Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand.

Strategy 145

Strategy Social Media Marketing Consultant 145

Buzz Marketing for Technology

JUNE 27, 2008

The Michael Sampson Company Limited. The Michael Sampson Company. Resources and Consulting (reports, blog posts, engagement options). Resources and Consulting (reports, blog posts, engagement options). Resources and Consulting (reports, blog posts, engagement options). Shared Access to Team Data.

Sharepoint 100

Sharepoint Team Company Products 100

Keyhole.co

OCTOBER 16, 2023

After all, not every company that works in social media is an agency, per se. Choose the right business structure for your company The legal structure you choose will have big implications for how you pay taxes, how you manage your company, and more. A good place to begin is with a basic definition of terms.

Social Media 52

Social Media Marketing How To Cost 52

Convince & Convert

AUGUST 18, 2011

The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is time you could be spending on some other form of communications or customer service. You need the data ecosystem necessary to make relevant, judicious decisions about your social media behaviors. Or hanging out with your kids.

Social Media 128

Social Media Bookmarklet Analytics Software 128

Writtent Blog

JUNE 21, 2013

Another marketing week is over, and today we are going to learn how to use other companies for our content marketing advantage! Besides, you will find 34 valuable content marketing reports along with the ways to turn one blog post idea into a hundred posts. 34 Essential Research Reports for More Effective Content Marketing.

Comments 76

Comments Influencer Marketing Statistics 76

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Buzz Marketing for Technology

JUNE 27, 2008

Books and Reports. d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. Information overload is a fact of life for company directors, senior managers, and all professionals. About Ross Dawson. Keynote Speaking/Strategy. Future Exploration Network. Recent Media Appearances.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Of course, as you can see in the second map above, “there are obvious biases in the data, with 15- to 30-year-olds being by far the biggest groups of users. Geographically, the majority of users were in North America, Europe and Japan; large areas of the developing world provided no data at all.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Webbiquity SMM

DECEMBER 11, 2013

”) and five guidelines (among them, “Review Your Data to Develop Great Content”). Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”) by GO Marketing.

Strategy 226

Strategy Content Marketing BuzzStream 226

Idaconcpts

JUNE 4, 2014

They don’t want unsolicited calls or texts (some people are still on a pay-per-text data plan). That’s because the idea of using content to market your business has moved beyond the realm of blogging and now includes informational products like eBooks, courses, videos, white papers, case studies, etc. On the contrary!

Marketing 151

Marketing Case Study Smart Phone SMS 151

Mindjumpers

JANUARY 23, 2012

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Regional social media adoption patterns: Here are some brief take-aways from the report.

Social Media 234

Social Media Patterns Statistics Report 234

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” white paper. The people that read your company tweets?

ROI 138

ROI Social Media Social CRM Survey 138

Socialmedia.biz

JULY 23, 2017

Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Mindjumpers

JULY 27, 2011

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. At Mindjumpers, we work with Awareness and therefore we are also very happy that we have been able to contribute with our help to develop the white paper. The Social Funnel.

ROI 219

ROI How To Marketing Proposal 219

Sprout Social

MAY 18, 2016

Offer a Free Report. Free reports, like free tools, are another great way to create demand for your product. If you create a tool that generates useful, relevant reports for your users they’ll likely be very curious to see how they perform and run them for themselves. Share Free Resources. Consistently Update Your Blog.

Strategy 81

Strategy Marketing Report Resources 81

Convince & Convert

JANUARY 19, 2015

After all, your employees understand the company and (should) understand what customers need and want to know about the company. Nielsen says that advertising from companies is trusted by 47% of global citizens. Edelman’s trust barometer research found that company experts are trusted 66% of the time.

Trends 60

Trends Content UGC Marketing 60

Proactive Report

DECEMBER 22, 2014

SunGard Availability Services, a company that offers cloud computing and disaster recovery services, created a video series based around the holidays. They analyzed their audience’s content consumption patterns and used this data to create videos that they knew would get a good reception. Results: Over 3,000 leads generated in 3 days.

Content 63

Content Training Patterns Skills 63

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. This, they hope, keeps it authentic.

Authentication 137

Authentication Nielsen How To Case Study 137

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners. Listen Now .

Social Media 130

Social Media Retail Education Airlines 130

Mindjumpers

DECEMBER 14, 2011

These predictions have been compiled and released in form of a white paper called “2012 Social Marketing and New Media Predictions” The report covers some predictions about new approaches to marketing, new ways of organizing resources, and flexible, scalable technology to get customers’ attention and ensure their engagement.

Nielsen 180

Nielsen Marketing Mobile Consultant 180

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Research Reports. They were distributed fairly evenly by company size and across industry, education and government sectors. They will go to a colleague (8 percent) before they try the company intranet. But that was balanced out by the search for "data on a yacht." Data on a yacht.

