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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. But the goal of the company is actually to sell alarm clocks. But be careful.

Metrics 107
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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place.

Tools 84
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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

The company signed up seven million new Facebook fans, 500,000 new Twitter followers, and 800,000 new Instagram followers in a year. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. The result?

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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Why should execs be on social media? Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. Sharing = caring.

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Creating Women’s History Month social media ideas that resonate

Sprout Social

For some women, like Alexa Heinrich, Social Media Manager at St. Steph Hermanson Strategic Services Consultant, Sprout Social Women’s History Month is especially important for women holding positions that simply wouldn’t have been possible even 60 years ago, such as CEO at legacy companies like Carol B.

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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Pros: Integrated access to social media tracking.

Tools 52
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10 metrics to track influencer marketing success in 2024

Sprout Social

@kamridiane been using a bag I’ve had since jr high, it was definitely time to get a new one? ‍♀️ In our Pulse Survey, 41% said they measure the growth in followers/subscribers on social platforms to see if influencer marketing is working for them. Use social media management tools to track audience growth across channels.

Metrics 100