Mindjumpers

JUNE 29, 2010

Rather than setting up company policies on the extent of how employees are allowed to use social media networks, we encourage organizations to rethink how these various platforms can be used beneficially to enhance the synergies of organizational knowledge sharing.

Social Media 196

Social Media Project Microblogging Policies 196

The Way of the Web

AUGUST 19, 2010

Web Strategy Wikinomics Rankings ← Thoughts on UK magazine ABC figures… Making some real world changes… → Influence and Empire Avenue August 19th, 2010 · View Comments The quest to measure and monitor online influence is one that is enticing a lot of companies and individuals. Will it work?

Influencer 30

Influencer Social Networking Blogroll Embedding 30

Mindjumpers

SEPTEMBER 9, 2010

explaining how you commit yourself to listen to them and be an ‘open’, sharing, ‘human’ and social company that wants to engage in conversations with its customers. By communicating it, you are in fact interacting with your customers and other people in the social and online influence sphere of your brand.

Policies 186

Policies Education Social Media Marketing 186

Josh S Peters

SEPTEMBER 16, 2009

More traffic, more influence, etc and path of least resistance to help you get there. Flipping The Funnel Companies (606) Flipping the Funnel is all about giving your fans the power to speak up. Flipping The Funnel Companies (606) Flipping the Funnel is all about giving your fans the power to speak up.

eBook 273

eBook Lijit Widget List 273

Freelance Social Media

JULY 8, 2010

We hired a company at that start of the year called Brain Bucket out of Kansas City and they have helped us develop our web site www.topekasubways.com and we have started up a facebook page and a twitter account. In most of these we were behind the times as most companies had already developed these areas. Thanks again.

Foursquare 187

Foursquare Marketing RSS WordPress 187

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Do study your influencers Want to reach out to influencers ? Thing is, some people don’t really reach out correctly to influencers. Study your influencers out; don’t take the lazy path because you can.

Social Media 272

Social Media Engagement Forums Policies 272

Mindjumpers

SEPTEMBER 27, 2010

This is also the case for the many organizations, brands or companies who want to get their messages across on the web. People get more and more used to being bombarded with messages more or less everywhere possible: in urban space, in buses, in public toilets, when checking your Facebook etc. Successful Ways To Create User Involvement [.]

Film 191

Film YouTube Collaboration Disqus 191

Mindjumpers

JULY 23, 2010

This is likely to affect how often your hotel provides updated online content, hence it affects how many potential guests you can influence with appealing offers and other marketing messages. . - Initiate interactive events as a way to derive increasing traffic to your various online platforms.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company. Make Mobile Your Top Channel Strategy.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Jeff Esposito

SEPTEMBER 27, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Can influence be bought? I am also not a television critic so my level of expertise on the matter is also questionable, which is what makes me wonder why I was selected as an influencer for this campaign. I am simply using this as a question of influence.

Influencer 35

Influencer Klout Hotels Creative Commons 35

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Justin Levy

JULY 1, 2010

Many companies use traditional media to imprint or introduce a brand to the target market. They will influence the buying decision more than any form of traditional media. Considering that the business models of Facebook and Twitter are predominantly ad based, we better hope that advertising isn’t dead.

Retail 191

Retail Fashion RSS Advertising 191

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals? This builds stronger relationships over time.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Convince & Convert

APRIL 13, 2010

All of us have influences. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Just leave a comment below about who influenced you and why and you could win. Who influenced you, and why? All of us have influences.

Social Media 112

Social Media Strategy Influencer Education 112

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Influencers accept that they have a position to hold and won’t abuse it for a quick buck.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I would add that social media has changed the game for companies. Could I add one to your list?

Social Media 164

Social Media Yahoo Discount Training 164

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. Also, since you’re in the process of fixing up your blog I wanted to remind you that Mofuse is not doing justice to your mobile site – [link] I tried switching to Disqus but had lots of trouble importing my comments from WordPress, did you have any trouble with that?

Disqus 109

Disqus Social CRM Patterns Consultant 109

Jeff Esposito

SEPTEMBER 14, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on September 14, 2010 by Espo in Cartoon of the Day , Company Enjoy this post? « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Thanks for visiting!

Social Media 23

Social Media Creative Commons Disqus Comments 23

Social Media Network Marketing

AUGUST 19, 2010

The various points of influence are: Traditional/mainstream websites. When appropriate, we can point readers toward your product, but in such a way that they feel we are providing useful information rather than pitching your company. Engage in more effective public relations by understanding who the real influencers are.

