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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. Experiment.

Directory 196
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Half the SEO Techniques Used 5 Years Ago Are Now Spam

Bill Hartzer

The search engine optimization industry has changed. 200 Manually Directory Submissions. 60 Article Submissions (1 Articles Submit in 30 Top Directories). 10 Press Release Distributions (1 Press Release submit in 10 Sites). 1 Press Release writing (350+ words). 5 Forum postings.

SEO 60
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SEO is Dead. Content Marketing = Guaranteed SEO

Writtent Blog

The most recent Hummingbird update to Google’s search algorithm was a final nail in the coffin of an industry that had been in decline since the major Panda update in 2011 that affected as many as 30% of all search results. Pointless Press Releases. Submitting Content to Article Directories. Google Hummingbird.

SEO 95
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25 Important Search Engine Optimization Mistakes to Fix Right Now

Bill Hartzer

In the hotel industry, it is common for a hotel description to be used more than once. There is no reason for certain directories on your web site to be crawled. Even if you decide not to have a blog or other fluid content on your web site, you should at least publish a press release once a month. No Robots.txt file.

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60+ Creative Marketing Ideas for Small Business

Writtent Blog

Blog categories or an on-site article directory are excellent for this. Send out a press release or feature article and get your logo on the team uniforms. Send out press releases for each organization and/or time you donate. These stories add credibility to your company and help you get more customers.

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How I Took the Toughest Blog Niche, and Owned It

ProBlogger

Imagine you are called into your boss’s office and presented with the following assignment: head a new marketing initiative for your entire company. I found myself tasked with running a new online marketing strategy for our company, with little experience, and hardly a clue on how I was going to do it. Where was I even to begin?

SEO 42
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Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. I feel a degree of responsibility in ensuring the knowledge workers of my organization have the fundamental skills to deal with whatever knowledge management technology and processes are adopted by the company. Information Literacy in the Workplace.

Library 100