to those terms.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Thus, Roger Smith Hotel has made an impression on us through social media, particularly Twitter. Has it been a success?

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Consultant 120

Consultant Social CRM MySpace Social Media 120

Justin Levy

AUGUST 4, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing for Businesses Written on August 4, 2009 by Justin Levy in announcements , books , facebook , social media 43 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

Facebook 157

Facebook Marketing RSS Feed Reader 157

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117