Reputation 87

Reputation Social Media Xanga Microblogging 87

Convince & Convert

JULY 5, 2010

arikhanson [link] Mike Cassidy RT @jaybaer: I Get By With a Little Help From My Friends [link] honored to be in such great company! fb [link] SEO India Interesting Post blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. I’ll be back in a couple weeks. Thomas for five days. Im Jay Baer.

Community building 116

Community building Social CRM Consultant Posterous 116

Josh S Peters

OCTOBER 20, 2009

Brand – Here the goal is to associate the company with it’s services and offerings. Loyalty – When a company launches this type of campaign their goal is to reward their current, frequent buyers or to entice customers away from competitors with their awesome loyalty program. Reach, impact, influence, etc don't really do a fair job.

ROI 161

ROI Social Media Metrics Loyalty 161

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them. Adding a Twitter field to your contact records is only a start.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Jeff Esposito

AUGUST 26, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social Media Integration for Non-Profits Written on August 26, 2010 by Espo in Company , social media I always like to share presentations that I find interesting. It is even more enjoyable when the presentation can help a great cause and was done by a good friend.

Social Media 27

Social Media Creative Commons Disqus Influencer 27

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. In every business niche the smart people are reaching out to influencers to try and carve out a special place in their heart/blog.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Jeff Esposito

AUGUST 30, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Happy to be a statistic Written on August 30, 2010 by Espo in Life Usually when I think of statistics, I think of a faceless number that a company uses to prop up a product or service. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

Statistics 31

Statistics Creative Commons Disqus Influencer 31

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Building relationships takes time, energy and effort. Most business owners want quick success.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Jeff Esposito

JULY 9, 2010

The email marketing companies started the buying frenzy and other industries have followed suit. How Fast Company Confused Ego with Influence – Now I am not sure if you saw Fast Company’s new campaign, but if you did not, I urge you not to enter. This post offers some thoughts on career choices and if we are settling.

Creative Commons 26

Creative Commons Disqus Influencer Social Media 26

Jeff Esposito

JULY 25, 2010

Written on July 25, 2010 by Espo in Company There is no question that Gary Vaynerchuck is a freak in terms of passion and self-motivation. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Spark Advisors Suggested Reading Thinking of starting a side business?

Creative Commons 26

Creative Commons Disqus Questions News 26

Jeff Esposito

AUGUST 11, 2010

I have run four of these contests for my company and I see them as an opportunity to increase buzz and exposure to potential customers. With that said, social-driven contests are not a good fit for every company. Large brands and companies with established social presences have communities that they can tap into.

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

SEPTEMBER 10, 2010

4 Things You Need to Know About Influence – This post has some great food for thought when measuring influence. No matter what the person’s role in the company, they can be a brand ambassador, very good case studies. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

Creative Commons 28

Creative Commons Case Study Disqus Influencer 28

Jeff Esposito

SEPTEMBER 3, 2010

– this post truly inspired me as many companies see a new shiny toy with a low entry point in terms of cost as a quick win. This risk vs. reward for companies often overlooks the long-term bond with customers in favor of a quick win. Will you help your company avoid this? This can burn bridges and result in the scorched earth.

Creative Commons 29

Creative Commons Disqus Eventful Social Media 29

Mindjumpers

JULY 12, 2010

Word-of-mouth is one of the most important phenomena on which companies focus their social media marketing activities. They try to tell the right stories, combine the proper social networks to get them told (or shared if you prefer), and of course identify the so-called ‘influencers’. The best ones, however, go way beyond that.

Influencer 216

Influencer Forums Reputation Blogger 216

Jeff Esposito

JULY 6, 2010

Now I am not saying that this is a bad thing as social media is the biggest self-promotional soapbox of all time, but rather show some restraint and practice what the companies doing social well are practicing – the soft sell. Two companies that really offer the right balance are Kodak and Peek. Chances are that there are a lot.

Creative Commons 31

Creative Commons Disqus Price Skills 31

Jeff Esposito

AUGUST 18, 2010

Written on August 18, 2010 by Espo in Geotargeting As geolocation applications, like foursquare , Gowalla and SCVNGR , continue to gain integration with the general public and retailers, we are going to see a lot of cool things from companies benefiting retailers; however that is still a ways away. link] Social-Media.alltop [.]

Alltop 28

Alltop Foursquare Applications Retail 28