Insurance 124

Insurance Pharmaceuticals Sample Samples 124

SalesChoice

FEBRUARY 8, 2017

We are working with our clients closely to explore how narrative story telling approaches can help improve the use and adoption of their investments in CRM Technologies, which continue to disappoint companies globally, despite what vendors are marketing. Thomas Davenport, Expert on Analytics and Big Data. Source: [link] ). LeAnna Kent.

Analytics 20

Analytics B2B Data Project 20

Convince & Convert

MARCH 4, 2016

Go through your old blog posts , presentations, and white papers. If you have customer survey data that provides insights into your industry, conveying it as an infographic could be highly effective. Look within your organization for data that can be conveyed visually. Repurpose Old Content. Facts and Statistics.

Marketing 60

Marketing Statistics Directory Data 60

Buzz Marketing for Technology

JUNE 27, 2008

s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 Goodbye, Corporate Data Silo; Hello Linked Data. Data Management. EIU Report. FAST White Paper. Find out more and download the paper today.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

Data Center. Network Infrastructure and Data Center Gear. White Papers. Special Reports. Wide-Area Data Svcs. t always found a lot of success, particularly for companies where Outlook isnâ??t Patch Management. Wireless & Mobile. Applications. Collaboration. JavaWorld.com. LinuxWorld.com.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

SalesChoice

JANUARY 12, 2017

In other words, 70% of B2B Sales professional time is spent in administrative overhead, (responding to emails, in putting data into administrative systems, contact management, customer relationship systems, billing and inventory management systems, internal meetings, answering /returning mobile calls, responding to text messages, etc.).

B2B 22

B2B Analytics Data Patterns 22

Convince & Convert

MAY 12, 2016

Consider external thought leaders as speakers versus internal company experts. ” During and after the webinar, you will collect other data from online polls and surveys. This data reveals, both at the summary and individual level, how the webinar performed and how to best follow up with each attendee. Post-Webinar Survey.

Tips 60

Tips Survey Hosting Metrics 60

Sprout Social

JULY 20, 2016

LinkedIn lead generation is a mystery for a lot of companies. Sometimes it’s difficult for companies to walk that line because they assume everyone on LinkedIn is open to being approached for sales. For instance, it wouldn’t make sense to contact the CEO of an enterprise-sized company to pitch your payroll software.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Hootsuite

MARCH 16, 2023

According to Microsoft Search Network data , the platforms boast 14.7 Bing Ads vs Google Ads Most small- to mid-sized companies know the importance of advertising on Google Ads. A potentially lower CPC rate A while back, a digital marketing company did a compare and contrast study between Bing Ads and Google Ads.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Bare Feet Studios

MARCH 29, 2010

In short, how do you know if you and your company should be considering this type of software ( Social Sentry ) purchase? UPDATE 21 April 2010: Local Hawaii company Altres (HR management firm) has prepared this free white paper on Social Media & the Workplace. See the hot red zone on the matrix.) See the pink zone.)

Social Media 51

Social Media Upcoming Software Conference 51

Rebekah Radice

JANUARY 9, 2017

You’re defining a niche, creating a voice, and positioning your company as the “go to” resource. And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. Special Reports. White papers.

Template 131

Template Templates Social Media Strategy 131

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Insightful analytics and reports . Monthly and additional costs .

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Buffer Social

NOVEMBER 30, 2016

Marketing data and analytics classes (18-24). Data analysis. How power is shifting from companies and brands to consumers. You’ll learn all about SEO, blogging , landing pages, lead nurturing, conversion analysis and reporting come together to form a modern-day inbound marketing strategy. What Is Social? — 15.

Class 40

Class Skills Social Media Marketing 40

ProBlogger

APRIL 6, 2011

Complete desk research, preparing white papers that pull together audience-specific trends (what they like, where they are, how they communicate, with text, photos and/or videos). They use online research companies who may have built up a database through cheap banner ads. Shortcuts via statistics, data and numbers.

Blogger 42

Blogger Brands Survey Cost 42

Sprout Social

FEBRUARY 22, 2021

According to one report, 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages. B2B marketer s can boost buyer confidence by providing useful content and consistent messaging on all channels, including company websites. Being helpful also helps reinforce purchasing confidence, too.

B2B 135

B2B Social Media Hashtag Press Release 135

Writtent Blog

DECEMBER 18, 2023

Many of them help you create micro-content, or smaller bits of content that can compete on the same level as the content put out by bigger companies. Use analytics and data to make smarter decisions. Just like you researched before you created content, you need to analyze the data after you create and promote it.

Tips 98

Tips Content Press Release Marketing 98